Consult with businesses to help improve Sales, Operations as well as with manufacturers to bring CPG products to market. Work from discovery work to retail shelf, depending on what the client requires.

Launched the company's popcorn into grocery and retail stores, making them the first theater chain to do so without compromising on product quality, setting a benchmark in the industry. Highlights of accomplishments in this role include:• Designed and implemented a retail strategy for the company's popcorn products, contributing to an increase from zero to $5.1M in retail revenue within three years, and setting the trajectory for the targeted $15M growth in the fiscal year 2024.• Utilized a combination of coaching, influencing, and transformation skills to instill a new mindset within the company's leadership, preparing them for the complexities and requirements of operating as a sale organization.• Revolutionized CPG packaging and distribution process for popcorn butter flavoring into microwave package (Innovated in CPG). • Drove 125% annual revenue increase for the last five years by selling products to major retailers such as Kroger, Albertsons, Walmart, Sam’s, Circle K, and other regional CPG retailers.

Spearheaded the acquisition and operation of four Baskin-Robbins stores, becoming the largest franchisor in Arizona.Highlights of accomplishments in this role include:• Implemented strategic business models to synergize with pre-existing processes capturing more market share and boosting 22% overall profitability. • Led comprehensive remodeling efforts in line with Baskin-Robbins store standards, ensuring brand consistency and superior customer experience, thereby improving 40% customer satisfaction scores. • Demonstrated strong financial acumen by securing bank financing to facilitate the purchase of multiple stores simultaneously, contributing to a significant increase in business scale and impact.

Oversaw operations, managing three offices and leading a team of 35 salespeople and three sales directors, improving team productivity by 55%. Nurtured a productive sales environment, providing leadership and professional development opportunities.Highlights of accomplishments in this role include:• Pioneered the transition from static slideshow advertising to immersive digital pre-shows in movie theaters, a revolutionary shift that improved audience engagement by 40%and established new industry standards.• Liaison and sales development for Major Hollywood studios and major record labels to secure new artists or curated content to advertise and entertain pre-show audiences.

Orchestrated a comprehensive financial overhaul for a chain of theaters in San Antonio, establishing budgets for each location and introducing robust payroll control mechanisms. The transformation resulted in a turnaround from consistent losses to profitability. Highlights of accomplishments in this role include:• Optimized payroll expenditures by setting up strategic budgets, reducing the overall payroll costs by 35%, contributing significantly to the bottom line.• Revolutionized the buying process for resale products and theater operations for increased efficiency and improved customer satisfaction. The results showed a 25% increase in customer satisfaction and reduced operating costs by 20%.• Implemented new procedures and cutting-edge technologies to streamline theater operations, improving overall efficiency by 25% and boosting operational speed and responsiveness, while reducing bottom-line payroll.