Revamp and modernize AppLovin's mobile game community strategy through collaboration with studio teams, marketing managers, content/media creators, and frontline community moderators. Establish and lead cross-functional team focused on developing and executing content strategy and player engagement plans. -- Implemented customized support plans for 25+ games, spanning hyper-casual (e.g., Wordle) to mid-core (e.g., Final Fantasy XV: War for Eos), driving customer re-engagement, retention, and improving player sentiment.-- Managed a content production team including writers, graphic designers, and video producers responsible for supporting player engagement plans with content for in-game, web, and social channels-- Introduced web-based storefronts and led e-commerce merchandising and strategy, driving $3MM+ in monthly revenue and improving in-app purchase margins for select games.

Led company's Digital Experience Management group, overseeing marketing operations and spearheading development of integrated marketing programs. Directed day-to-day operations and optimization on NETGEAR.com, including e-commerce storefront merchandising, PDP optimization, SEO, campaign-to-educational landing page UX, design, content development, information architecture, A/B testing, and website analytics and reporting.-- Acted as marketing product owner for NETGEAR.com, orchestrating cross-functional collaboration to seamlessly execute campaigns supporting critical product lines.-- Established and effectively managed in-house creative team, uniting graphic and video designers, copywriters, and web production personnel. Streamlined day-to-day operations and elevated overall optimization of creative elements across various platforms, including NETGEAR.com, social media, and offline events.-- Directed and managed review monitoring and support teams, fostering community engagement to generate valuable feedback for product decision-makers.

-- Responsible for oversight of NETGEAR's community engagement strategy and execution, including social media, community events/activations, support moderation, influencer marketing, and global review monitoring. -- Group manager for more than 25 Brand Experience Managers, Social Media Managers, Interactive Media Producers, Support Moderators, and Review Monitoring Specialists, responsible for supporting all NETGEAR brands and business units across a variety of internal and external platforms. -- Responsible for developing content marketing strategy and workflow, including management of asset production and cross-functional coordination for live-streaming, blogs & articles, interactive media, and storefront promotions.

-- Opened and operated a 40-seat restaurant and wine bar including the securing of funding, management of the renovation and build-out of a 1,200 square-foot restaurant space, and the development and positioning of a unique concept, brand, and menu offering.-- Managed day-to-day operations, including accounting/payroll, marketing, customer service, inventory management, quality control, and the oversight of a 15-person service team.-- Served as strategic consultant for third-party restaurants and cafes, advising on bookkeeping, point-of-sale implementation, menu and wine list development, and operational process enhancements.A result of my life-long passion for dining, The Wine Project was developed with the intent of creating sophisticated yet approachable experiences with food and wine. Building on my early work in the restaurant world and leveraging my expertise in customer service, work under The Wine Project banner includes both restaurant operations as well as general hospitality consulting.

Managed team of 30+ community developers, community managers, and designers dedicated to creating engagement programs for AAA brands in North America, including Assassin's Creed, Far Cry, and Rainbow Six. Guided production teams, advising on features and programs to enhance community experience and drive improved player engagement.-- Successfully partnered with marketing groups, achieving seamless integration of community development team members with studio teams.-- Pioneered development of innovative player engagement model, integrating content strategy, e-sports, user-generated content (UGC), and live-streaming with traditional social media and community management practices.-- Established content production group, driving development and sharing of internal best practices for game studios, enhancing collaboration and efficiency.

-- Led a team responsible for creating community engagement strategies that increased player retention, facilitated customer loyalty, and drove incremental revenue for Ubisoft’s portfolio of free-to-play, MMO, mobile, and social games.-- Developed processes to share player feedback and competitive best practices with development teams in ways that improved viral/social mechanics and created stickier games.-- Created multiple online products, destinations, landing pages, and other online experiences to support and complement the games the PXM team supported and extend the amount of time players were engaged with those brands.

Defined product vision and roadmap for website, ensuring alignment with strategic objectives. Generated feature ideas through ideation, design, and requirements gathering processes. Conducted usability testing to validate design decisions and improve user engagement. Resolved blockers throughout organization to ensure timely project delivery. Coordinated with stakeholders within BioWare, EA, and Lucasarts to gather input and ensure alignment with company goals.-- Successfully integrated internal BioWare and EA platform services into website, resulting in enhanced functionality and improved user experience.-- Implemented effective internal communication strategies, resulting in improved cross-functional alignment and collaboration among team members.-- Led and mentored team of 10 graphic artists, UX designers, front-end developers, and software engineers, resulting in increased productivity and cohesion within team.-- Served as both product owner and scrum master for website and community features requiring game integration, ensuring efficient delivery of high-quality features and enhancements.-- Generated user stories and managed sprint planning, leading to continuous improvement cycle that resulted in more responsive and user-centric product.

-- Product Manager for all “EA Nation” branded web destinations, game extensions, and community websites supporting EA’s top brands including Madden, FIFA, and Battlefield. Pioneered best-in-breed community web experiences with features like leaderboards, player profiles and statistics, and online leagues and tournaments.-- Responsible for partnering with studio development teams to drive the vision for and implementation of cutting-edge connected console features designed to extend player engagement and enhance the online gameplay experience.-- Responsible for the development of the strategy and design for profile.ea.com, an early attempt to overhaul EA’s various account services under one roof. Since overtaken by Origin, profile.ea.com was the first solution that envisioned a single EA account that had links to other external accounts from partners or acquired properties.

-- Primary designer and content strategist for mechanisms to help syndicate CNET content to 3rd party partners such as Yahoo, MSN, and AOL.-- Managed a team of graphic designers and producers responsible for maintaining co-branded/white-label CNET destinations and services. -- Produced website assets and maintained HTML/JavaScript/CSS for Mediadome.com, apartnership between CNET and Intel designed to highlight media properties with multimedia.