Director, Community Engagement
Revamp and modernize AppLovin's mobile game community strategy through collaboration with studio teams, marketing managers, content/media creators, and frontline community moderators. Establish and lead cross-functional team focused on developing and executing content strategy and player engagement plans. -- Implemented customized support plans for 25+ games, spanning hyper-casual (e.g., Wordle) to mid-core (e.g., Final Fantasy XV: War for Eos), driving customer re-engagement, retention, and improving player sentiment.-- Managed a content production team including writers, graphic designers, and video producers responsible for supporting player engagement plans with content for in-game, web, and social channels-- Introduced web-based storefronts and led e-commerce merchandising and strategy, driving $3MM+ in monthly revenue and improving in-app purchase margins for select games.