Eric Mutuku

Eric Mutuku Email and Phone Number

Regional Sales Supervisor @ Bowip Agencies Limited
Eric Mutuku's Location
Mombasa, Mombasa County, Kenya, Kenya
About Eric Mutuku

Experienced Field sales person with over 8 years experience of working in the telecommunications industry. FMCG, Retail, Sales Operations, Customer Relationship Management (CRM), and Sales Management.

Eric Mutuku's Current Company Details
Bowip Agencies Limited

Bowip Agencies Limited

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Regional Sales Supervisor
Eric Mutuku Work Experience Details
  • Bowip Agencies Limited
    Regional Sales Manager- Coast Region
    Bowip Agencies Limited Apr 2024 - Present
    Mombasa County, Kenya
    To formulate and manage the implementation of marketing plans for Kenafric Industries under Bowip Agencies within the coast region. Achievement of billed revenue targets for the region. Well documented tactical plans to grow sales within the region. All Sales teams, Partners/Dealers achieve their set targets as well as set standards targets. Action plans for any non-achievers. Developed and well documented performance measurement criteria for sales team/ Dealers and execution of the same. Daily, weekly and monthly performance reviews for all sales team and clear action plans to bridge any noted shortfalls. Well documented training plans for the sales team. Ensure internal collaboration, team work development and implementation of key management and sales routines. To manage, prospect and sell toall customers within the region. To effectively manage the existing /new accounts through improved customer experience by managing end to end process and ensure compliance to SLA’s. To respond to all customer related issues so as to provide consistent quality of service and get excellent customer rating/NPS. To conduct performance appraisal, motivate and train Sales team within the region. To develop and implement a sales incentive plan for the sales team. To prepare reports e.g. Sales, Pipeline, Progress and Visibility reports, Business decision making process and planning etc
  • Mzuri Sweets Ltd
    Sales Representative -Mombasa
    Mzuri Sweets Ltd Dec 2021 - Feb 2023
    Mombasa County, Kenya
    • Handle the distributors and wholesale channel as per required by the company policy • Meet monthly and daily targets as per volumes and values set• Ensure all outlets are well stocked with range products • Ensuring that all MSL products are well displayed on shelves and on strategic positions as per the company requirements • Constantly checking on expiration dates and damages as per required health standards • Ensure that the route plan set is adhered to from start of day to close of day and a total of 30 outlets visit per day • Effectively train ,recruit and monitor new outlets within allocated region• Maintain discipline and high levels of integrity with issued company property ( company car and customers money paid for stocks)• Maintain outstanding customer relationship • Monitor competitor activity and submit detailed information in regards to competition and proposals on how to beat competition. • Daily reconciliation on stocks issued and uplifting of stocks for the next day.
  • Kapari Kenya Limited
    Team Lead - Trade Developers
    Kapari Kenya Limited Jan 2021 - Jul 2021
    Nairobi, Kenya
    • Lead a High performing sales team: each team members visit 20 productive outlets per day as per journey plan, maintains coverage of 120 outlets per route, has a quality of conversation with wines and spirits bars and clubs, enhances the visibility and presentation of the outlet, and realizes growth in assortment variety. • Minimum of 4 documented coaching sessions per week.• Acquisition of new profitable customers and retention of existing customers in line with the set targets.• Consistent growth in product diversification and gross profit per customer to achieve and maintain set targets.• Customer satisfaction scores (net promoter score, customer satisfaction index, SLA adherence) maintained at approved levels.• Ensure stock availability both in warehouse and in all Stockists • Reporting and insight generation.• Maintaining outstanding customer relationships with customers and top notch integrity among team members. • Rewarding best performing team members and motivating non preforming members • Maintaining team unity and cohesion.
  • Vivo Smartphone Company Kenya Ltd
    Regional Sales Representative
    Vivo Smartphone Company Kenya Ltd Jun 2019 - Sep 2020
    • Manage direct and indirect sales processes.• Coach, train and mentor sales associates to deliver outstanding personal performance as well as territory management and selling techniques.• • Successfully manage all Distributors or Dealers in coast region• Identifying new opportunities for business expansion.• Achieve set monthly and quarterly set targets.• Acquiring new talent and recruiting new Distributors.• Sending timely reports to the business.• Monitor competition and its trends.• Develop and nature excellent relationships with key accounts.
  • Monwalk Investment
    Territory Sales Representative
    Monwalk Investment Jun 2018 - Feb 2019
