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Eric Marvin Email & Phone Number

Head of Brand Strategy at Lyders Group
Location: Swartz Creek, Michigan, United States 23 work roles 2 schools
1 work email found @newellco.com LinkedIn matched
✓ Verified August 2026 4 data sources Profile completeness 100%

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Work email e****@newellco.com
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Current company
Lyders Group
Role
Head of Brand Strategy
Location
Swartz Creek, Michigan, United States

Who is Eric Marvin? Overview

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Quick answer

Eric Marvin is listed as Head of Brand Strategy at Lyders Group, based in Swartz Creek, Michigan, United States. AeroLeads shows a work email signal at newellco.com and a matched LinkedIn profile for Eric Marvin.

Eric Marvin previously worked as Marketing Consultant - Ecommerce | Start-up | Strategy | Marketplace | DTC at Strategy & Story Co. and Marketing Consultant at Strategy & Story Co.. Eric Marvin holds Certified Guide - Story And Copywriting, Marketing from Storybrand Certification.

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{first}.{last}@newellco.com
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Profile bio

About Eric Marvin

Results-driven marketing consultant and executive passionate about transforming business visions into reality. With extensive experience in digital marketing, content strategy, and brand building, I have successfully navigated the complex landscapes of direct-to-consumer (D2C) and business-to-business (B2B) markets. My dynamic and experienced approach to marketing combines creativity with data-driven strategies to deliver outstanding results.Digital Marketing: Expertise in leveraging digital channels to drive brand awareness, engagement, and conversions.Content Strategy: Proven ability to create compelling content that resonates with target audiences and supports business goals.Brand Building: Skilled in developing and executing brand strategies that establish strong, memorable brand identities.Product Development: Experience in bringing innovative products to market, supported by robust marketing strategies.

Listed skills include Marketing, Sales, Competitive Analysis, Product Development, and 40 others.

Current workplace

Eric Marvin's current company

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Lyders Group
Lyders Group
Head of Brand Strategy
Swartz Creek, MI, US
23 roles

Eric Marvin work experience

A career timeline built from the work history available for this profile.

Head Of Brand Strategy

Lyders Group

Swartz Creek, Mi, Us

Marketing Consultant - Ecommerce | Start-Up | Strategy | Marketplace | Dtc

Current
Strategy & Story Co.

I help small businesses created a business and marketing playbook for their budget and goals.

Apr 2020 - Present

Marketing Consultant

Strategy & Story Co.
Feb 2019 - Sep 2024

Founder And President - Dtc | Retail | Marketplace | Ecommerce

Coldwater , Ohio, Us

I started Elakai as an idea and the name came from my two oldest kids. We saw much success due to how we positioned the brand and created awareness for it. As a start-up we were direct to consumer and online only. Our marketing efforts were different though garnishing a lot of attention from retailers.Premium retailers didn't have an option to have games instore before unless they wanted to cheapen their own brand by carrying inferior products. The success of Elakai's transition to retail can be attributed to its innovative, high-quality products and effective marketing strategies. By expanding its distribution channels to include brick-and-mortar retailers, Elakai was able to reach a wider audience and establish itself as a top player in the outdoor games industry.Placement at REI, a renowned outdoor retailer known for its commitment to quality and sustainability, was a major milestone for Elakai. This partnership not only increased brand visibility and credibility, but also allowed for potential customers to physically interact with their products before making a purchase.With REI on board, Elakai continued to expand its retail partnerships, including other major sporting goods and outdoor retailers such as Dick's Sporting Goods and Bass Pro Shops. As the demand for their products grew, Elakai also expanded their product line to include more variations of their popular games and introduced new ones.The success of Elakai's transition from a start-up e-commerce brand to a premier outdoor games company demonstrates the importance of adapting to market trends and continuously innovating. Through dedication and hard work, Elakai has solidified its position in the competitive outdoor games industry and continues to thrive.

May 2020 - Dec 2023

Storybrand Certified Guide

Nashville, Tennessee, Us

Apr 2020 - Mar 2021

Director Of Sales, Marketing, Product Management

Valparaiso, Indiana, Us

Creative and Advertising agency that specializes in the hospitality industry.

May 2019 - Mar 2020

Director Of Marketing (Marketing, Customer Service, Product Management, And Sales)

Wilsonville, Or, Us

Jan 2019 - Mar 2019

Director Of Marketing (Marketing, Customer Service, And Product Management)

Wilsonville, Or, Us

Feb 2018 - Jan 2019

Senior Global Brand Manager

Atlanta, Ga, Us

Responsible for the product development/management of the Coleman Tents category within the Outdoor and Rec Division of Newell Brands.

Jan 2017 - Dec 2017

Sales Manager

Atlanta, Ga, Us

With the absence of a Sales Manager for the Sport Bottle category , I took on this second role and managed the sales for our licensed PowerAde brand . I managed regional and national accounts in the sporting goods and mass channels. I took over the management of 4 outside rep groups and aided in building the specialty sporting goods program.

