Versatile senior executive with deep experience in marketing, technology, software, services, and retail industries. Successfully led B2B and B2C marketing departments in both established and early- stage firms. Transformed and grew Ulta Beauty’s industry leading loyalty program, including a very successful branded credit card. Successfully led key transformational initiatives, including international expansion, the Ulta Beauty@Target partnership, and a multi-year business-led transformation which included implementation of SAP’s S/4 HANA enterprise resources planning software.Specialties: Extensive experience in successfully delivering large, complex projects, strategic planning, customer marketing, loyalty and CRM, customer service, product management, pricing, brand development, and business sales. Results driven, with an insistent customer focus. Adaptable and personable team member, and a strong communicator, with outstanding analytical, planning and organization skills.