Lead the brand strategy for premium rosewood table tops and create the sales funnel based on existing demand, competition and pricing. Create market entry strategies and business development initiatives such as showrooms and partnerships for the display and promotion of the rosewood tables. Developed comprehensive business plans, including financial projections, marketing strategies, inventory management and operational processes for the production and delivery of the premium… Show more Lead the brand strategy for premium rosewood table tops and create the sales funnel based on existing demand, competition and pricing. Create market entry strategies and business development initiatives such as showrooms and partnerships for the display and promotion of the rosewood tables. Developed comprehensive business plans, including financial projections, marketing strategies, inventory management and operational processes for the production and delivery of the premium luxury product to customers. Show less

Overall ManagementDirected cross-functional teams and business segments to achieve organizational objectives, implementing operational plans and ensuring excellence across all departments. Oversee daily operations to ensure efficiency, productivity, and alignment with the company's goals and standards.Accounting and FinanceOversee and delegate financial operations like financial reporting, ensuring accurate and timely information to support strategic decision-making and… Show more Overall ManagementDirected cross-functional teams and business segments to achieve organizational objectives, implementing operational plans and ensuring excellence across all departments. Oversee daily operations to ensure efficiency, productivity, and alignment with the company's goals and standards.Accounting and FinanceOversee and delegate financial operations like financial reporting, ensuring accurate and timely information to support strategic decision-making and maintaining fiscal responsibility to shareholders. Launching Special ProjectsInitiate and lead the planning, execution, and launch of special projects, coordinating with strategic partners, managing resources, and ensuring project goals and timelines were met. Form new business units and seek new opportunities Show less

Managed the development of Skudai R&R, a greenfield highway commercial project first in Malaysia, with a budget exceeding RM100 million, saving 10% through effective management. Collaborated with stakeholders to create a modern, customer-friendly rest stop facility.Conducted feasibility studies and DCF valuation on the project's revenue streams over a 10-year projection period, securing funding by evaluating financial viability based on traffic flows, and surrounding population… Show more Managed the development of Skudai R&R, a greenfield highway commercial project first in Malaysia, with a budget exceeding RM100 million, saving 10% through effective management. Collaborated with stakeholders to create a modern, customer-friendly rest stop facility.Conducted feasibility studies and DCF valuation on the project's revenue streams over a 10-year projection period, securing funding by evaluating financial viability based on traffic flows, and surrounding population growth.Prepared accurate forecasts for expenditures, schedules, and milestones, enabling effective budget allocation and resource planning. Monitored progress and implemented strategies for timely completion.Ensured compliance with local regulations and obtained necessary approvals for building and infrastructure design, prioritising safety and standards.Lead project management in design concepts, submission drawings, timelines, and cost variations. Oversaw tender awards, contract approvals, and completion, maintaining efficient stakeholder communication.Addressed project delivery deficiencies proactively, optimising processes, mitigating risks, and maintaining high-quality standards.Provided financial and strategic analysis, identifying collaborations with tenants and EV Charge Point Operators, and evaluating the financial impact of decisions. Skudai R&R is now the largest EV Charging Cluster within the North South Highway from Kuala Lumpur to Singapore.Oversaw marketing and brand initiatives, developing plans to drive awareness and attract visitors to the rest stop facility. Grew Google Reviews to over 1,200 reviews at 4.5 stars, making the rest area the top-ranking rest area in Malaysia.Developed strategic partnerships and secured contracts with petrol companies and international F&B brands, enhancing amenities and services for travelers. Show less

Researched comparable firms, industry outlooks, and financial performances in the payments solutions and tourism industries, delivering critical insights for valuation and strategic decisions.Conducted due diligence and in-depth research for an advisory proposal for Integrated Resorts, Singapore Tourism Board, resulting in a comprehensive and well-informed submission highlighting the advisory services' potential value and impact.Performed due diligence and in-depth research for… Show more Researched comparable firms, industry outlooks, and financial performances in the payments solutions and tourism industries, delivering critical insights for valuation and strategic decisions.Conducted due diligence and in-depth research for an advisory proposal for Integrated Resorts, Singapore Tourism Board, resulting in a comprehensive and well-informed submission highlighting the advisory services' potential value and impact.Performed due diligence and in-depth research for a proposal submission regarding advisory work for Integrated Resorts, Singapore Tourism Board, resulting in a comprehensive and well-informed proposal that showcased the potential value and impact of the advisory services. Show less