Eric Patty Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wi, Us

Detroit Metropolitan Area

- Onboard/Project manage MarTech platforms and be the go-to person for audience creations- Run point on all thing’s media tagging related - Explore new media partners to get in front of cookieless future, and create audiences with first party data- Work with legal/privacy teams to submit Privacy Impact Assessments (PIA’s) for approval for different 3rd party pixels on GM sites- Work closely with Demand Gen/Ecomm teams to strategize on what we want tagged, and how we want to see… Show more - Onboard/Project manage MarTech platforms and be the go-to person for audience creations- Run point on all thing’s media tagging related - Explore new media partners to get in front of cookieless future, and create audiences with first party data- Work with legal/privacy teams to submit Privacy Impact Assessments (PIA’s) for approval for different 3rd party pixels on GM sites- Work closely with Demand Gen/Ecomm teams to strategize on what we want tagged, and how we want to see revenue/ROAS come in- Present MarTech opportunities to leadership explaining why I think it is valuable to bring different technologies on board- Project manage our agencies media tagging team, keep me in the loop on their projects, and get timing of completion to manage internal timelines.- Work with leadership in Product Insights, Product Management, Design, and Sales to ensure product strategy has effective measurement and insights input- Implemented new processes for the agency for auditing, and tagging Show less

Chicago, Illinois, United States

- Present POV’s of industry trends/releases, new technologies, and new marketing tools.- Continuously presented updates to clients regarding the cookieless future trend coming in 2024 and presented future solutions for their media, integrating more 1st party data into my clients stack- Worked with the analytics/Ecomm teams to ensure all media data is filtering into the Tableau and Datorama dashboards accordingly - Project management across the enterprise - Onboarded a variety of… Show more - Present POV’s of industry trends/releases, new technologies, and new marketing tools.- Continuously presented updates to clients regarding the cookieless future trend coming in 2024 and presented future solutions for their media, integrating more 1st party data into my clients stack- Worked with the analytics/Ecomm teams to ensure all media data is filtering into the Tableau and Datorama dashboards accordingly - Project management across the enterprise - Onboarded a variety of different MarTech tools/platforms- Taxonomy governance – Making sure the teams are naming placements, campaigns, creatives, with OMG mandated taxonomy- Oversee the tagging process in GTM. Weekly calls with client to make sure we have everything tagged or see if they need any new pages developed or updated, and worked to get partner pixels on clients sites- Presented and worked in creative performance tools to measure success, make optimizations based off performance, and provided overall strategy to clients Show less

Greater Chicago Area

- Oversee the execution of digital media operations to activate display, mobile, video, and programmatic, native, and Digital POC campaigns for one of PHM’s biggest clients. - Designed and implemented new QA processes for campaign auditing and client information that reduced error rate.- Day to day contact lead for clients and work exclusively with them on site analytics and site tagging/auditing. - Currently leading a team of 4 analysts and 1 manager- Manage over 1,300… Show more - Oversee the execution of digital media operations to activate display, mobile, video, and programmatic, native, and Digital POC campaigns for one of PHM’s biggest clients. - Designed and implemented new QA processes for campaign auditing and client information that reduced error rate.- Day to day contact lead for clients and work exclusively with them on site analytics and site tagging/auditing. - Currently leading a team of 4 analysts and 1 manager- Manage over 1,300 floodlights for my client and successfully pushed all of them from Adobe DTM over to Adobe Launch.- Present trainings to other Media teams in the agency, giving them background and informative knowledge of what the Media Technology team does, and what we are involved with. - Present POV’s to the client providing them with new technologies that may boost campaign performance, and provide deeper insights. Show less

