Designed and maintained identity and communications refresh for CopperPoint Insurance, McGraw Wildlife, StepStone, Theatre Development Fund, Horizon Aircraft, and Texas Health / Aetna. Directed creative teams, vendors, and developers before, throughout, and beyond the pandemic.

Skilhaven is a brand design consultancy, talent network, and client whisperer to companies, agencies, and dot orgs. Developed and implemented worldwide brand identity programs, campaigns, digital strategies, and internal capabilities through long and short-term agency and client engagements. For DAPPERSMITH: From 2019-present day, spearheaded radical rebranding of joint venture Texas Health / Aetna, the workers comp insurers Copperpoint and the McGraw Wildlife Foundation.For FITCH: From late 2016 through early 2017, assisted in Columbus and New York as consulting Creative Director leading their 2D/Visual Language team to bring authentic brand systems, identity, and guidelines capability to the retail and hospitality space. Clients included Hilton Worldwide, Hilton Hotels & Resorts, and Dell Inc. For GIGANTE VAZ PARTNERS: from June 2013 through 2016, directed and mentored the 25 year-old B2B ad agency through the birth of an award-winning branding practice. Conceived, authored and executed complete cross-channel identity system, guidelines, and continuous implementation for the $1B graphic imaging pioneers, EFI.For FCB: Over a 2 year span, directed teams, lead workshops, pitched new business, and executed intensive design strategies as a Senior Consulting Director within the branding department of FCB New York. High profile clients included Busch Gardens, Pfizer, Boehringer Ingelheim, Eli Lilly and Company. For OTHER CLIENTS: Developed brand identities and/or design solutions for Monigle, The Food Show, Miami Theater Center, Chubb, Borough Fare food vendor project, American Express Cards, NYC and Company, Museum of Arts and Design, New Museum of Contemporary Art, WNYC Greene Space.

Led the identity design capability for the US office of the UK-born brand transformation agency. Worked closely with founders to introduce and develop skillset in current and incoming staff. In very short order we accomplished:- Transform Award-winning global identity program and rollout for Baker Tilly global tax advisors- a complete brand refresh for the agency- Transform Award-winning strategy, identity, logo, visual language and launch for Watermark, the education assessment product www.watermarkinsights.com- brand refresh work for EY, Amyris, Professional Fighters League

Nearly 7 years (2 engagements) revitalizing the portfolio of this young — and later venerable — brand strategy and design agency. Shepherded a variety of hospitality, consumer, healthcare and financial industry design programs over as design consultant and later Creative Director for the company. In 2019 and 2020 co-developed and executed the look and attitude for “The State of Innovation”, an international ad and social campaign to attract businesses to New Jersey. In 2019 created statewide identity and signage system for Rutgers Health hospital network.Designed, directed and managed roll-out of Oterra Hotels (India) and Florida BLUE Store destination brands.Marshalled nearly five years of design and messaging for internal and sponsored engagement projects for the french banking giant, BNP Paribas.Created digital motion graphics, web and event visuals for the Nielsen Companies, BNP Paribas, Choose New Jersey, Million Trees NYC.

Presided over the in-house design department of one of America’s most revered performing arts destinations. Acted in the dual role of both manager and agitator of the organization’s often-cited brand identity. - Built, oversaw and nurtured core-department and numerous freelance resources to fulfill all digital, environmental and print communications over nine seasons. - Reinvigorated the look of the center’s 20 year-old Next Wave Festival contributing to the most successful season in the organization’s history. - Garnered awards and book mentions for design of Next Wave Festival materials. - Worked closely with outside consultants in the conception and approval of website redesign, building signage and most major interior and exterior renovation projects.

Led identity strategy, brainstorming and design for three unique clients: a national service brand from Amtrak; a comprehensive retail brand strategy for Così Sandwich restaurants; and imagery platforms for the Ekco and Baker’s Secret retail houseware brands.

Directed teams in the realization of client strategy, identity and brand experience. Designed and directed logotype identity solutions for a wide variety of internet, industrial, hospitality and media industry leaders such as The New York Times Company, DuPont, Affinia Suite Hotels and Pactiv Corperation. Assisted Executive Creative Director in the hiring of Corporate Identity department. Produced, directed and co-edited brand video for world’s second largest PC manufacturer at the time, Compaq, while authoring photographic, layout and style guidelines for company’s entire e-business initiative.

Administered the writing, design and implementation of long-term strategic and promotional design programs. Worked closely with clients, creative directors, writers, photographers, illustrators and junior staff in the culmination of what the agency pioneered as “Brand Voice”, an all-encompassing expression of client personality through language, image and behavior. Led program to update identity and branch signage of second largest retail bank in Canada, Scotiabank. Designed all outdoor media for Apple Inc.’s MacWorld event in San Francisco. Assisted Creative and Design Directors in the design of marks, advertising campaigns and a variety of print collateral and presentations as needs arose.