Eric N. Martinez Email & Phone Number

Albuquerque, Nm, Us

Albuquerque, New Mexico, United States

Albuquerque, New Mexico, United States

Albuquerque, New Mexico Area

Direct marketing activities for Il Vicino Wood Oven Pizza restaurant chain, create new graphics standards, website and social media profiles, increasing online engagement by 498%. Led development of online meal ordering, increasing overall sales by 10%. Engage in customer outreach, increasing daily review interactions across three states. Supervise and train social media partners across seven restaurant locations in three states. Lead marketing of Canteen Brewhouse brewery, increasing online engagement by 287%. Lead marketing for retail sales across 70 outlets.

Albuquerque, Nm

Directed creative output for healthcare quality improvement organization, increasing visibility for programs spanning more than 20 states. Led communications and marketing team through merger of two nationally recognized organizations, directing rebrand and development of new visual ID, graphics standards, collateral materials and training of merged staff to ensure compliance with branding, HIPAA standards, 508 compliance and additional contract regulations. Served as communications liaison between leadership and staff across national offices.

Albuquerque, Nm

Directed marketing and communications plans for healthcare quality improvement organization programs, leading to patient safety cost savings of $13.9 million. Led marketing outreach across 24 hospitals and 12 states for nationally recognized program focused on improving health for American Indians and Alaska Natives. Oversaw marketing of Nevada health information exchange to modernize and align the brand with current technologies, leading to $1.2 million in new funding, and increased visibility and sales.

Albuquerque, Nm

Led communications outreach program helping 235 nursing home facilities achieve scores at, or better than, the national benchmark for nursing home quality. Developed new branding and standards, increasing visibility of improvement programs and modernizing to bolster reputation of organization. Developed and led communications outreach plans for multi-state programs leading to reduced antipsychotic use by 5,206 nursing home residents, reduced healthcare-acquired infections in hospitals and meeting recruitment goals for collaborators.

Albuquerque, Nm

Developed flagship water conservation campaign leading to utility authority meeting reduction goal for seven years and experiencing one of the largest water-use reductions in a single year, reaching state goals three years early. Developed branding and messaging for newspaper campaign increasing sales of online subscriptions and converting readership to cost-saving technologies. Created campaign that led to $85,000 in rebates for purchases of water-saving appliances citywide, with savings of more than 14 million gallons of water. Managed advertising and informational program resulting in 98.5 percent voter compliance and earning $35,644 of earned media statewide, reaching an estimated audience of 2.2 million.

Albuquerque, Nm

Supervised bilingual teams and managed simultaneous projects in multiple countries throughout Latin America and United States, ensuring compliance with policies, procedures, regulations and statutes in politically sensitive regions. Provided training to increase use of time-saving and cost-efficient technologies. Managed and negotiated budgets to maximize efficiency for donor-funded projects. Researched, wrote and produced donor outreach materials leading to funding of additional projects.

Albuquerque, Nm

Directed marketing and communications activities for New Mexico and southern Arizona, achieving extensive media coverage for Heart Walk, Go Red for Women, CPR Anytime and Heart Ball campaigns, and garnering increased funding. Wrote speeches and trained spokespersons for fundraising events and media interviews. Supervised volunteer teams and ambassadors. Created displays, brochures, advertising and marketing materials, ensuring compliance with national brand standards.

Ba, Communication

Education record