I’m an innovative global brand & Direct To Consumer marketing professional committed to creating meaningful connections between consumers, brands, products, & services. Coming from a family of builders, I'm equal parts strategy, creativity, & love for getting into the work.As a marketer, I have a passion for synthesizing complex objectives / information, & then translating to teams and consumers in relatable ways. In my profile below, you’ll see a history of applying my creative, strategic, & analytical nature to uncover insights, lead content/experience development, & execute industry-leading product campaigns that exceed the diverse expectations of target audiences across digital & physical channels. Through this work, I’ve mastered the art of navigating complex organizations, increasing collaboration, & building consensus across product, brand, design, tech, and business silos to deliver inspiring & engaging brand campaigns to athletes around the globe.In recent roles, I’ve enjoyed identifying & leading new Digital First business growth opportunities including:▸ Unifying Online to Offline consumer journeys to deliver holistic & immersive brand experiences.▸ Elevating brand Search Engine Optimization rankings through the creation of additional content generation pipelines.▸ Increasing e-commerce Add To Cart rates by simplifying the shopping journey. What you may not readily see in my job history is my curiosity & innate desire to explore. In my personal life, this translates to many of my outdoor passions including Running, Hiking, Mountaineering, Climbing, Fly-Fishing, World Travel, Photography & stopping the car just to soak in the scenery. In my professional life, it takes the form of entrepreneurialism & problem solving; I'm a passionate seeker and creator of new ways to reach, enable, & engage consumers, grow the business, & empower teams. My purpose as a leader is to unlock the potential in individuals & teams via personal coaching, process optimization, & role clarity. Through all of this, my style is inclusive, optimistic, and focused on building a fun, diverse, & trusting work environment. Skills Include: ▸ Brand / Product Strategy▸ Concept to Consumer▸ E-Commerce▸ Customer Journey Vision▸ Entrepreneurial Insights▸ Retail Innovation▸ Omni-Channel Marketing Strategy▸ Storytelling▸ Change Leadership▸ Team Success