Jun 2016 - Apr 2017

Senior Marketing Manager

Atlanta, Ga, Us

Responsible for managing the hydration bottle product assortment under the Powerade brand within the Newell Rubbermaids organization. Through a licensed partnership with Coke, I am responsible for leading the charge and bringing PowerAde branded product to market. This partnership is under a year old and so we are challenged with growing the distribution channel for Mass, Sporting Goods, Specialty, and the internet.I am repositioning the assortment from where it started to really focus on the athlete and the sidelines consumer to which the brand connects. By building out a 3 year product plan, I will have clear visibility to the product pipeline and be able to manage this process effectively. I also manage the Coke/Powerade relationship and have taken the task of combining the Coke approval processes into the Newell product timelines. This is a very detailed oriented process that requires very clear communication.I am strategically planning on bringing brand new innovative products to market that will help reinvent how the athlete hydrates. The goal is to hydrate and refresh athletes quickly to enhance their performance on the field, court, or ice.

Feb 2016 - Apr 2017

Product Manager

Evansville, Indiana, Us

Responsible for managing product lines and P&L within our Indoor and Outdoor Games Categories for the following brands; Silverback Mini Hoops, Atomic Game Room, Redline Game Room Products, American Legend Game Tables, Mizerak Billiard, Minnesota Fats Billiards, Zume Outdoor Games, and Pickleball Now. Initiates licensing opportunities. Responsible for growing our market position in all categories, through line development and acquisition.

Aug 2013 - Feb 2016

Nhl Sales Representative - Goalie Division

Shelby Township, Michigan, Us

Responsible for the sales of all NCAA, Minor League, and NHL goalies. Build relationships with teams and goalies. Initiate endorsement contracts with NHL goalies. Increased goalie sales 600% in my first year. Increased PRO exposure from 7 goalies to 50 in my first year. Cold Call. Road Warrior. Builds sales and usage reports.

Jan 2012 - Aug 2013

Product Manager - Goalie Division

Shelby Township, Michigan, Us

Manage goalie product line. Responsible for market research and competitive analysis. Initiate and manage product development and concept. SKU creation and pricing strategy. Present at global sales meetings. Present product to individual accounts. Manage brand position and message. Catalog Creation. Work with and without ad agency. Strong analytical and cross-functional skills. Manage relationships with customers. Create and initiate POP, grassroots, and other programs to create demand in the market place. Work with Asian manufacturers. Creative thinker, an idea of mine got patented last year.

Jan 2011 - Aug 2013

Pro Service Coordinator

Shelby Township, Michigan, Us

Perform day-to-day sales operations. Advisor to equipment designers. Manages the custom goalie stick department. Coordinates custom goalie stick orders with two factories. Purchasing agent for goalie stick department. Manage custom goalie stick inventory levels. Returns agent for goalie stick department. Test Product. Supplies customers with specialized knowledge of products and services. Cross-functional responsibilities. Maintain customer accounts (NHL and NCAA teams). Creates sales reports. Created and maintains custom product database. Lead in defective product reporting.

Nov 2008 - Jan 2011

Inside Sales/Customer Service

Shelby Township, Michigan, Us

Perform day-to-day sales operations. Supplies customers with specialized knowledge of products and services. Cross-functional responsibilities. Maintain customer accounts. Creates sales reports. Proficient in Microsoft Office.

Aug 2008 - Nov 2008

Distribution/ Sales Support

Vaughn Custom Sports

Daily maintenance of sales accounts. Product distribution. Perform product demonstrations to final end-user. Sustain customer records. Prepare quotes.

May 2008 - Aug 2008

Pro Hockey Player

Flint Generals

Elite level of competition. Contract negotiations. Public relations. Media experience (TV, Radio and Newspaper). Team sponsor and fan representative.

Sep 2007 - Jun 2008

Pro Hockey Player

Laredo Bucks (2006

Elite level of competition. Contract negotiations. Public relations. Media experience (TV, Radio and Newspaper). Team sponsor and fan representative.

Sep 2006 - Jun 2007

Marketing Intern

Kalamazoo Wings Hockey Club

- Communicated, influenced, and interacted with potential sponsors. Managed direct mailing promotions and related databases. Assisted in sales of advertising space. Co-organized community promotional events. Created user-friendly promotional databases.

Apr 2005 - Aug 2005
2 education records

Eric Marvin education

Certified Guide - Story And Copywriting, Marketing

Storybrand Certification

Bachelor'S Of Science, Marketing

Western Michigan University - Haworth College Of Business
FAQ

Frequently asked questions about Eric Marvin

Quick answers generated from the profile data available on this page.

What company does Eric Marvin work for?

Eric Marvin works for Lyders Group.

What is Eric Marvin's role at Lyders Group?

Eric Marvin is listed as Head of Brand Strategy at Lyders Group.

What is Eric Marvin's email address?

AeroLeads has found 1 work email signal at @newellco.com for Eric Marvin at Lyders Group.

Where is Eric Marvin based?

Eric Marvin is based in Swartz Creek, Michigan, United States while working with Lyders Group.

What companies has Eric Marvin worked for?

Eric Marvin has worked for Lyders Group, Strategy & Story Co., American Cornhole Association, Elakai Outdoor, and Storybrand.

How can I contact Eric Marvin?

You can use AeroLeads to view verified contact signals for Eric Marvin at Lyders Group, including work email, phone, and LinkedIn data when available.

What schools did Eric Marvin attend?

Eric Marvin holds Certified Guide - Story And Copywriting, Marketing from Storybrand Certification.

What skills is Eric Marvin known for?

Eric Marvin is listed with skills including Marketing, Sales, Competitive Analysis, Product Development, Customer Service, Marketing Strategy, Advertising, and Sports Marketing.

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