Eric M. Addeo

Eric M. Addeo Email and Phone Number

Global Experiential and Engagement Marketing @ TSMGI
Milwaukee, WI, US
Eric M. Addeo's Location
Milwaukee, Wisconsin, United States, United States
Eric M. Addeo's Contact Details

Eric M. Addeo personal email

n/a

Eric M. Addeo phone numbers

About Eric M. Addeo

Award winning Sr. Marketing executive with 15+ years of above and below the line brand strategy and consumer engagement marketing experience working with multiple Fortune 100 and 500 brands to develop, produce, and execute fully integrated activations, events, hospitality, sponsorships and engagement campaigns via every marketing channel.... usually simultaneously. Category expertise in: CPG • Food and Beverage • Automotive • Beer, Wine and Spirits • QSR • Tobacco • Apparel and Fashion • Financial Services • Healthcare • Insurance • Broadcast Media • Publishing • Sporting Goods • Retail • Music • Entertainment • Film • Computer Gaming • E-Commerce • Online Retail • Non ProfitCapabilities:~ Brand and Consumer Strategies~ Integrated Marketing and Strategies~ Experiential, Hospitality and Engagement Marketing~ Sponsorship Strategies, Evaluation and Activation~ Digital and Social Strategies/Activation~ Branded Content Development and Production ~ Event Development and Production~ Project and Event Management~ Influencer and Celebrity Marketing and Engagement~ Budget Development and Management ~ Team Building, Leadership and Mentoring ~ Client and Account Management~ New Business Development

Eric M. Addeo's Current Company Details
TSMGI

Tsmgi

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Global Experiential and Engagement Marketing
Milwaukee, WI, US
Website:
tsmgi.com
Employees:
76
Eric M. Addeo Work Experience Details
  • Tsmgi
    Global Experiential And Engagement Marketing
    Tsmgi
    Milwaukee, Wi, Us
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  • Tsmgi
    Global Sports & Experiential Marketing
    Tsmgi Oct 2019 - Present
    Milwaukee Area + Chicago, Il
    Celebrating its 23rd year in business TSMGI is a global leader in the Experiential, Sports, Hospitality, and Sponsorship marketing industry working with some of the top Fortune 500 brands to connect with their B2C and B2B customers throughout the U.S., Europe, and Asia.
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  • Lumanu
    Advisory Board Member
    Lumanu May 2017 - May 2020
    Greater Milwaukee Area
    Member of executive advisory board of this tech start up consulting on business strategies, long term growth and scalability, company operations and mentoring current staff.
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  • Moon Landing, Inc.
    Vice President Of Client Services And Agency Operations
    Moon Landing, Inc. Apr 2016 - Nov 2019
    Greater Milwaukee Area
    Oversaw all agency operations as well as client and account services, including... brand strategy, integrated campaign development, public relations, sponsorship and experiential engagements, influencer marketing, project planning, project management and all social, digital and web development for nine clients.
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  • Walton Isaacson
    Sr. Director – Brand Engagement - Miller/Coors
    Walton Isaacson May 2015 - Apr 2016
    Greater Chicago Area
    Worked daily with Brand Managers and C-Level stakeholders to implement yearly activation plans for consumer, distributor, and retailer engagements for 4 Key Portfolio Brands focused on:MLB, NFL, NBA, NCAA Final Four, NCAA Football, and all Key Drinking Holidays.Developed all concepts, budgeting, staff utilization and planning for events, sales meeting, road shows, retailer and distributor hospitality events, and all on-and-off premise consumer engagements.Managed a dedicated group of seven Account, Strategy, and Creative team members
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  • Edelman / Matter .. A Daniel J Edelman Company
    Executive Vice President - Integration, Strategy And Engagement
    Edelman / Matter .. A Daniel J Edelman Company Oct 2013 - Dec 2014
    Greater Chicago Area
    Co-managed all aspects of our office’s core client business representing $7MM in revenue. Worked directly with Brand Managers, C-Level stakeholders, and internal teams to bring tolife fully integrated hospitality, B2C and B2B engagements and branded activations for 20+clients... including Kellogg’s around their Olympics sponsorship.Co-produced all facets of client’s hospitality, celebrity engagements, and event production for50+ B2C and B2B projects.Directed and co-managed a team of 29 full-time employees.Clients Included: Microsoft, Wild Turkey, Hilton, PepsiCo, Starbucks, Teavana, Pandora Radio, Kellogg's, SC Johnson, Humana, Ebay, Olive Garden, Unilever, Verizon and Shell. Offices in New York, Chicago, Dallas, Los Angeles, San Francisco and London.
  • Revolution
    Managing Director - Experiential, Hospitality And Sponsorship Marketing Services
    Revolution Feb 2011 - Oct 2013
    Greater Chicago Area
    Department head of the Engagement Services division of this fully integrated sports marketing agency.Managed an $8MM portfolio of business focused on sports, lifestyle, and entertainment engagements, hospitality, and branded events.Includes PGA, NCAA, NASCAR, IndyCar, X Games, PBR, and Rock’n Roll Marathons.Member of Executive Management team focused on agency growth, external marketing and new business development ... helping pitch and win $3MM in new client business.Clients Included: Red Bull, EA Sports, Goose Island Brewing Co, Under Armour, Motorola, Target, NBA, NFL, Dodge, Ram, Hyundai, Zumiez, Travelers, Chipotle, Polaris, Victory Motorcycles, Indian Motorcycles, USA Network, ESPN, Men's Fitness Magazine, and Shape Magazine.** 2011 Ex Awards - ESPN College GameDay Tour - Best Vehicle Design
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  • Commonground
    Group Director – Experiential And Hospitality Services
    Commonground Sep 2008 - Feb 2011
    Greater Chicago Area
    Department head managing all aspects of this multi-cultural agency’s engagement marketing business focused on integrated entertainment and lifestyle engagement solutions, and the execution of branded live events, tours, B2B and B2C hospitality activations, influencer integrations, as well as all digital and broadcast content needs.Clients Included: ~ Coca-Cola Company (Sprite, Sprite Green, Coke and Coke Zero)~ NIKE (Air Jordon and Air Force One)~ Bacardi (Bacardi Rums, Grey Goose and Bombay Sapphire)~ Miller/Coors (Miller Lite, MGD, Old English and High Life)~ General MillsAccount Lead on agency’s $14MM Coca-Cola business. Project lead and program architect for:Sprite Step Off: The largest multi-channel branded program in Coca-Cola's 100+ year history.The largest competition of its kind in U.S. history. #1 rated Reality TV show. Sprite Green Brand Launch: Multi-channel, new brand launch focused on influencer and celebrity marketing and building a new viable brand from the ground up via social, digital, consumer events and geo-sampling.** 2010 Promo Award - Sprite Step Off - Best Multicultural/Ethnic Experiential Campaign** 2010 "Product of the Year" - Sprite Green_
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  • Gmr Marketing
    Sr. Director - Entertainment And Lifestyle - Miller/Coors
    Gmr Marketing Feb 2003 - Sep 2008
    Greater Milwaukee Area
    Led the strategic direction, planning, and execution of client’s $18MM yearly investments on sponsorships and hospitality in sports, entertainment, and lifestyle properties throughout the U. S. for nine individual portfolio brands.Includes: MLB, NFL, NBA, NHL, PGA, NASCAR, NHRA, UFC, Supercross, Major Music Festivals and Lifestyle Properties.Included: client services, account management, integrated marketing, brand programs, hospitality engagements, live events, influencer marketing, distributor, retailer and consumer activations, sponsorships and branded entertainment activations.** 2007 Ex Awards - Miller Lite Taste Express - Best Proprietary Experiential Property_
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  • The Rave \ Eagles Ballroom
    Director Of Marketing, Sponsorships And Activation
    The Rave \ Eagles Ballroom Mar 1996 - Jan 2003
    Greater Milwaukee Area
    Department head managing all daily marketing, sponsorship functions and event activation for this five venue music complex that produced and promoted over 300 touring events/concerts a year. Developed and implemented all: ~ Sponsorship Strategies, Sales and Activation~ Venue and Event Marketing ~ Multi-Channel Advertising~ Media Buying~ Public Relations~ Promotions~ Branded Events~ Fan Engagement~ Event Production
  • Culture Shock Productions
    Owner / Producer / Promoter
    Culture Shock Productions Mar 1990 - Nov 1995
    Greater Los Angeles Area
    Owned and operated all aspects of this extremely successful music and entertainment marketing company that produced, promoted and marketed over 500 concerts and branded events a year in Orange County, Los Angeles and Las Vegas. Managed and executed all booking, event production, marketing, advertising, promotions, sponsorships, PR and media buying.Developed and managed all aspects of our own 1,000 person capacity concert venue in Orange County, CA.

