As the general manager for the banner and affiliated retailers, I oversee all of the business aspects in running Flordeco, a banner specializing in floor coverings and interior design, created in 2008 by independent merchants seeking personalized services and active leadership. Valuing teamwork, commitment, and professionalism, Flordeco now has over 75 stores across Quebec and New Brunswick and aims to lead in Eastern Canada. This network provides strategic planning, quality products at competitive prices, a certified retailers network, and turnkey services. Our network of independent retailers offer consulting, design, and installation to support small to large construction or renovation projects.

As a Director of Sales Eastern Canada at Benjamin Moore & Co. for over 6 years, I have a proven track record of delivering profitable sales growth and customer satisfaction through the retailer and professional end users channels. I am passionate about the independent retailers and the impact I can have on individual and collective growth.I lead and empower a diverse and talented team of sales and marketing professionals, fostering a culture of collaboration, communication, and operational excellence. I also manage resources and budgets effectively, ensuring alignment with the company's values and strategic goals. Additionally, I leverage my skills in customer engagement, team leadership, and customer satisfaction to create strategic alliances, develop human capital, and optimize operational effectiveness.

Provide quality leadership and direction while upholding Benjamin Moore values and fostering operational excellence. Drive collaboration, teamwork, cooperation and communication among all roles within the market, motivating and empowering the team to deliver results through constructive problem solving, facilitating creative improvements and inspiring others. Monitor and manage allocated resources and budgets in a profit conscious manner with responsiveness to the need for economies and cost controls. Ensure best practices and effective solutions are implemented to deliver profitable sales growth through the retailer channel and professional end users.

Interface with Regional and Key accounts while driving strategic programs and go to market strategies that maximize return to EMA. Work with accounting/finance and Corporate Headquarters to execute selling strategies that drive incremental business, while maintaining profitability levels and volume. Coordinate and manage all activities relating to the sales force. Coach and mentor a team of sales professionals that include District Sales Managers, Key account managers and trainers.

Developed and deployed sales and marketing strategies to support selling to regional and key accounts while maintaining corporate strategies and profitability. Worked with sales, training and marketing teams in the achievement of Corporate G&O's. Drove LG Sales above target while managing P&L for assigned region. Implemented and used forecasting tools with key accounts in order to minimize gaps and ensured supply chain accuracies with increased inventory turns. Drove increases of in-store shares and share of voice with all key accounts in key profit generating categories. Participated in the implementation and development of multi-year/multi-channel Business plan in order to increase volume and shares in assigned territory. Coached and mentored other regional sales managers and trainers.

BOSE CORPORATION 1994 – 2009-Channel Manager /Specialty accounts Can. 2006- 2009-Regional Sales/Account Manager – Eastern Can. 2002 - 2006-Area Sales/Service Manager Canada 1999 – 2002-Senior Market Representative Eastern Can. 1996 – 1999-Market Representative Quebec 1995 – 1996-North American Sales Account Representative 1994 – 1995-Retail Management (1990 – 1994)Served in various sales/management positions with premier retailers ( GAP/Walt Disney Corp.) throughout the Montreal and Greater Toronto area. Consistently exceeded revenue targets and responsibilities associate with the various roles I served.