Eric Lu Email & Phone Number

Beijing City, China

Shanghai

Shanghai City, China

Run all platform sulutions for Great China, responsible for the GTM straetgy and revenue achievement of the whole platform portfolio.

Leadership of Oracle's business & technical strategy and supporting activities for EGBU for the region. Form up the embedded partner network in GC region for the Oracle technology software distribution.Focus on the strategic accounts, especially in telecom industry and other name accounts.Developing and maintaining effective relationships with Partner executives and managers and supporting levels in Oracle.Leading strategy and planning sessions to evaluate and develop a joint value proposition and go to market strategy between Oracle and prospect Partners.Engagement in and influence of relevant external industry committees, operators, government agencies, etc.Develop a joint business plan that is signed off at executive levels and is committed at field levelsDrive and co-ordinate Oracle internal parties, Industry field sales, CDC, ASD, PTS etc commitment to the strategy and delivery plan.Working to influence Partners' overall business and technical strategyOversee Oracle, Partner and resources for the implementation of solutions.Work with Oracle and Partner sales teams to drive joint opportunitiesProvide guidance and actively work with Regional and Country A&C teams to optimise Partner/Oracle business Achievement:Build up the sales team for the embedded business from scratch.Drive the revenue growth at 150%+ CAGR.Architected and closed the single biggest deal in FY2008 across JAPAC at $40+M level.Star performer of the Global business Unit & region in FY2008, FY2009,top performer of the JAPAC region.Work closely with OEMs, ISV partners across industries, including network equipment manufacturer and carriers, Huawei, ZTE, DaTang Mobile, UTStarcom etc. Developed DT mobile ,H3C, UT in telco, Nari in Utility as the key accounts in the region. Work closely with telco team on the carriers' endorsement of Oracle technology.

Establish contacts within MII and other relevant agenciesMaintain the relation with China Mobile , China Unicom, and also the new mobile operators with 3G licenses(like, China Telcom and China Netcom)OEMs Business developmentWork with global accounts sales team to develop a strategy and objectives for working with global OEMs (Nokia, SonyEricsson, Samsung , LGE, Cellon, Siemens, etc.) in ChinaRegularly meet with OEMs, ODMs, etc.Maintain and distribute as appropriate information on their roadmaps, clients, operators, issues, positive and negative feedback about products and services, knowledge and impressions of competitors' products, pricing, servicesBuild excellent relationship with Nokia (their initial interests are in better communication regarding our roadmap and how it relates to Nokia's needs and feature descriptions) and identify what other services they need/wantEngaging Product DevelopmentIdentify new feature and/or new product needs to remain competitive in Chinese marketAssist Product management VP with the prioritization and the scheduling of theseWork with Chinese engineering and UI team as needed to define and refine new features/productsAssist Product management VP with the preparation of Marketing Requirements and Product Requirements DocsReview and edit new editions/documents for the SDK (e.g., order forms, technical pieces as necessary, release notes, etc.)Sales Support&Operation Support sales team as neededAttend pre-sales meetings when neededAttend OEM meetingsAddress more technical questions/issuesProvide sales tools as neededInvestigate payment options and present proposals

Work with VP to design and develop strategic marketing and sale planExplore and develop potential customers and future products Set up and keep in touch with the telecommunication operators like China Mobile; Explore and study the future business model and strategy and channels.Sale and accounts management and revenue creation for Comverse in north China, HeilongJiang MCC, Beijing MCC, HeNan MCC, Shanghai MCC, LiaoNing MCC etc.Responsible for new product design plan and roadmap advisor and customer requirement analyst.Interface with CMCC, CU Headquarter, company's two major accounts, understand their needs, identify opportunities from the headquarter level; good relations with different departments in the two headquarters ;responsible for the new product promotion ,customer's feedback to R&D ;Expanded sales in several major provincial accounts for Mobile Operators, Fix-line Operators and ISP, ICPs.In coordination with R&D people for new product developing, several new Value Added Service products are ongoing;Lead the whole pre-sales team, cooperate with Account managers to expand sales in several major provincial accounts for the above Mobile Operators (Hei long Jiang Mobile, Beijing Mobile

Anhui, Hunan GSM project manager , in charge of the technical support team(including installation, technical support engineers for the whole Hunan Province), coordinate with the programme manager for the whole project.China Mobile SS7 network architecture network project, technical leader of the whole China Mobile SS7 signaling network (8 switches covering whole country SS7 signaling transferring).

Finish the application software development of the processing control computerParticipate in the technical negotiation with different vendors, like SIEMENS, Fujitsu, Nippon Steel, etc.

Emba, Bimba

Master, Electronic Engineering

Bachelor, Electronic Engineering