Eric Ota

Eric Ota Email and Phone Number

Head Comercial @ Cervejaria Dádiva
State of São Paulo, Brazil
Eric Ota's Location
São Paulo, São Paulo, Brazil, Brazil
Eric Ota's Contact Details

Eric Ota work email

About Eric Ota

Professional with 15 years of experience in Strategic and Commercial Planning. Entrepreneurial spirit. Risk taker, curious and focused on the business. Extensive knowledge and vision about the national consumer goods market, from production, retail, distribution, sales and its various channels. Ten years worked at Ambev, working in the areas of Trade Marketing, Sales, Distribution, Processes, Excellence Program and Incorporations throughout the country. Last 5 years dedicated to entrepreneurship in the beverage market. Founding partner of a Beer Commerce/Distributor in the city of São Paulo. Skill in team management and its various indicators. Specialist in Processes and Sales Excellence Program. Competence in planning and unfolding goals, dimensioning the commercial structure, analyzing trends and commercial strategies. Extensive knowledge in Trade Marketing. Knowledge of PDCA and SCRUM tools. Advanced Office package, allowing deep analysis via Excel and preparation of presentations and reports in PPT. Advanced English and Intermediate Spanish. Head of Sales | Commercial Manager | Strategic Planning | Sales Process | Excellence Program | Trade Marketing | People Management | Training and Capacity Building | Project Manager | Business Plan | Leadership | Consumer Goods | Retail | Sales manager

