Eric Olson Email & Phone Number

Portland, Or, Us

Las Vegas, Nevada, Us

As the Sr. Director of Marketing, reporting to the CMO, my role is to inspire and grow an incredibly talented team of 35+ marketers dedicated to building the brand, creating engagement with customers, and supporting profitable business growth for Zappos. My scope spans acquisition and retention channels including Performance Marketing (Paid Search, Affiliates, Paid Advertising), Owned and Operated (E-mail, WebSite Merchandising, Loyalty, Promotions, SEO) Marketing Operations, (Insights, Analytics, GTM Planning, Project Management), as well as Brand Partnerships and Retail Media.

Seattle, Wa, Us

Lead and grow a WW team to optimize the customer journey to Amazon Hub Pickup and Return Points in cooperation with our host retail partners. In this role, I 1) define and manage bar raising digital and physical brand standards and storytelling for Amazon Pickup across 13+ active countries. 2) test and scale partner co-marketing programs to build awareness for Hub and grow the customer base, increasing package volume to pickup points, driving partner value through incremental footfall. 3) monitor partner satisfaction (NPS) to identify and act on org wide opportunities to improve partner and customer experience. 4) support WW Business Development with sales strategies and enablement tools to acquire and retain top partners who deliver a strong CX and positive unit economics. Sample of Achievements:▸ Envisioned, developed, and deployed a digital marketing toolkit enabling 200+ WW partners to build the customer funnel to Hub, growing package volume and footfall by average 28%.▸ Revamped in-store signage program, reducing costs by 78%, addressing 40K+ locations with 30+ partners in year 1, and introducing QR codes to raise awareness, track engagement, improve CX at key touch-points. ▸ Established B2B e-mail drip campaign, leveraging Salesforce and Pardot, to improve open rates 300bps above benchmarks while reducing cost per qualified lead by 75%.▸ Launched a national, insights informed digital media campaign in MX during WC’22, increasing control group awareness of Amazon pickup by 19%, and reducing new customer acquisition costs by 57%. ▸ Preside over development and analysis of partner NPS survey leveraging Qualtrics to measure satisfaction, identify pain points, coordinate cross functional remedies, and inform strategic priorities.▸ Craft vertical and partner specific pitches leveraging available data to drive adoption of branded programs, service improvements, equitable business deals, and dully invested brand campaigns.

Beaverton, Or, Us

Created & drove specific long term digital and product concepts. Identified insights & led the development of strategic & actionable plans to launch products, improve consumer and member interactions within brand channels, and create growth in revenue. (Through October, 2020)▸ Optimized the running-consumer shopping journey on Nike.com improving ATC rates.▸ Led the enterprise wide pivot to reclassify product data & improve key consumer search, compare, and purchase experiences in Nike.com.▸ Improved reach & member value in the Nike Run Club App by creating new content & capability strategies. ▸ Developed strategies to scale editorial content creation & improve Search Engine rankings. ▸ Led seasonal product positioning and omni-channel launch vision for Race and Race training running footwear establishing the baseline for product launches leading up to and through the Tokyo Olympics. ▸ Created an athlete and coaching network brand plan to address the needs of target consumer groups and increase membership in the Nike Run Club ecosystem.

Beaverton, Or, Us

Set brand / content strategy & united cross-functional teams to create and deliver game changing global omni-channel experiences fueled by deep consumer insights for the $6B+ Running Business. ▸ Led cross category pivot to a vertical omni-channel marketing organization, uniting physical and digital touch-points into one seamless consumer journey. Rebuilt processes, responsibilities, and success metrics to address changing consumer expectations. ▸ Led Global Nike Direct positioning, creative development, launch marketing, and retail experience visioning for new innovation launches including Nike Joyride, Vaporfly 4%, Nike React, ZoomFly, Pegasus Turbo; in addition to long lived franchises like Pegasus and Nike Free. ▸ Developed new enterprise strategies in messaging & product positioning to better reach & serve the Gen-Z consumer.▸ Informed evolution in storytelling & messaging to target & serve specific consumer groups throughout the logged-in and logged-out consumer journey.▸ Partnered with Apple Inc. to create and implement 100+ holistic Apple Watch Nike+ experiences in Nike Doors globally.▸ Developed unique & targeted seasonal consumer journey's, experiences, storytelling moments and staff training for Nike's award winning House of Innovation, Nike Rise, and Nike Live retail concepts.

