Creative leader with a track record of delivering best in class product lines that deliver sustainable, profitable growth. Passionate brand and product architect. Global thinker, innovator, strategist, and team builder. 25+ years experience working in footwear, fashion and streetwear related brands with deep knowledge of both the US & European markets. Senior Director with a strong understanding of product design & creation, marketing, merchandising, sales strategy, range building with multiple distribution channels and consumer profiling. From being part of a group that created one of the first 'street wear' retail communities to working on high end boutiques lines to creating global visions for niche categories as well as working on highly commercial consumer led ranges and back again. I have and continue to work on all aspects of lifestyle fashion.