Eric Mello Email & Phone Number

Grand Junction, Co, Us

Colorado, United States

Promoted to Senior Director, where I collaborate closely with fellow executives to steer the institution's overall direction and enhance performance. My role involves strategic leadership, cross-departmental coordination, and driving key initiatives to achieve organizational goals.

Fruita, Colorado

I am responsible for modernizing the organization's approach to marketing and communications.Through the development of an internal marketing team, I reduced our dependence on outside vendors, resulting in a sixty percent increase in project turnaround time and increased effectiveness of our campaigns. I also led the organization through a rebranding effort that brought all clinics and services under one brand, reducing confusion among referring facilities and consumers while breaking down silos within the organization.To remain competitive in the digital space, I moved the organization away from traditional advertising and towards digital marketing techniques such as pay-per-click, SEO, digital display, and social media advertising. I also revamped our website, turning every clinic and service into a landing page and increasing website organic traffic year over year by 400%.During the COVID-19 pandemic, I managed all communications for the organization, keeping the local public informed and building trust with the organization and community.Thanks to my efforts and my team, we were able to achieve significant results, including increasing organizational awareness from 48% recognition in the primary market to 78% recognition, growing primary care new patient demand from 80 new patient requests a month to well over 300 new patient requests a month, and increasing inpatient census annually. Additionally, we saw an 80% increase in clinic referrals and patient demand.

Grand Junction, Colorado

Developed and executed marketing plans for priority clinical/service areas, utilizing digital and social engagement, advertising, direct marketing, and service promotions to reach key patient/physician/community segments.Coordinated marketing planning activities by prioritizing stakeholders, services, and channels, and presenting plans to marketing director and key leadership, while working collaboratively with other departments to develop and prioritize initiatives.Analyzed market intelligence and health marketing trends to improve marketing strategy, tactics, and outcomes, and developed measurement tools to track results of marketing activity, making recommendations regarding the success or failure of plans and promotions.Managed ongoing marketing activities associated with access and information management, as well as service line and/or target marketing monthly meetings to review work in progress and identify new services or marketing opportunities.Directed, coordinated, and managed the work activities of marketing and communications specialists, while delineating content responsibilities/areas of focus among members of the care site team.Supervised and inspired the care site team to maximize productivity and meet KPIs, while conducting thorough performance evaluations and seeking to elevate the team through targeted training and development.Maintained the confidentiality of information coming into and being disseminated out of the department and respected the privacy of individual colleagues within the department, while recognizing red flags and taking necessary steps to achieve goals and keeping leadership informed of issues and seeking direction when appropriate.

Grand Junction, Colorado Area

Teaching Principles of media advertising and promotions, which considers research, analysis, strategy, advertising barriers, design, and perspective.

Grand Junction, Co

COBB & Associates is a communication firm in the State of Colorado.Clients included; manufacturing, retail, tourism, non-profit, medical and governmental agencies. • Development of budgets and communication timelines.• Monitoring of media and reporting on effectiveness of campaigns.• Written and verbal recommendations of media channels and message delivery.• The directing and writing of radio spots and public service announcements.• Creating well messaged print campaigns for publications.• Scripting and directing nationally award winning television and video productions.• Constantly developing print collateral pieces including, brochures, maps, investor sheets, and magazines.• Development of website design, website navigation, website functionality and website conversion techniques.• Creation of website Search Engine Optimization (SEO) strategy including keyword development, site plan submission, landing page strategy and programming direction.• Formation of Search Engine Marketing (SEM) strategy including budgeting, targeting of key partner website, and demographic targeting.• Creation of social marketing strategy• Design and management of email campaigns.• Directing and monitoring of all Customer Relations Management (CRM) efforts.• Maintaining relationships with local media news directors, reporters and support staff.• Writing strategic press plans with defined objectives and tactics.• Drafting press releases and disseminating them to the targeted media.• Coordinating familiarization tours of projects with the media.• Conducting on the scene emergency press coordination and response.• Providing on-camera and written interviews on behalf of clients with the press.• Training of clients in press relations, including messaging and interviewing.• Designing public information sessions and panel discussions.

Ba, Marketing/Managment

Bs, Animal Science