Senior Editor
New York, New York, United States
Managed content flow for high profile entertainment brands, ensuring accuracy and quality of contentfor over a dozen features daily, owned social media strategy for siteUsed data-driven insights to draft headlines and copy, and build brand voiceCreated, proofread and edited a high volume of viral contentWorked with teams and individually on projects with tight daily deadlinesSingle-handedly generated hundreds of thousands of site visits… Show more Managed content flow for high profile entertainment brands, ensuring accuracy and quality of contentfor over a dozen features daily, owned social media strategy for siteUsed data-driven insights to draft headlines and copy, and build brand voiceCreated, proofread and edited a high volume of viral contentWorked with teams and individually on projects with tight daily deadlinesSingle-handedly generated hundreds of thousands of site visits dailyInterpreted site traffic, audience data, ongoing trends, social media success and used SEO bestpractices to inform content strategyTeam increased average weekly site visits from 300,000 to 1.5 millionCoordinated with internal creative teams and external contracted teams to write and producevideo content for YouTube, Facebook Live and TwitchTook ownership of Pinterest social strategy, quadrupled follower count to 2.2 MillionManaged freelance editorial process from concepting to publication Show less