Eric Petersen Email & Phone Number

Fleet Lab supports organizations as they transition to safer, cleaner and more effective vehicle fleets. We employ a disciplined, cross-organizational process to understand challenges and establish priorities. Our powerful optimization engine generates solutions that concurrently improve driver recruiting challenges, system safety and performance, fleet emissions and overall costs. We support implementation of new technologies and methods into current fleets at low risk, low effort and high reward.

East Lansing, Mi, Us

Provided strategy and technical support to three startup companies in the areas of V2X, microgrids and e-bikes.

Ann Arbor, Michigan, Us

Support research teams in creating product/market fit and strategic roadmaps for the commercialization of emerging technologies resulting in the formation of 15 companies with $50m+ in follow-on funding. Adjunct instructor and industry mentor for NSF Innovation Corps “Invention to impact” programs. Researched specific market opportunities for areas such as: Multimodal / shared / alternate form factor mobility; autonomy sensors, computing, and safety verification; EV charging system and battery material and recycling technologies; green hydrogen production; additive manufacturing; multi-material joining; low scrap extruding. Supported two $40m+ NSF Engineering Research Center proposals (Battery and grid integration technologies, and closed loop / sustainable battery lifecycle) as the Innovation Ecosystem Lead.

Michigan, Ann Arbor, Us

Developed and sold custom unmanned aerial systems (UAS) for real time, remote hazardous material identification, radiation measurement, fire oversight, search and rescue support, accident reconstruction and SWAT support. Provided classroom and hands-on training to first responders from 50+ departments, which enabled them to learn to pilot drones safely, obtain FAA Remote Pilot licenses, practice various scenarios and stand up programs.

London, England, Gb

Developed cooperative research programs with US Dept. of Energy and the Electrical Power Research Institute, in areas (robotics, augmented reality, cyber security, equipment health monitoring, “big data” IT) that resulted in prioritization of company R&D, new product lines and increased revenue.Led cross-business unit sales and marketing coordination and customer relationship management implementation which increased sales through increased visibility of customer needs and reduced selling expense.

London, England, Gb

Developed broad, actionable long-term strategies for supporting operating nuclear power plants, culminating in the formation of R-R Nuclear Services group comprising four business units supporting nuclear plants in 18 countries.Identified partnership / acquisition targets, developed business plans, performed due diligence, negotiated company purchases and managed cross-functional integration teams.

London, England, Gb

Assessed economic / technical feasibility in areas such as small modular reactors (SMR), plant life extensions and hydraulic fracturing; energy sector composition, policy and regulation; climate change mitigation technologies / economics. This work led to reprioritization of target markets and an internal SMR development program.

Auburn Hills, Mi, Us

Created plan to sell plug-in commuter car along with occasional access to higher capacity / capability vehicles. Developed proposal (customer surveys, implementation plan, bus case w/ NPV > $2B) and presented to senior management.

Auburn Hills, Mi, Us

Delivered durable, weight / cost optimized component designs with appropriate functionality for specific vehicles.Advanced state of the art through Design for Six Sigma projects, benchmarking, quality concern resolution, test facility improvement, sourcing strategies and open communication.Provided direction and activity coordination for 5 technical experts, 8 platform embedded engineers and 3 overseas engineering offices. Acted as interim department manager for 2 months (Responsible for team of 34 engineers).

Auburn Hills, Mi, Us

Conceived and defined specifications of future Mercedes vehicle platform. Led initial packaging and Body in White engineering.Led Chrysler / Mercedes sports car platform sharing study. Managed Mercedes SLR McLaren engine program and future McLaren engine program.Negotiated business agreement and managed Pagani Zonda F engine program.

Auburn Hills, Mi, Us

Defined content and managed design / development of racecar with focus on safety, durability, and value.Assembled team of 25 dedicated engineers and support staff and managed racecar assembly plant (50 cars / yr.).Developed business plan, negotiated all supplier contracts and set up efficient sales / distribution / service system. Defined / delivered marketing message to customers and media (5 magazine covers, 50+ articles, televised racing).

Auburn Hills, Mi, Us

Responsible for suspension, steering, brake systems for the Viper GTS-R endurance road racing car / sports car.

Auburn Hills, Mi, Us

Participated in rotational development program in body electronics, engine research, vehicle dynamics modeling and testing.Designed and engineered vehicles for amateur motorsports, aftermarket, and street applications.Tested and developed engine, electronic, safety, structural, aerodynamic, suspension and brakes systems.

Mba, Strategy, Marketing, General Management

Masters Of Science, Mechanical Engineering

B.S., Mechanical Engineering

Coursework, Energy And Transportation Policy