- Led large-scale, reusable feature development and go-to-market strategy for Driveway.com in collaboration with cross-functional Engineering, Design, Content, Marketing & Legal teams. - Became known as the de facto subject matter expert of all internal roadmap items and projects, connecting cross-functional team members with partners across the great Lithia organization as needed- Launched API-powered integrations and internal tools/features within Lithia’s Salesforce instance- Roadmapped and led feature development and enhancement of Driveway’s automotive e-commerce platform- Strategized & launched data-driven AI solutions for content creation on Vehicle Detail pages- Created strategic product roadmaps & OKRs for Driveway.com and Salesforce, balancing customer pain points with business goals and objectives- Led frequent requirements-gathering sessions with business stakeholders to inform the Product roadmap.- Managed API vendor relationships including Emailable (email address validation), Velocity Automotive (window sticker provider), Vouched (fraud detection), Acertus (vehicle pickup/delivery) and CustomerSure (NPS data collection), and integrated these vendors into relevant Driveway.com user journeys- Created strategy and implemented user research incorporating A/B feature testing (Optimizely), customer journey mapping and analysis, competitive analysis and industry trends- Led product OKR/KPI accountability, and built extensive stakeholder reporting with frequent C-suite presentations on product development status - Performed frequent customer analysis using Google Analytics and Amplitude

- Led strategic, innovative feature development for Driveway.com, including Account Center, Vehicle Detail pages, Search, and Content.- Achieved a 45% increase in new customer accounts and a 72% increase in time-on-site sessions.- Developed & executed a mobile-first strategy and roadmap, optimizing Driveway’s web app for marketing, notifications, etc.- Facilitated product ideation sessions and strategy/roadmap creation among cross-functional Design, Engineering & Marketing teams- Mentored junior product managers, guided their early career development onto a growth path within Driveway - Created standard procedures in my vertical around Epic/Feature/Story writing, refinement & stakeholder approval processes that were adopted across the greater Driveway org.

- Led a cross-functional product development team (Engineering, Design, Content) responsible for the launch of Driveway.com- Created best practices and standards for feature launch, and led efforts for organization-wide adoption.- Owned SEO and content strategy, creating an SEO roadmap to position Driveway strategically high in Google/Bing search results — achieved top 10 placement of content & vehicle pages within six months.- Successfully negotiated with stakeholders and other development teams for backlog placement of “under the hood” SEO priorities, such as structured data and sitemap management- Managed an SEO vendor relationship for additional strategy and optimization efforts- Created extensive dashboard reporting for stakeholders- Formed an internal SEO Roundtable made up of key stakeholders within Driveway to discuss ongoing SEO efforts, highlight successes, and identify areas of potential - Partnered with Marketing to understand SEM efforts and represent SEO initiatives, building on one another’s strengths

- Owned the product roadmap and backlog for external-facing consumer engagement products including Daily Bible Quotes, with 866k active users and A to Z Manuals, with over 650k active monthly users- Led offshore and internal omnichannel support teams to build mobile apps, desktop utilities and browser add-ons totaling 2M downloads per day.- Streamlined comprehensive customer service execution and delivered paid marketing strategies that utilized channels including on-site, push, display ads, Facebook Instant Articles, Google News, Flipboard, and Apple News. - Led cross-functional teams of engineering, design, content and customer service - Using UX research and other data, led the creation of a customer relations program that served over 100M customers each month and reduced inbound ticket volume by 34% in the first two weeks.

- Governed Ask’s online Q&A Community product, including roadmapping & feature development of desktop and mobile applications- Created and executed a strategic direction for content curation in support of SEO/SEM business objectives. - Managed a large community moderation team and cross-functional development team consisting of Engineering, Design & Content. - Championed dual product goals of user experience and business interests with business stakeholders. - Led the acquisition of Ask.fm and created a strategic user moderation framework to reduce online bullying and other undesirable activities - Grew the online community product to over 2M registered users- Developed a gamification system that increased average time-on-site by 75%- Maximized return on investment (ROI) by identifying advertising opportunities including inline sponsorship, display, and boosted sponsor interactions.

At Full Color Press, I successfully created and deployed print marketing and public awareness campaigns for clients, in addition to developing a social media presence, driving teams toward campaign revenue goals, and issued press releases. I interacted with clients and companies to offer the best client experience and enabled an extensive list of local and national media contacts to jumpstart customer brand exposure.