Sales Consultant for independent jewelry stores in the NJ market

•Re-launched new specialty cut diamond into the market and added 30 new doors in first five months.•Developed and worked with both independent jewelers and chain stores to expand proper collection based on needs and market conditions.•Redesigned all marketing materials, training materials, displays, branding and redeveloped pricing categories for easy acquisition.•Traveled extensively to call on accounts, merchandise and train sales staff on features and benefits of the line to… Show more •Re-launched new specialty cut diamond into the market and added 30 new doors in first five months.•Developed and worked with both independent jewelers and chain stores to expand proper collection based on needs and market conditions.•Redesigned all marketing materials, training materials, displays, branding and redeveloped pricing categories for easy acquisition.•Traveled extensively to call on accounts, merchandise and train sales staff on features and benefits of the line to insure a quick turn at the store lavel.•Designed and built new “Seduction” jewelry line to hold specialty cut diamond, which focuses on key price points to compete with majors and take market share. Show less

•Hired and developed sales team, which tripled independent store distribution in only seven months.•Revamped all costing steps, re-pricing of existing inventory and implemented bill of materials format.•Restructured production procedures and optimized procedures and work flow departmentally.•Added $500,000 in new account sales by cold calling independent retailers.

•Managed relationships, directed production and executed designs for our branded contract business, which included Tiffany, Hearts on Fire and David Yurman. Total sales for this division reached $5.5 million - the most profitable division.•Developed and trained our internal sales team to effectively handle customer calls and build relationships. I developed guidelines and standards for taking orders and this team is now responsible for writing 60% of our total annual sales.•Introduced… Show more •Managed relationships, directed production and executed designs for our branded contract business, which included Tiffany, Hearts on Fire and David Yurman. Total sales for this division reached $5.5 million - the most profitable division.•Developed and trained our internal sales team to effectively handle customer calls and build relationships. I developed guidelines and standards for taking orders and this team is now responsible for writing 60% of our total annual sales.•Introduced a SWOT analysis to target growth opportunities and avoid pitfalls. This established a platform that increased overall corporate sales from $9.5 million to $23 million.•Implemented “bill of materials” format to track costing. Once in place, this process targeted inefficiencies, reduced costs and grew our corporate margin by 8.5%.•Participated in divestiture of Martin Flyer Inc. to an international diamond holding company. In this new corporate structure, I traveled to Hong Kong and China to establish production and superior quality control guidelines. Show less

•Promoted to manage Bloomingdales. Responsible for maximizing RLH image, building brand identity, store planning, overseeing merchandising, marketing and advertising standards while exceeding monthly sales goals.•Developed a marketing and advertising strategy to successfully re-launch Belk and Bon-Ton department stores. Those two accounts generated an additional $1.8 million in wholesale billings and increased RLH distribution through the southeast.•Negotiated royalty agreements with… Show more •Promoted to manage Bloomingdales. Responsible for maximizing RLH image, building brand identity, store planning, overseeing merchandising, marketing and advertising standards while exceeding monthly sales goals.•Developed a marketing and advertising strategy to successfully re-launch Belk and Bon-Ton department stores. Those two accounts generated an additional $1.8 million in wholesale billings and increased RLH distribution through the southeast.•Negotiated royalty agreements with various licensees that resulted in an increase of royalty sales by 23%. This growth contributed to RLH exceeding their annual budget.•Controlled distribution and sales of off-price merchandise totaling $85 million annually or 35% of total RLH business. Show less

•Established relationships with retailers through sales presentations, developing competitive pricing structures and informing them of trends in the market. This resulted in increased sales of 23% over the previous years actual and a promotion in only six months.•Launched and distributed E & J Gallo’s full line of ‘single vineyard’ wines into the Washington, D.C. market. Achieved 100% distribution in key accounts.•Successfully introduced new Hornsby’s Cider to market. Placed first in… Show more •Established relationships with retailers through sales presentations, developing competitive pricing structures and informing them of trends in the market. This resulted in increased sales of 23% over the previous years actual and a promotion in only six months.•Launched and distributed E & J Gallo’s full line of ‘single vineyard’ wines into the Washington, D.C. market. Achieved 100% distribution in key accounts.•Successfully introduced new Hornsby’s Cider to market. Placed first in sales contest by achieving 95% distribution in only three months.•Managed 50 established accounts while adding 17 new accounts through a distribution drive. These new accounts increased overall sales by 15%.•Turned around problematic accounts by developing client and customer relationships. Through regular meetings with clients, developed a sales strategy that led to a significant increase in sales. Show less