Eric Ota's Current Company Details
Cervejaria Dádiva

Cervejaria Dádiva

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Head Comercial
State of São Paulo, Brazil
Website:
cervejariadadiva.com.br
Employees:
15
Eric Ota Work Experience Details
  • Cervejaria Dádiva
    Head Comercial
    Cervejaria Dádiva
    State Of São Paulo, Brazil
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  • Dádiva Brewery
    Comercial Manager
    Dádiva Brewery Jan 2023 - Present
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  • Importadora Zahil
    Commercial Manager
    Importadora Zahil Jan 2022 - Feb 2023
    São Paulo
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  • Quitanda Da Cerveja
    Co-Founder - Head Of Commercial
    Quitanda Da Cerveja May 2016 - Dec 2021
    Sao Paulo, Brazil
     Co-fouder of a food and beverage distribution business in São Paulo. Active participation in all stages of the business, from the development of the business plan, the real estate strategy, the renovation and adaptation of the property, the business concept, the execution and assembly of the store and all the routine after opening; Company with 10 employees and revenues of BRL 2MM (2019) with sales in-loco, online and delivery; In April 2021, after 14 months with the business on stand by as a result of the pandemic, activities were closed and the business was sold. Results: Payback in 21 meses; Organic growth of 40% per year (average) over the five years;Until the beginning of the pandemic, the company operated 100% of the months with positive cash flow.
  • Ab Inbev
    Corporate Sales Process Manager
    Ab Inbev Jan 2015 - Apr 2016
    Sao Paulo, Brazil
     Owner of the National/Global Sales Process and the Ambev Sales Excellence Program; Responsible for dimensioning the sales structure, its technologies and routines; Management of sales productivity and profitability KPIs, deployment of goals and team training; Coordination of the Annual Commercial Congresses, responsible for the content of the lectures, training and logistics; Implementation of the new Ambev Sales and Distribution Process model in 2015. First place in the global ranking of the Sales Excellence Program (2015), the Excellence Program with worldwide coverage.
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  • Ab Inbev
    Merger & Acquisition Specialist
    Ab Inbev Nov 2013 - Dec 2014
    Sao Paulo, Brazil
     Commercial arm of the Ambev Dealer Developments area; Conducting all negotiation and execution of the Merger. Relation with the various areas involved in the process: legal, logistics, operations and backoffice. Responsible for the financial analysis (Valuation, FP&A, P&L) of the operations in focus and for the business strategy; Incorporation of 21 resellers in a 12-month period, carrying out operations that totaled BRL 280MM in investments, bringing financial and market gains to Ambev.
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  • Ab Inbev
    Senior Sales Manager
    Ab Inbev Jan 2012 - Oct 2013
    Rio De Janeiro, Brazil
     Senior Sales Manager of the most relevant area in the State of Rio de Janeiro, a region comprising the center and south of the capital, responsible for managing a team of 36 salespeople and 6 sales supervisors; Reference Manager in Sales Process, Occupational Safety and training of salespeople throughout the RJ Region. All time high Market share (record f 90.2%) for Beer in the area, validated by AC Nielsen.Success in Execution of the Rio 2013 Confederations Cup, ensuring brand exposure and sales volume at the event.
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  • Ab Inbev
    Sales Process Specialist
    Ab Inbev Jan 2011 - Jan 2012
    Fortaleza, Brazil
     Responsible for sizing and planning the sales structure of the entire North Region; Owner of processes, routines, routes, technologies, training and productivity and safety of vendors; Implementation of the "Internal Salesperson" Project, increasing distribution with a 10% reduction in the sales structure;Execution of "Planner 2011", optimizing the routes and routines of 1,200 salespeople, ensuring productivity gains.
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  • Ab Inbev
    Sales Manager
    Ab Inbev Sep 2009 - Dec 2010
    Belém, Brazil
     Sales Manager responsible for the urban area of the City of Belém/PA, composed of 5 Sales Supervisors, 1 Trade Marketing Supervisor and 32 Salespeople; Aimed at containing penetration of the competing brewery; acting in the reversal of market share through new pricing policies, launching Brahma Fresh and negotiating contracts at strategic points of sale;Successful execution of the 2010 Africa World Cup, giving visibility to the Brahma Fresh brand and ensuring volume.
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  • Ab Inbev
    Sales & Trade Marketing Manager
    Ab Inbev Dec 2008 - Aug 2009
    Sao Paulo, Brazil
     Sales and Trade Marketing Manager at Ambev Resale, working throughout the North Zone of the city of São Paulo and in the municipalities of Caieiras, Cajamar, Franco da Rocha and Francisco Morato,Responsible for ensuring the correct application of Ambev's Commercial Policies within the Dealership.
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  • Ab Inbev
    2008 Ambev Trainee/Talents Program
    Ab Inbev Jan 2008 - Nov 2008
    Sao Paulo, Brazil
     Selected to participate in the Ambev Talent Program 2008, a training program, parallel to the Trainee, focused on the Sales area. Training in the Manufacturing, Operations, Human Resources, Finance, Logistics and Distribution areas. "On the job" training as a Salesperson and Sales Supervisor in the downtown area of the city of São Paulo.
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  • Ab Inbev
    Trade Marketing Supervisor
    Ab Inbev Jul 2006 - Dec 2007
    Sao Paulo, Brazil
     Responsible for managing the working assets, merchandising, investments and Trade contracts in the East Zone of the city of São Paulo. Preparation of incentives for the sales team. Management of a team consisting of 3 replacements.
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  • Santander Bank
    Financial Institutions Internship
    Santander Bank Aug 2005 - Jun 2006
    Sao Paulo, Brazil
    Internship in the Financial Institutions area of ​​Santander Bank. Working with the commercial relationship between Financial Institutions. - Relationship management
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  • Dixie Toga S.A. - Itap Bemis
    Marketing & Business Inteligence Internship
    Dixie Toga S.A. - Itap Bemis Jun 2004 - Jun 2005
    Sao Paulo, Brazil
    Internship in the Marketing area at Dixie Toga, a company in the national packaging and disposables industry. Working with CRM (Customer Relationship Management), Market Intelligence and Innovations.
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Eric Ota Skills

Trade Marketing Business Strategy Business Planning Market Planning Market Analysis Marketing Strategy Marketing Management Competitive Analysis Sales Operations Pricing Negotiation Sales Management Strategic Planning New Business Development Market Research Sales Sales Process

Eric Ota Education Details

Frequently Asked Questions about Eric Ota

What company does Eric Ota work for?

Eric Ota works for Cervejaria Dádiva

What is Eric Ota's role at the current company?

Eric Ota's current role is Head Comercial.

What is Eric Ota's email address?

Eric Ota's email address is er****@****ail.com

What schools did Eric Ota attend?

Eric Ota attended Universidade De São Paulo, Ibmec Business School, Instituto Da Cerveja, Mentor Language Institute.

What skills is Eric Ota known for?

Eric Ota has skills like Trade Marketing, Business Strategy, Business Planning, Market Planning, Market Analysis, Marketing Strategy, Marketing Management, Competitive Analysis, Sales Operations, Pricing, Negotiation, Sales Management.

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