Eric Olson Email & Phone Number

California, United States

San Jose, Ca, Us

-Revenue Recognition $500M-4 Direct Reports; Global Team of 14 FTE-Strategy Deployment-Continuous Process Improvement -Management of Sales, Marketing and Service operations processes to support revenue growth.-GTM strategy, CRM maintenance, Quoting, Commission, Reporting & Insights, Sales training etc.

San Jose, Ca, Us

Responsible for $300M in revenue recognition while maintaining 97% OTD and keeping inventory below 30M

San Jose, Ca, Us

1) Drive strategic initiatives - EX: Launch Excellence, Revenue Achievement, Sales Growth Room etc.2) Drive continuous improvement in commercial departments using DBS tools - EX: Daily Visual Management, Problem Solving Process and Transaction Process Improvements.3) Train company on Danaher Business Systems and lead Kaizen events.

San Jose, Ca, Us

1) Create and drive strategy to reach incremental growth revenue goals by leveraging strong analytical and DBS skills.2) Deliver Marketing and Commercial insights to drive strategy and optimization through reporting on full funnel of KPI’s (visibility – closed won)3) Analyze and evaluate end-to-end customer experience across all commercial channels / customer touch points4) Run Danaher Kaizen events, process improvement and standard work creation to fill any commercial gaps that impact revenue

San Jose, Ca, Us

Marketing Stack:Google Analytics (implemented) • Google AdWords •Google Search Console • Google tag manager (implemented) • DOMO (implemented) • Salesforce.com • Drupal • Shopify • Screaming frog • MOZ • SEMRUSH • BrightEdge (implemented) • Visual Website Optimizer • Crazy Egg (heat maps)Responsibilities:• Evaluate end-to-end customer experience across multiple channels and customer touch points.• Plan, execute and measure all: • Website A/B multivariate experiments and conversion tests• SEO/SEM content creation and deployment tactics• PPC, remarketing and display advertising campaigns• Optimize landing pages, user funnels and conversion points.• Utilize strong analytical ability to Identify KPI’s to track and report performance for all digital marketing campaigns.• Identify trends and insights, and optimize spend and performance based on the insights and performance to set goals.• Evaluate emerging technologies, provide thought leadership and perspective for adoption.

San Jose, Ca, Us

Paid Advertising (Adwords): Admin• Manage 12 campaigns, 100+ ad groups, 5 BU’s, ecommerce, 4 regions, 2k+ keywords, search, display and retargeting – decreased budget by 75% while increase CTR by 50%India Desk Research Team: Manager• ID areas low visibility, establish performance goals, conduct evaluations, maintain project funnel, lead weekly meetings – increase deliverable database 10% to key sales accountsData Visualization and Systems Integration (DOMO): Admin• Identify KPI's/TTI's to maintain 90day funnel, 20% lift marketing opportunities, and give executives 24hr visibility/alerts Website Metics (Google Analytics): Admin• Install/setup segments and goals for all regions/BU's• Audit traffic drivers and grow with best practices - Led organic search workshopDanaher Events:• Problem Solving Proces• Transactional Process Improvement• Danaher Digital Marketing Analytics Summit 2016• Danaher Daily Management Bootcamp 2016• Campaign Creation Kaizen - 2014• Market Visibility Kaizen (w/ Beckman Coulter) - 2015• Lead Nurturing Kaizen - kaizen lead 2015• Organic Search Workshop - 2016

San Jose, Ca, Us

Marketing Automation (Pardot & Act-On): Admin• Migrate systems for close loop with CRM & Architect Pardot to scale globally - roles, permissions, nomenclature, standard work, move 1k+ landing pages/forms• Implemented use of drip/nurture campaigns, prog profile, dynamic content, list tagging, safe harbor/CAN SPAM, standardized templates - led kaizen resulting in 20% increase in form completion, 50% increase open rate, 98% deliverability, new IPCRM (Salesforce.com): Admin• Manage global marketing reports, standardization and alignment with sales team• Created standard work lead route rules, campaign creation, nomenclature, reportsRegional Communication• Implement global campaign calendar and lead biweekly calls with China and Japan

Washington, District Of Columbia, Us

Us

Lead generation, consulting, B2B sales, customer service • Managed Sales Force to cold call and prospect/generate new leads to sell over 75 units, > $37,000 in-up front revenue, > $5,500 in one month completing daily: 100+ calls, 2 product demos, 3 booked appointments• Used digital media channels including web design, SEO, Social media management, Blog, YouTube advertising, reviews, and PPC advertising to develop digital marketing strategies for small/medium businesses • Provided ongoing support and client education to hold 96% retention rate for 3 years or longer

Morelia , Michoacán , Gt

With a few of my fellow colleagues, created an integrated marketing communications plan for Cinepolis in the US movie theatre industry.

San Diego, Ca, Us

-Marketing Strategy - Events, promotions, market analysis, direct marketing-Event Management - 100+ CEO level business summits-Market Research - Industry and competition analysis-PR/Promotions - Newsletter, social media, website, image/branding

Bachelor Of Science Business Administration, Marketing/Marketing Management, General

Finance, General