Eric M. Addeo Skills

Integrated Marketing Relationship Marketing Sponsorship Advertising Event Management Marketing Strategy Creative Strategy Mobile Marketing Brand Development Social Media Marketing Experiential Marketing Sports Marketing Social Media Marketing Communications Public Relations Promotions Guerrilla Marketing Digital Marketing Interactive Marketing Entertainment Brand Awareness Lifestyle Event Marketing Partnership Marketing Digital Media Media Relations Motorsports Action Sports Content Creation Consumer Insights Youth Marketing Shopper Marketing Promoting Marketing Research Field Marketing Creative Development Word Of Mouth Marketing Online Marketing Advertising Sales Digital Strategy Product Launches Ideation Sponsorship Marketing Brand Communication Event Execution Multicultural Sponsorship Strategy Hispanic Marketing Sponsorship Negotiations

Eric M. Addeo Education Details

  • U.S. Army - Medical College / Academy Of Health Services
    U.S. Army - Medical College / Academy Of Health Services
    Pre-Medicine/Pre-Medical Studies

Frequently Asked Questions about Eric M. Addeo

What company does Eric M. Addeo work for?

Eric M. Addeo works for Tsmgi

What is Eric M. Addeo's role at the current company?

Eric M. Addeo's current role is Global Experiential and Engagement Marketing.

What is Eric M. Addeo's email address?

Eric M. Addeo's email address is er****@****ock.com

What is Eric M. Addeo's direct phone number?

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What schools did Eric M. Addeo attend?

Eric M. Addeo attended U.s. Army - Medical College / Academy Of Health Services.

What are some of Eric M. Addeo's interests?

Eric M. Addeo has interest in Sponsorship Sales, First Ever, Sponsorship Activation, Entertainment Properties, Brand Activation, Social Media, Music Marketing, Branded Event Design, Engagement Marketing, Integrated Marketing Programs.

What skills is Eric M. Addeo known for?

Eric M. Addeo has skills like Integrated Marketing, Relationship Marketing, Sponsorship, Advertising, Event Management, Marketing Strategy, Creative Strategy, Mobile Marketing, Brand Development, Social Media Marketing, Experiential Marketing, Sports Marketing.

Who are Eric M. Addeo's colleagues?

Eric M. Addeo's colleagues are Heather Johnson, Heidi Garner, Carly Leviton, Linda Bisceglia, Tara Miller, Devan Mueller, Cheryl Smith.

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