    Mombasa County, Kenya
    • Sales Account management: Expertise in initiating and maintaining highly satisfactory, responsive working relationships with clients at all phases within the client lifecycle, ensuring that sales and marketing strategies are set and executed through delivery of set volumes and revenue targets for the area.• Team leadership: Proficient in leading and managing a team of distributors and stockists by setting individual targets and ensuring that targets are met.• Promotional Activity: Expertise in managing the successful implementation and execution of the promotions according to the plan this include, rolling out communication items, advertisements, working with agencies in events management and printing sales and marketing collateral.• Forecasting and Market research: Successfully Identified key competitor activity and strategy such as new product launches, activations and promotions in the area and proposed ideas and opportunities that could be available to challenge the competitors’ activities with consideration to the financial implications.• Reporting: Skilled in managing reporting systems and ensuring that reporting is in alignment with corporate reporting standards for example I provided reports that touched on sales reports, work plans and annual area sales reports.• Relationship management: proven ability to cultivate, strengthen and maintain professional relations with distributor, stockists and direct consumers.• Distributors and supplier management: experienced in inventory management, recommending the appointment of stockists, distributors in managing stock and supply chain to the areas.• Finance and Budget: Experienced in providing data required for sales budgetary planning, allocating costs and managing resources.• Personal attributes: Exceptional communicator with a strong negotiating sales style and a keen attention to client needs,passion to sell assigned products and stay abreast of competition.
  • Nokia
    Regional Sales Representative Coast Region
    Nokia May 2017 - Jun 2018
    Coast Region
    Visibility : Ensuring that all retail stores have all the current POSMs ( point of sale materials) that is from posters brochures and flyers to dummies of the latest devises and are well positioned in the display.Sales and stocks availability : Making sure all the retail stores are well stocked with all the available stocks in the market and giving all the necessary support to make sure that Nokia devices are the best selling and this includes promotions and activations and giving giveaways.Training and production knowledge : Ensuring all retailers, shop managers, retail sales persons are well trained and equipped with the right key selling points for the devices and also doing refresher course training on the same.Good customer relationship: Ensuring that all retailers, distributors and wholesalers are well taken care of in that there are no complains or conflicts.Market feedback: Submitting the current useful market feedback and competitors activities that could affect the Nokia brand sales performance.Reports : submitting up to date reports and market feedback on weekly and monthly basis.Team leadership: Ensuring that the shop promoter and brand ambassadors perform professionally and as per their key performance indicators without favoring anyone and also maintaining unity and cohesion between team members.Weekly and monthly meetings: Holding of weekly and monthly meetings to discuss about the current sales status and matters arising.
  • Safaricom Plc
    Sales Executive
    Safaricom Plc May 2015 - Apr 2017
    Coast Region
    • Achieve set revenue targets for the territory through selling all Enterprise solutions; • Ensure enough sales pipelines to achieve the revenue targets; Development of plans to achieve set billed revenue targets; •Identification and profiling of all the businesses in the territory. Maintaining an up to date database of all businesses and profile; • Development and implementation of a route plan which covers the territory; • Identification of the market opportunities and submit reports on how they can be addressed; • Build long lasting business relations/partnership with customers and partners within the territory; • Maintain 100% accuracy on reporting on market intelligence and customers feedback; • Timely submission of territory reports and maintain up to date profile of accounts within the territory and competitor intelligence; • Working with Speed simplicity and trust
  • Transsion Tecno Electronics (Pvt) Ltd
    Sales Executive
    Transsion Tecno Electronics (Pvt) Ltd Nov 2014 - Apr 2015
    Safaricom Limited Rex House Mombasa Kenya
  • Microsoft Mobile
    Brand Ambassador
    Microsoft Mobile Oct 2012 - Nov 2014
    Safaricom Limited Rex House Mombasa Kenya
    •Strategic Consulting, including business plan & sales strategy development

Frequently Asked Questions about Eric Mutuku

What company does Eric Mutuku work for?

Eric Mutuku works for Bowip Agencies Limited

What is Eric Mutuku's role at the current company?

Eric Mutuku's current role is Regional Sales Supervisor.

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