Consulted with clients on a full-range of services, including store data analysis, household purchase behavior analysis, shopper segmentation, surveys, analytical modeling, new concept testing, and other custom projects.-Responsible for consulting both new and existing clients on data insights to help solve business issues and stimulate growth. -Owner of the client relationship and dedicated to managing expectations, finding value add services, and consulting strategic decision making utilizing primary and secondary research.-Manages internal teams with an emphasis on deadline management, accurate delivery, and client retention.-Attracted and managed new business opportunities utilizing a consultative sales approach grounded in meeting client needs and exceeding client expectations.

-Responsible for strategic planning and tactical execution of shopper marketing programs for a fortune 50 company. Worked in a client facing role to help determine client needs, opportunities to add value, and to manage client expectations. -Managed vendor relationships including budgeting, timeline and reporting. -Prepared marketing plans utilizing in-store, digital, PR, FSI, media and OOH marketing tactics based in both primary and secondary research. -Led cross-functional internal efforts with an emphasis on strategic problem solving and retailer buy in.

Coordinate and act as operational point person while ensuring positive work flow for national marketing campaigns executing in the Midwest and Northeast.Responsible for executing large scale programs representing leading CPG companies from the planning phase through post event results reporting.Maintain positive working relationships with other national marketing companies.Ensure precise execution of thousands of in store engagement opportunities every month.

Responsible for 98% execution of hundreds of in store engagement opportunities every week.Provide clear and concise communication to the field operations team to ensure quality execution of all events.Audit a series of reports tracking execution and ensure the validity of reported sales results.Maintain positive relationships with staffing organizations to supplement PromoWorks direct staffed demonstrators.

Act as the sole message to thousands of engagement specialists nationwide. Assist with the new employee on boarding process including application review and background check processing.Assist the Operations team with any necessary tasks.Pull and analyze pertinent reports on execution and efficiency.

Provided customer service resulting in an increase in business with customersResponsible for turn key management of accountsReturned highest current project margin on multiple accountsProvided New Employee Orientation and on boarding for new team members

Coordinated with editorial staff for exclusive online contentPrepared reports showing impact of stories on online trafficIncreased readership of DailyVidette.com consistently on month to month basisEnsured day to day quality of website

Managing a staff of ReportersRedesigning The Daily Vidette on a four person teamForming working relationships with outside agenciesEditing and reworking news stories for publicationRunning payroll time sheets for news editorial staff

Directed staff of 10-15 in day to day tasksCoordinated training of new employeesMaintained customer satisfaction