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Primary focus was on the Digital Marketing Strategy, Loyalty Program Development & Implementation, & Native App Roll-Out. Oversaw campaign development, launches, and analysis end-to-end for email and paid search.Built and launched the MOD Pizza Customer Loyalty ProgramGenerated 1MM+ members year one and 3MM+ over three yearsThe MOD Pizza loyalty program was recognized as the #1 rated loyalty program for all pizza restaurants and #2 for all restaurants nationwideMOD Pizza, a pioneer of the fast casual pizza segment, was founded in Seattle in 2008 by entrepreneurs Scott and Ally Svenson. MOD's individual artisan-style pizzas are made on demand, allowing customers to create their own pizzas and salads, using fresh-pressed dough, signature sauces and over 30 toppings, for one price. MOD was recently ranked as America’s fastest growing chain restaurant by Technomic, earned a spot on the Inc. 5000 list as one of the fastest growing private companies in America in both 2015 and 2016 and was recognized by Fortune as one of the “20 Best Workplaces in Retail” for its progressive hiring practices and career growth opportunities. MOD’s system-wide store count has grown to more than 200 locations across 18 states and the United Kingdom. At the core of MOD is a purpose-led culture that is committed to being a force for good in communities throughout the US and abroad, creating not only a cool place to eat, but an inspired place to work. For more information, please visit www.modpizza.com.

Oversaw all company marketing initiatives. SEM, SEO, Customer Acquisition, Overall Design for Online and Offline Marketing Pieces, Branded Goods Procurement, Referral Marketing Program, and Offline Advertising including Radio, Metro Transit Advertising, and TV Advertising.We've recently experienced the highest consumer demand for our classes than we have in the past several years while remaining under budget. Current MarTech stack includes SalesForce, MailChimp, Unbounce, Bizible, RivalIQ, Eventbrite, Google Analytics, and others.Code Fellows is a Seattle-based software development school where programmers hone their craft and accelerate their careers. Our mission is to produce job-ready software developers and help businesses and organizations meet their talent needs. Since kicking off our first course in March 2013, over 700 developers have graduated with a certificate from our courses. Our job placement success rate is ~95% and most graduates are employed within three months of completing the course with an average annual salary of $71k.

Campaign management, lead generation, paid search strategy, SEO/SEM, customer acquisition and retention, optimizing marketing channels for profitability and growth. While at WhitePages I retooled our bidding across +80MM keywords and increased ROAS by over 60%. This restructuring poised the campaigns to provide $2MM additional in revenue at no additional cost to the company.

Oversaw marketing for Efinancial, LLC and Fidelity Life Association. Responsibilities included customer acquisition strategies, new business development, email campaign management, paid search management, SEO, strategic initiatives development, DRTV, PITV, radio, and analytics. Managed a marketing budget of $18MM+. Doubled overall corporate revenues over the past five years. Decreased marketing cost to revenue ratios by 38% while increasing revenues. Oversaw the merger of Efinancial and Fidelity Life’s marketing initiatives. Contract renegotiations that resulted in savings of over $300K. Built out most of the back-end marketing and sourcing systems in our core CRM. LOTS of other things...

Managed, directly and indirectly, a team of 9 (Managers, Analysts, Production, Creative, Marketing, Merchandising) to design and maintain one of the top 170 largest ecommerce sites. Oversaw $70MM in revenue generation on a $6MM marketing budget. Managed delivery of over 110MM emails in 2008. Played a major role in the completion of the Next Generation Web site migration onto Microsoft Commerce Server 2007.

Oversaw all marketing initiatives as well as design and build-out of a new SEO friendly and extensible content delivery platform. Managed strategic partner relationships and business development. Played major roll in construction of business plan aimed at shopping the company to potential investors.

Managed, directly and indirectly, a team of 24 (Managers, Programmers, Analysts, Production, Creative, Marketing, Merchandising) to design, build and maintain one of the top 50 largest ecommerce sites in the world which currently generates over $700MM per year in revenue. Oversaw a marketing budget in excess of $11MM per year. Led needs assessment and application selection or design of CRM, User Interface, Interactive Marketing Programs, Internet/Multi-Channel Analytics, Collaborative Filtering Integration, Affiliate Program, SEM/SEO Program, International Expansion, Privacy Policy Construction, CAN-SPAM Compliance, etc...

Duties included scheduling, supervision, interviewing, payroll, training new hires, and balancing books. Continuously led the entire district in merchandise upsells for all corporate promotions.