Support Global Jordan Design, by providing 25+ designers the time, space, and resources they need to create products that inspire our consumers and define the industry. • Partner with Design Leadership to develop timelines, processes, and prioritization for footwear projects, and presents updates in weekly leadership meetings.• Engage daily with a large cross-functional matrix, from product, color, graphic, and materials design, to product development and marketing teams, ensuring task requirements are met while discussing mitigation strategies on critical issues.• Drove evolution and innovation of footwear design processes through systems and tools, increasing collaboration, communication, and transparency, while reducing ambiguity and noise.• Co-Led the exploration and implementation of Adobe Substance and Gravity Sketch for key design initiatives.

Promoted to create and lead a brand-new team of Pattern Engineers, Concept Creators, and Technical Experts in the creation and development of footwear concepts and prototypes in support of Strategic Global Design Initiatives, Athlete, Influencer, & Brand Marketing, and Category Product Teams. •Managed all aspects of the business, by creating and implementing a clear strategy, brand identity, building a robust and comprehensive project intake, governance, and management process to document, archive, and capture key data points for reporting and captivating storytelling.•Served as the footwear technical expert to determine scope, achievability/feasibility, construction details, assign specialized resources from ancillary teams, coordinate materials and components, and final quality assurance before delivery.•Forged never-been-done partnerships with Athlete, Influencer & Brand Marketing to create hundreds of bespoke footwear for tier one Nike Athletes for pregame media appearances (Instagram, sneaker blogs, etc.). See portfolio for more info.•Continued to co-lead the make/build strategy for Nike’s “Creative Launch”, a 2x annual Design, Innovation, & Global Category led initiative, setting the creative direction for Global Footwear, delivering over a thousand prototypes in 8 years.•Managed Team and Talent through regular 1x1’s, individual development planning, training/onboarding, capability assessments, and performance management.•Led the assessment, evaluation, and implementation of new capabilities, including 3D tools and related software, along with machines and equipment.

Hand-picked to manage all aspects of Advanced Innovation, Athlete, Global Design, Nike Sports Research Lab (NSRL), Category Development, Advanced Materials Research, and Special Projects in the Innovation Kitchen.•Drove transformational change by serving as project gatekeeper and resource manager in a complex research & development environment, delivering thousands of “footwear” concepts to hundreds of stakeholders.•Served as the footwear technical expert to determine scope, achievability/feasibility, construction details, assign specialized resources from ancillary teams, coordinate materials and components, and final quality assurance before delivery.•Formed meaningful partnerships with internal and external stakeholders, enabling better team-to-team engagement and alignment, resulting in increased collaboration and overall quality.•Led the creation of thousands of early and advanced stage exploration projects for testing, evaluating for commercial readiness, along with bespoke shoes for elite athletes, influencers, and celebrities.•Created systemic change by creating a “solve for yes” environment through education, teamwork, and positivity.•Increased project output by 70%, by establishing and implementing an end-to-end project management system through the formation of a portfolio, program, project, and task structure.•Established the “Project Kick Off” formal intake process, using internal surveys, continuous feedback, and a dedication to obsessing the end user experience to level set expectations and set our teams up for success.•Co-Lead the make/build strategy for Nike’s “Creative Launch”, a 2x annual Design, Innovation, & Global Category led initiative, setting the creative direction for Global Footwear, delivering hundreds of prototypes.•Played an integral role in the set up and management of the Footwear Creative Studio, focusing on layout, design, machine and equipment procurement, evaluation, infrastructure, set up, and implementation.

Developed footwear product for the North America geography working on; Performance Basketball, Nike Sportswear Basketball & Running, Men's Performance Running, Men's Training, Nike SB, Young Athletes, Elements and Special Projects.•Commercialized hundreds of models in collaboration with Design, Marketing, Engineering, Materials, Product Testing, and Merchandising. •Travel to Asia factories and vendors to manage key footwear development projects.•Served as Special Projects lead for key account “special packs” (Dick’s Foot Locker, TSA, etc.), sport moments, and VIPs.•Graphic application and materials subject matter expert.

Designed footwear materials for the North America geography working on; Performance Basketball, NSW Basketball and Running, Men's Performance Running, Men's Training, Nike SB, Young Athletes, Elements and Special Projects.•Formed meaningful relationships with outside materials vendors to create new footwear materials.•Established a cost-effective materials palette specifically for the North American Product Creation team.•Innovated and created dozens of new materials including new processes, finishes, and effects.

Developed specific merchandise plans to meet key business objectives and financial goals, ensuring profitability and aligning consumer purchasing trends with product offerings in North America.•Targeted financial goals by developing strategies that drove sales, profitability, and inventory targets.•Organized information gathering through statistical analysis, risk assessment, and executive reporting.•Analyzed consumer sales and marketplace insights to identify both current and future business risks and opportunities.

KRV (pronounced “Carve”) was a Surf, Skate, and Snow retail concept created by Steven Beck (board member Baidu, Integrity Partners V.C. Firm, Co-founder CCS) and James Peters (former CEO Staples, President ROSS Stores) in the California East Bay town of Danville.•Organized the design and management of the new retail build-out, working with external contractors and vendors.•Coordinated all aspects of the business, store and fixture design, vendor setup, product procurement, merchandising, shipping, receiving, accounting, payroll, talent acquisition, permits, leases, taxes, insurance, and marketing.

Founded a new Surf, Skate, and Streetwear retail concept called “Odysea Surf Shop”, located in the historic San Francisco Westfield Emporium Building in the heart of San Francisco’s shopping district.•Coordinated all aspects of the business, store and fixture design, vendor setup, product procurement, merchandising, shipping, receiving, accounting, payroll, talent acquisition, permits, leases, taxes, insurance, and marketing.•Created a comprehensive brand identity, including logo design for retail displays, private label apparel, and accessories.