Marketing Coordinator, Development Marketing, Planning and Budget Unit (2013-Present) Managing grant fund creation and fund bookings for two MSK divisions, including tracking and monitoring the process from beginning to end Research and analyze trends impacting fundraising and donor giving behavior that shape policy, standards and best practices for the Development teamAnnual Giving Unit (2009-2013) Coordinated and organized 12 to 15 fundraising events/seminars annually… Show more Marketing Coordinator, Development Marketing, Planning and Budget Unit (2013-Present) Managing grant fund creation and fund bookings for two MSK divisions, including tracking and monitoring the process from beginning to end Research and analyze trends impacting fundraising and donor giving behavior that shape policy, standards and best practices for the Development teamAnnual Giving Unit (2009-2013) Coordinated and organized 12 to 15 fundraising events/seminars annually for 1,500 to 2,500 donors  Compiled and analyzed post event metrics and donor data for insights on donor satisfaction, engagement, and likelihood of giving  Identified and targeted donors for ongoing cultivation and stewardship programs Worked closely with the digital team to ensure the user side of donor web giving pages were optimized for seamless interface and visitor experiencePlanned Giving and Trusts & Estates Unit (2005-2009) Developed collateral/content for various direct mail programs, event surveys, and online giving initiatives; these programs contribute, on average, $30M+ annually towards MSKCC’s capital campaign Point person responsible for ensuring donors’ experience with the unit met or exceeded expectations Show less

Senior Manager Developed and implemented promotional campaigns for the roster of artists, including but not limited to grassroots, target, and mass marketing; highlights include artist appearances/performances at the Billboard Awards, BET’s “106th and Park,” features in national magazines (Billboard, Vibe and The Source), radio interviews, artist showcases, local and regional tours Recruited and managed a staff of eight, responsible for the creative direction, development and… Show more Senior Manager Developed and implemented promotional campaigns for the roster of artists, including but not limited to grassroots, target, and mass marketing; highlights include artist appearances/performances at the Billboard Awards, BET’s “106th and Park,” features in national magazines (Billboard, Vibe and The Source), radio interviews, artist showcases, local and regional tours Recruited and managed a staff of eight, responsible for the creative direction, development and marketing of four recording artists Managed an annual marketing and operating budget of $1M Oversaw brand initiatives and integrated marketing opportunities Show less

Marketing Coordinator Coordinated RCA’s integrated consumer marketing/corporate campaigns for chart topping artists including, Christina Aguilera, Foo Fighters and The Dave Matthew’s Band Organized various marketing and promotional campaigns for RCA’s roster of artists sponsored by well-known corporate brands, such as Sears, Target and Disney  Planned and coordinated record release events, album listening parties, and artists’ meet and greets  Assisted in artist relations… Show more Marketing Coordinator Coordinated RCA’s integrated consumer marketing/corporate campaigns for chart topping artists including, Christina Aguilera, Foo Fighters and The Dave Matthew’s Band Organized various marketing and promotional campaigns for RCA’s roster of artists sponsored by well-known corporate brands, such as Sears, Target and Disney  Planned and coordinated record release events, album listening parties, and artists’ meet and greets  Assisted in artist relations and provided general administrative and logistical support to the directors of Internet Marketing and Product Development Show less