Eric Nilsson Email & Phone Number

Stockholm County, Sweden

Oslo, No

As Commercial Director Snacks I am leading the full category development across our markets (Nordics & Baltics), through establishing and running our long-term category strategy. The role has the full category PnL responsibility, owning all main topline, brand, commercial and portfolio initiatives as well as structural development across markets, reporting to the Group Chief Commercial Officer. Snacks is the largest of the Group’s three categories (incl Confectionary and Biscuits), representing approx. 50% of the business, with net sales >4,2 B SEK, with strong nbr 1 and 2 positions through leading brands such as OLW (SE), KIMs (DK, NO) Taffel (FI) and more.

Sverige, Se

As the Marketing and Innovation Director I have led the marketing, trade, innovation and product development organization, reporting to the CEO as part of the management team. The department of 25+ people is responsible for all consumer & trade marketing as well as all portfolio and innovation initiatives across all brands and budgets. Key brands include OLW, Göteborgs kex, Ballerina and BUBS.Key achievements include organizational restructuring to improve processes, complete brand turnaround on strategic brand platforms, positions and communication for all key brands, significant increased growth from innovation, strong sales growth +8,4% (cagr) and positive markets share development. In addition I am in a leading position developing and executing the company’s overall long-term strategic agenda, including M&A and integration. For an example, bringing newly acquired BUBS Godis into Orkla, and establishing a strong growth agenda for the total confectionary business.

Atlanta, Ga, Us

As the Marketing Director I lead the marketing department of eight people, being responsible for all marketing initiatives across all brands and budgets for Sweden. The role is central to the Swedish team as it combines the marketing leadership with people leadership for the majority of the Swedish organization as well as business leadership through the Swedish and Northern Europe management teams. Being part of the Coca-Cola System, the position requires lots of national, and international coordination, especially with the local bottler and within the Western Europe business unit.

Atlanta, Ga, Us

As Marketing Manager for the Coca-Cola brands I was given the opportunity to develop and activate the world’s strongest brand in Sweden. The responsibility involves marketing strategy development, implementation and activation with high levels of cross-European coordination. As the Coke brands are top priority within the organization the position is given highest possible attention and resources, and consequently requires practicing high degrees of leadership and management across all levels and functions within the Coca-Cola system. Highlights include shaping and implementing the highly successful ‘Share a Coke’ campaign (twice), the 100 years celebration of the Coca-Cola bottle – designed by Swede Alexander Samuelsson, as well as the idea development and implementation of the FIFA World Cup Trophy Tour visit north of the Arctic Circle: http://www.youtube.com/watch?v=W0X6TTk72Eo

Stockholm, Se

I was recruited to Electrolux to join the Consumer Innovation Program, being responsible for driving and developing the innovation-process and agenda on a global level at Electrolux. The objective was to benefit from consumer insights to improve innovation within as well as beyond existing products and functionality to exploit future business opportunities.

København V, Hovedstaden, Dk

As Head of Marketing Innovation I was responsible for all new product launches and product change projects, leading the Innovation department of five people. As innovation is constantly recognized as of highest strategic value for Carlsberg Sweden, as well as for Carlsberg Group, it puts high attention on the position. The most important responsibility is development of long-term Innovation plans through the use of consumer insights, brand strategies and portfolio management across categories (beer, soft-drinks, water and other beverages).I was part of the Marketing department’s steering group, reporting to the Marketing Director. The position involves tight cooperation with Carlsberg Group, and requires high cross-functional understanding and collaboration with all functions within Carlsberg; Marketing, Sales, R&D and Supply Chain. Most importantly, the position also involves leading and motivating the team of four highly dedicated project managers, which has further developed my leadership skills.During 2009 I was accepted to the Carlsberg International Talent Program as one of 20 top talents and future leaders of the Carlsberg Group.Key new product launches and awards include; launch of Carlsberg Premium PET (2009), Festis new generation (2011) and Ramlösa Premium PET (2011), which received the following design-awards:• Diamond Pentaward 2011 at the Pentawards in New York www.pentawards.org http://www.pentawards.org/winners/?p=7030 • Red dot award www.red-dot.org http://red-dot.de/cd/online-exhibition/work?code=05-1411&y=2011&c=137&a=0

København V, Hovedstaden, Dk

As Marketing Manager I was responsible for the Soft Drink's team and portfolio, including brands such as Pepsi, Festis and Apotekarnes. Activities included strategy and portfolio development, being the key contact in the PepsiCo cooperation as well as leading the repositioning of the Festis brand.

København V, Hovedstaden, Dk

An exciting and ever-changing position as an internal consultant responsible for a wide range of cross-functional projects within Carlsberg Sweden, reporting to the Business Development director. I had the privilege to work with large, complex and exciting projects – all of strategic value, demanding close cooperation with our top management and CEO.The projects involved Carlsberg’s future participation of the Swedish returnable glass bottle-system, acting as Local Simplification Manager, developing and implementing the company’s balanced scorecard system to follow-up the newly introduced Vision 100/15.

Greater Chicago Area, Il, Us

When Marabou Premium was launched in 2002 it kicked off a tremendous growth for the dark chocolate market. Giving the segment’s growth, the responsibility for Marabou Premium was considered a high-profile and challenging role. My responsibilities covered development and implementation of brand strategies, portfolio development, new product launches and brand-building activities such as development of image-communication and campaigns.

Greater Chicago Area, Il, Us

As Brand Manager for Marabou’s countline-portfolio (Daim, Japp, DubbelNougat etc) I expanded my experience to cover the consumer-industry and FMCG. The role included strategy development and implementation for Marabou’s countline-portfolio, including several product-launches, brand-building activities and larger productivity projects. For example I was responsible for launching belVita, Marabou X and Daim ltd ed Dark & White, developing the TV copy for Marabou X and relocating the countline portfolio production to the Baltics.

Austin, Texas, Us

During 2004 the change concept Six Sigma was implemented within FNS, and I was selected as one of six Project Managers, Six Sigma BlackBelts. The position initially included extensive Project Management training, conducted in parallel with leading of Change projects within the organization. A developing position where my abilities of leading projects, motivating col-leagues, achieving changes and realizing improvements really was tested.

Austin, Texas, Us

Project manager in the Strategic Business Development team, being responsible for strategic market analysis, and involved in international acquisition- and expansion-projects. In addition I led several projects within Global Marketing & Communications, upholding the link between these organizations. I enjoyed great trust from our CEO, acting as an apprentice/prospect, participating in several projects with the top management teams of FNS and Flextronics Int’l.

Master In Marketing And International Business, Program For Business Administration And Economics

Exchange Program With Linköpings University, International Business