- Established Marketing and Communications Department: Founded the Marketing and Communications department for the OEM business unit from scratch, leading to an increase in team efficiency.- Coordinated with Top Management: Collaborated with top management to align marketing strategies with business needs and stakeholder expectations, resulting in an improvement in strategic alignment.- Project Management: Planned, briefed, and executed over 50 projects with external agencies on time and within budget.- Multilingual Marketing Materials: Created marketing materials and translated messaging into six languages (English, French, German, Italian, Spanish, and Polish).- Comprehensive Documentation: Developed a 300-page precision marketing guide on stone wool, uniquely original technical insight of the stone wool insulated sandwich panel.- Event Marketing Strategy: Implemented a robust event marketing strategy and provided local support.- Sales Team Training: Trained over 50 sales team members in digital selling leadership, boosting digital sales conversion rates.- Lead Management Process: Designed and implemented a lead management and lead flow process, resulting in lead conversion and tangible business growth.- SEO Optimization: Created optimized web pages for each business channel, enhancing search engine rankings and increasing organic traffic.- Digital Marketing Campaigns: Launched successful organic and paid social media campaigns, building a network of 100+ brand ambassadors and achieving growth in social media engagement.

- Established Marketing and Communications department for OEM business unit from scratch- Coordinated with top management to align with business needs and stakeholders- Planned, briefed, and executed projects with external agencies on time and within budget- Created marketing materials and translated messaging into multiple languages- Developed precision marketing documents, including a 300-page stone wool guide- Implemented event marketing strategy and provided local support- Trained sales teams for digital selling leadership- Created a lead management/lead flow process.

- Reinforced Nexans' industry leadership in innovation and technology through effective internal and external communication actions aligned with the group's strategic plan.- Generated and managed innovation and technology communication content across multiple functions, ensuring optimal visibility.- Devised a strategic communication plan to accelerate growth and align stakeholder expectations, contributing to overall business objectives.- Drove impactful recognition programs that instilled pride and purpose among 900+ technical members across the group.- Redeveloped and optimized communication processes, setting clear goals and objectives while adhering to deadlines and budget constraints.- Raised customer awareness and strengthened the group's reputation with stakeholders through targeted communication efforts.

- Developed and implemented an innovative digital marketing strategy for the Nexans Group, enhancing the overall structure plan.- Conducted thorough segmentation analysis of the value chain, identifying target markets and potential opportunities to create value.- Successfully optimized a classic product launch cycle through strategic digital marketing efforts, resulting in streamlined product penetration.- Utilized key digital channels including social media, key media, and inbound marketing to effectively target and engage the identified market segment.- Performed comprehensive KPI analysis to monitor and measure the success of the product launch, enabling continuous improvement and optimization.- Leveraged SEO and keyword strategies to enhance online visibility and attract the target audience.- Executed targeted email marketing campaigns and PPC strategies to boost market penetration and drive sales growth.- Provided detailed analysis and reports on digital marketing performance, ensuring alignment with business objectives and goals.

- Successfully planned, designed, and developed a comprehensive digital project strategy, incorporating SEM, SEO, API, and SQL.- Managed quality assurance and proofing for all digital content through a CMS, covering 5 social media platforms, monthly newsletters, and 5 press releases in French, English, and German.- Established, coordinated, and enforced internal and external timelines while maintaining budget and resource management.- Delivered outstanding customer relations support, consistently exceeding expectations with precision and patience.- Led an international team to build B2B networking channels across 10+ countries in Europe, utilizing email marketing, PPC, and SEM strategies.- Organized, participated in, and led daily/weekly international team conference calls, involving members from 4 nationalities.

- Organized and executed a yearly campaign promoting environmental sustainability across France, utilizing road biking as a sustainable mode of transportation.- Successfully targeted and raised awareness about sustainable agriculture in the French wine production industry during the 2015 campaign.- Conducted awareness activities in 9 regions across France, engaging local communities and cycling clubs to promote the cause.- Documented and highlighted the practices of biodynamic vintners, showcasing sustainable methods in winemaking.- Collaborated with local cycling clubs in each region to support and spread the message of sustainability and environmental stewardship.

- Supported and represented a network of over 20 distributors across North and South America, ensuring effective communication.- Enhanced print application focus by delivering innovative screen printing products, boosting client productivity and profitability.- Organized and managed company booths at trade shows, hosting potential clients and providing detailed product information.- Led social media management, regularly updating information and maintaining the company website to improve online presence.- Coordinated and planned meetings, delivering interactive presentations to communicate product value to clients and dealers.- Ensured satisfaction through a track record of expertise, successful installations, and robust after-sales support.- Improved client performance by supplying superior ancillary parts and services, optimizing operational efficiency.