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A results-oriented leader that is metrics focused to maximize the return on marketing investment with 30 years of experience in all aspects of high volume demand generation. Known for diving in and focusing on the details to make sure that the larger team has looked at all of the critical facts to maximize the flow of leads and calls driven to the sales team and that the partnership with sales is a win-win to hit the overall bookings targets as a team. A soft spoken team builder that really cares about making sure every team member understands how their efforts directly tie into the success of the business.Demand Generation - Marketing Strategy - Management - Digital Marketing - Search Engine Marketing (SEM) - Landing Page Optimization - Lead Nurturing - Lead Scoring - Search Engine Optimization (SEO) - Sales Strategy - Digital Strategy - B2C & B2B Marketing
Demandgenerationexpert.Com
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Vp, Demand Generation And Demand Generation ConsultantDemandgenerationexpert.ComSan Carlos, Ca, Us
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Vp, Demand Generation/Demand Generation ConsultantDemandgenerationexpert.Com Jun 2015 - Present- Works with companies large and small (Cloudflare, Gigamon, Qualys, Contrast Security, Treasure Data, CallFire and others) to do Demand Generation Reviews to locate marketing investment improvements and mentor growing Digital Marketing teams- Helps growing marketing teams ramp their head count and investments to drive profitable ROI & predictable pipeline through integrated marketing campaigns
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Leader, Digital & Demand Generation MarketingSymantec Jun 2013 - Jan 2015San Jose, California, Us- Drove global digital demand for a 6B business through Direct Marketing, Customer Marketing & Search - Lead a team of 100+ amazing digital marketing and marketing operations/CRM professionals who consistently drove extremely profitable bookings that were tracked all the way through to customer life-time value (CLV)- Partnered with one of the most driven inside sales organizations to continually look for improvements to increase conversion through the entire demand generation funnel -
Senior Director, Global Demand Generation Marketing Programs, Web Site Security SolutionsSymantec Aug 2010 - Jun 2013San Jose, California, Us- Drove world-wide demand for a 400MM business unit through Direct Marketing, Customer Marketing & Search - Managed a team of 50+ exceptional direct marketing and marketing operations professionals who executed highly profitable campaigns that were carefully tracked to final return on investment (ROI) and life-time value (LTV)- Focused on building key relationships with our various sales teams to improve marketing programs and bookings
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Vice President, Demand Generation MarketingVerisign Feb 2007 - Aug 2010Reston, Virginia (Va), Us- Drove the strategy to continually optimize and grow the demand from 40,000 to 1.7MM web site customers- Grew a team of talented direct marketers and analysts to expand into new markets in EMEA and APJ -
Director, Demand Generation & Marketing OperationsVerisign Feb 1999 - Feb 2007Reston, Virginia (Va), Us- Grew lead volumes from 20,000 leads to over 1MM while continually optimizing marketing investments into the key marketing tactics that drove demand.- Was the executive sponsor to implement a 5MM Siebel Marketing investment to build a platform that would scale to meet increasing lead volumes and handle global expansion into multiple countries.- Focused on building strong relationships with the regional sales leaders to make sure their voices were heard.
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Group Manager, Direct Marketing ProgramsMcafee (Formerly Network General) Jun 1996 - Feb 1999San Jose, California, Us- Built a small team of direct marketing program managers that executed $4MM in profitable lead generation programs- Partnered with a small development team to enhance capture of product trials which became our most profitable lead source. Also, built in up sell and cross sell platform in the center of the renewal process that increased up sell by 5%. -
Manager, Marketing ServicesTab Aug 1988 - Jun 1996Mayville, Wi, Us- Developed a lead tracking and fulfillment system for network of distributors and direct sales offices - Managed a team of 5-12 sales development and quota carrying catalog sales representatives
Eric Morley Skills
Eric Morley Education Details
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California Polytechnic State University-San Luis ObispoMarketing Management -
Menlo School
Frequently Asked Questions about Eric Morley
What company does Eric Morley work for?
Eric Morley works for Demandgenerationexpert.com
What is Eric Morley's role at the current company?
Eric Morley's current role is VP, Demand Generation and Demand Generation Consultant.
What is Eric Morley's email address?
Eric Morley's email address is wo****@****ail.com
What is Eric Morley's direct phone number?
Eric Morley's direct phone number is +170475*****
What schools did Eric Morley attend?
Eric Morley attended California Polytechnic State University-San Luis Obispo, Menlo School.
What skills is Eric Morley known for?
Eric Morley has skills like Lead Generation, Strategy, Analytics, Direct Marketing, Demand Generation, Leadership, Marketing, Saas, Multi Channel Marketing, Sem, Strategic Partnerships, Product Marketing.
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