Chicago, Illinois

- Oversee and lead a team of analysts across as many as 10 different clients overlooking thousands of different marketing campaigns. - Have worked with a wide variety of clients such as Ace Hardware, Bass Pro Shops, Bosch Appliances, Cabela's, Delta, KAO Brands, Meijer, NAPA Auto Parts, Natures Way, Nickelodeon, and Novo Nordisk. - Overlook Technology and Activation processes, such as trafficking display, content, programmatic, and online video/TV campaigns. - Worked on AdTech… Show more - Oversee and lead a team of analysts across as many as 10 different clients overlooking thousands of different marketing campaigns. - Have worked with a wide variety of clients such as Ace Hardware, Bass Pro Shops, Bosch Appliances, Cabela's, Delta, KAO Brands, Meijer, NAPA Auto Parts, Natures Way, Nickelodeon, and Novo Nordisk. - Overlook Technology and Activation processes, such as trafficking display, content, programmatic, and online video/TV campaigns. - Worked on AdTech implementation processes for Display, Content, Programmatic, and Online Video campaigns across many different publishers with a wide variety of technical capabilities and limitations. - Helped with implementation of Brand Safety/Viewability partners, DMP pixels, Location Measurement apps.- Have built and presented many POVs to clients on different technologies that would help take their marketing campaigns to the next level as well as improve the performance of those campaigns.- Actively work with clients to tag sites so that we are able to get a read on how many users have converted based off of creatives that my team has previously set live. - Collaborated on a training curriculum that is used for new associates that join the TAAG team. Show less

Chicago, Illinois

- Helped to take the lead on AdOps for Ace Hardware, Bosch Appliances, Delta, KAO Brands, NAPA Auto Parts, Natures Way, Nickelodeon, and Novo Nordisk. - Worked on AdTech implementation processes for Display, Content, Programmatic, and Online Video campaigns across many different publishers with a wide variety of technical capabilities and limitations. - Helped with implementation of Brand Safety/Viewability partners, DMP pixels, Location Measurement apps, etc. - Worked in many… Show more - Helped to take the lead on AdOps for Ace Hardware, Bosch Appliances, Delta, KAO Brands, NAPA Auto Parts, Natures Way, Nickelodeon, and Novo Nordisk. - Worked on AdTech implementation processes for Display, Content, Programmatic, and Online Video campaigns across many different publishers with a wide variety of technical capabilities and limitations. - Helped with implementation of Brand Safety/Viewability partners, DMP pixels, Location Measurement apps, etc. - Worked in many different Ad Servers such as Google's DCM, Sizmek, and Innovid. - QA'd various different creative files (static, flash, rich media, HTML5, MP3, MP4, .MOV) for proper functionality and adherence to ad specs as well as IAB Guidelines.- Communicated with Creative Agencies to receive creative direction and creative assets across many different clients for many different campaigns. Show less

Greater Chicago Area

- Helped with analytics and reporting for Ace Hardware, Bosch Appliances, Cici's Pizza, Delta, Finishline, KAO, and Novo Nordisk. - Provided insights and optimizations to the clients and partners that we ran with based off of what the data was reading. - Worked on AdTech implementation processes for Display, Content, Programmatic, and Online Video campaigns across many different publishers with a wide variety of technical capabilities and limitations. - Helped with implementation of… Show more - Helped with analytics and reporting for Ace Hardware, Bosch Appliances, Cici's Pizza, Delta, Finishline, KAO, and Novo Nordisk. - Provided insights and optimizations to the clients and partners that we ran with based off of what the data was reading. - Worked on AdTech implementation processes for Display, Content, Programmatic, and Online Video campaigns across many different publishers with a wide variety of technical capabilities and limitations. - Helped with implementation of Brand Safety/Viewability partners, DMP pixels, Location Measurement apps, etc. - Worked in many different Ad Servers such as Google's DCM, Sizmek, and Innovid. - QA'd various different creative files (static, flash, rich media, HTML5, MP3, MP4, .MOV) for proper functionality and adherence to ad specs as well as IAB Guidelines. Show less

Auburn Hills, Michigan

Worked with vendors to make flyers, and newsletters for our agents to pass out in search for new clients. Came up with new marketing strategies for the insurance agents. Came up with different incentives for the insurance agents. Would input reimbursements/automation into excel spreadsheets for ad expenses. Schedule my team for conferences to attend to find more insureds, and worked a lot with Word, Publisher, and Excel.

Flint, Michigan

Worked with store managers to stock product in approximately 100 stores in Genesee County. I also worked with Sales Representatives to ensure orders from previous day were in stores in a timely and efficient manner.

Bachelors, Communication And Media Studies And English, Graduated

Activities and Societies: Intramural Basketball at U of M Flint from 2010-2015.

General Studies

Education record

Activities and Societies: Basketball and Baseball from 2004-2007