Eric Odom Email & Phone Number

Anaheim, Ca, Us

Buena Park, California, United States

• Plans and manages tactical consumer events, working with internal/external departments and vendors to effectively and efficiently execute these programs. Responsible for end-to end program strategy, relationship management with vendors/stakeholders, and event day operational oversight• Manages the execution of all paid media added-value promotional support from media partners, both for in-park activations/promotions and on-air contesting/promotions to support annual marketing goals and programs• Manages execution of all Retail, QSR and other co-marketing partnership programs to drive awareness and direct ticket sales in store, online or via coupon distribution & redemptions• Researches and recommends local sponsorship and partnership opportunities, along with managing marketing activation and execution of all partnership elements• Oversees development and maintenance of marketing and brand assets, along with the development of creative briefs to support all key business initiatives in partnership with advertising agencies• Contributes to strategy, creative development, and messaging for park marketing initiatives (traditional media, OOH, collateral, in-park TV network, marquee & front gate billboards, mobile messaging, etc.) to ensure brand and messaging consistency across channels• Serves as liaison to Corporate Strategic Alliances team to oversee planning and execution of sponsorship activations

Buena Park, Ca

• Led the creation and management of strategic segment marketing strategies focused on youth and family audiences. Achieved this through promotions and programs with influential retail and radio partners including concept development, pitching, negotiation, and execution• Coordinated large scale events including radio broadcasts, private parties, photo shoots, and experiential marketing activations• Responsible for significant park attendance and revenue quantities, as well as managing assigned expense budget• Contributed to brand strategy with market research, competitive analysis, and consumer insights• Assisted with development of marketing strategies and tactic ideation consistent with brand strategy for each campaign

Buena Park, Ca

• Created consumer-facing copy including press releases, web pages, and social media content• Managed and coordinated large-scale special events including press conferences, live television remotes, MasterChef, Travel Channel, etc.• Acted as liaison to media and represented the company in partnerships with press, clients, and other key stakeholders• Reviewed and interpreted quantitative research to support critical future business decisions• Assisted in the creation and implementation of integrated communication planning for each major campaign• Assisted with development of marketing strategy and tactic ideation for new interactive attraction opening in 2015• Conceptualized and executed both in-house and third party photo and video shoots

Irvine, Ca

• Assisted with the creation of print and digital marketing materials including the city magazine, web pages, and e-newsletter• Updated city and community calendars, program registration data, and online Public Park Inventory• Compiled and interpreted survey data from City of Irvine Global Village Festival to inform key decisions for future events• Modified and optimized web pages to ensure inclusion of relevant and timely event and location information