Beaverton, Or, Us

Responsible for envisioning and developing holistic/global retail consumer experiences for Nike's $9B+ Sportswear Business. This included driving cross functional alignment on product positioning, developing launch plans, creating new insight driven/culture-building experiences, and ultimately serving the integrated global marketplace from Nike Stores to Specialty. ▸ Built retail engagement strategy and unified cross functional teams to deliver the Air Max Day experience in stores worldwide. This included uniting global Merch, Design, Comms, Stores, and Visual Merchandising to deliver full box takeovers in our top tier store locations. ▸ Partnered with Brand Marketing & Design to define a new creative concept for the Re-Launch of Air Force 1 And the Force family. This included reshaping messaging, styling, texture, and tone to better represent the personality of the product throughout the retail journey. ▸ Crafted a vision with creative teams to position & launch a new City Fast collection including building a deep understanding of the target consumer to deliver the look and feel of their world through the physical retail product journey.▸ Led seasonal retail laboratory floor sets to prototype new customer experiences, product messaging, and seasonal creative executions. Orchestrated Production, Merchandising, Visual Merchandising, Design, Copy, and Brand Marketing teams to deliver on the customer experience vision and provide GEOs with a comprehensive and executable plan for all store destinations.

Beaverton, Or, Us

Responsible for leading a global team in expanding the Nike SB global business in partnered and DTC commerce channels while re-establishing brand authenticity within the core Skateboarding marketplace. ▸ Led and developed 5 local and 12 remote international employees managing the consumer experience in over 1100 global online/offline commerce touch points including marketing programs, product launch, editorial, and copy.▸ Envisioned and led development of a global Shop Ambassador program to reach, inspire, empower, and unite specialty skate shop sales staff, connecting them with the Nike SB brand and deepening our credibility in the marketplace. ▸ Led design, development, and global rollout of a scalable retail shop-in-shop format for Nike stores & category specialty skate shops.▸ Partnered with field sales and shop owners to grow our footprint to over 200 specialty doors.▸ Developed long lived and collectible POP elements to help maintain permanent brand presence in the specialty marketplace.

Beaverton, Or, Us

In this startup environment, I led the design, construction, execution and maintenance of retail experiences for Nike's 6.0 line of product in over 300 doors with a focus on specialty retail. My purpose was to grow the reach and scale of the business across all 6 sports while also establishing the credibility of the brand and product through content, messaging, staff training and community engagement. (Skate, Surf, Snow, Ski, Motocross, BMX)▸ Led account relationships for shop in shop development with Pac Sun, Tilly's, and other smaller category retail partners to create rapid growth in the apparel business while serving FW demand. ▸ Led briefing, creative development, and global rollout of a new store shop-in-shop and package.▸ Led US Open of Surf store experience teams to serve up to an estimated 500k+ attendees through stores marketing, retail events, athlete signings, and billboard placement. ▸ Partnered to design and execute large scale Action Sports trade-show booths.▸ Partnered with local retailers in elevating marketing efforts in and around Dew Tour stops. ▸ Led a revamp of the Vancouver BC marketplace ahead of the Winter Olympics.

Beaverton, Or, Us

Responsible for developing the Basketball and Sportswear category customer experience in key Asia Pacific markets. Greater China, Japan, Korea, SEA, Pacific. ▸ Developed and Presented Go to Market plans to the Asia Pacific country teams. ▸ Mentored Territory teams in retail brand messaging, customer experiences, and execution. ▸ Envisioned and produced a Zine dedicated to the Kobe V launch in partnership with Sole Collector Magazine. ▸ Launched the Asia Pacific store staff Training program in partnership with EKINS.

Beaverton, Or, Us

Stationed in the South East Asia to establish a local team and build expertise for retail marketing. ▸ Built the retail marketing org mentored teams across South East Asia. ▸ Envisioned and executed an AF-1 launch event in Singapore with over 1000 core influencers and media in attendance generating reach across SEA. ▸ Led strategic development of retail messaging to support the Asia World Cup kit launch.

Beaverton, Or, Us

Responsible for creating alignment with brand and brand creative to brief, develop, and deliver seasonal copy, creative, and executional guidelines to Asia Pacific partners to support launch across all Nike Sport Categories.

Beaverton, Or, Us

Responsible for briefing and delivering seasonal content to support culturally relevant retail marketing experiences across the Asia pacific marketplace. Key projects also included:-Developed new modular fixture programs to achieve scale and consistency in partner retail execution.-Pioneered in-country factory relationships and production of store fixture programs in Great China.

Beaverton, Or, Us

Responsible for project managing store installs across various retail partners from Dick's Sporting goods to Footlocker, and Hibbett's to Category Specialty. Duties included space planning, logistics, scheduling, budget management, vendor management, and account management.