Eric P. Email & Phone Number

Fort Worth, Texas, United States

Fort Worth, Texas, United States

• Lead the strategic vision and execution of the organization's largest and fastest growing brand, Vashe Wound Solution, a top-10 and one of the fastest growing advance wound care brands.• Drove 30+% growth in 2021, launching and opening up new revenue streams, transitioning the strategy of the brand and the organization, and executing and galvanizing multi-departmental teams behind a new, bold strategy.• Oversaw pipeline of future products which includes the development of pre-launch and go to market strategies, in cooperation with Global Research, Innovation, and Development and the VP of Innovation.• Empowered a team in the creative process to generate new messaging and visuals that capture the tone of the Urgo brands, along with the development of strategy, timing and collaborative approach in brand messaging accompanied by scientific evidence.• Conducted key market analysis and determined innovation gaps in practice to assess and measure potential success for new product launches and new strategic directions of existing brands. • Performed monthly analysis of key performance indicators for each brand and worked with sales management to align on strategy and steer the team.• Set up defined parameters with agencies to conduct market research to determine key strategic direction for existing and new brands by holding focus groups, creating advisory boards, and analyzing qualitative and quantitative data inputs.

Fort Worth, Texas

• Led the formulation of marketing strategies to enable the growth of all brands through digital, print, and meaningful one on one clinical interactions with customers while managing against a budgeted plan.• Restructured commoditized product categories with premium products resulting in growth 19% CAGR from 2015 to 2020, modernizing market strategy by strategically partnering with sales leaders, senior leadership and customers.• Built a high-performance marketing team and brand plans to maintain clinical relevance and brand equity, and provide the appropriate market direction, positioning, and messaging for the entire portfolio.• Oversaw pipeline of future products which includes the development of pre-launch and go to market strategies, in cooperation with Global Research, Innovation, and Development and the VP of Innovation.• Championed creation of annual research needs based on clearly defined etiological growth areas and applications of products.

Dallas/Fort Worth Area

Spearhead all upstream and downstream marketing activities for five core brands, including the execution of brand planning processes, training and mentoring a high-performance team of marketing and sales professionals. Developed marketing collateral. Provided strategic leadership for the successful merger/ acquisition between Urgo Medical & SteadMed Medical.

Dallas/Fort Worth Area

Dallas/Fort Worth Area

Washington D.C. Metro Area

Headed networking and educational initiatives and follow through with clinician and physician protocols for using products to maintain and grow appropriate usage and positive outcomes. Implemented strategies to manage multiple accounts over a vast territory in complex selling environments. Reported directly to the CEO on the product Elta Crème. Key Achievements:• Grew the business from $403K to $719K in 2015 and generated the largest revenue of the core brand (Vashe Wound Solution); the highest producer under the company’s largest group purchasing organization.• Pioneered sales territory of Virginia, Maryland, and District of Columbia from no representation to nearly $200K in sales by 2012.• Delivered the largest sales increase in one of four product categories against other representatives nationwide in 2012.• Led successful launch of new products, upstreaming of marketing plans and validation, and transformation of the practice of strategic and brand planning and customer journey.• Directed product use and techniques for the application of products on patients, including identification of new patient symptoms that would benefit from company products.• Presented key points of published research to physicians to encourage usage based on clinical significance and patient impact.• Extensively researched, networked, & sold to hospitals and every buyer type within the facility to convey messages on how a product provides clinical, economic, and practical applications in each hospital.• Supervised development of home study regimen & field training requirements, as Field Sales Trainer.• Initiated a new clinical training program to keep new hires engaged and required to follow up with Trainers on all clinical data for the first 10 weeks in the field, which included the incorporation of clinical data into sales calls.

Washington D.C. Metro Area

Washington D.C. Metro Area

Created accountability and action plans in order to get employees to be accountable for results and motivated to achieve their goals Developed cost control strategies to keep expenses in overhead costs low Delegated tasks and implemented follow up mechanisms to be sure those tasks were being carried out correctly and efficiently Managed a satellite account, and built strong, lasting business relationships with 3 other accounts Ranked 3rd, 12th, and 9th out of 36 branch managers in the months of August, September, and October of 2010 Drove branch sales in December to 9th in the region in sales out of 51 branches and satellites Opened a new account in July that went on to generate $78,286.95 in 4 months time

Washington D.C. Metro Area

Exceeded corporate customer service scores 9 months consecutively Developed business skills, sales, and service results with 8 employees leading to promotions Effectively developed and executed a marketing plan that acquired new business and allowed the business to grow at 58.4% and brought in revenue of $40,000 additional over previous year's numbers Managed 3 high volume accounts

Washington D.C. Metro Area

Managed and ran the fleet of the largest of rental cars for a branch in the DC Metro area Effectively managed the business' costs and drove the sales results to break the profit record 3 months consecutively Exceeded previous year month's sales results by $6,000 in July 2009

Washington D.C. Metro Area

Developed and trained employees in customer service and sales techniques Created and maintained a culture of service and sales with energetic leadership

Washington D.C. Metro Area

Achieved great personal sales success reaching the Awards dinner for sales on 5 separate occasions Completed the Management Qualification Interview within 7 months of the date hired Produced results that finished in the top 10 every month on the regional performance matrix out of over 70 employees Finished first on the matrix on 2 occasions

Master Negotiation I Certificate

Applied the tools and strategies of the gain-gain approach to profitable negotiation with peers, clients, customers and adversaries.

Ba, Psychology, Communications

Activities and Societies: Kappa Sigma, Wake TV, Wake Forest Theatre