AeroLeads people directory · profile
Eric Peterson Email & Phone Number
Founder and Senior Partner
at
Analytics Demystified
1 work email found
@webanalyticsdemystified.com
5 phones found area 503, 360, 952, and 612
LinkedIn matched
✓ Verified Jul 2026
4 data sources
Profile completeness 100%
Current company
Role
Founder and Senior Partner
Location
Portland, Oregon, United States
Company size
Who is Eric Peterson? Overview
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Quick answer
Eric Peterson is listed as Founder and Senior Partner at Analytics Demystified, a with 15 employees, based in Portland, Oregon, United States. AeroLeads shows a work email signal at webanalyticsdemystified.com, phone signal with area code 503, 360, 952, 612, and a matched LinkedIn profile for Eric Peterson.
Eric Peterson previously worked as Amateur Photographer at Etp.Photography and Chief Driver at Dream Drives For Kids. Eric Peterson holds Msc., Botany, Mycology from Oregon State University.
Company email context
Email format at Analytics Demystified
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{first}@webanalyticsdemystified.com
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AeroLeads found 1 current-domain work email signal for Eric Peterson. Compare company email patterns before reaching out.
Profile bio
About Eric Peterson
Since 1998 I have worked in the field of Web analytics (traffic analysis), first as a Senior Webmaster for WebTrends Corporation (acquired by NetIQ), then as a Web Operations Manager for WebCriteria (acquired by Coremetrics) and most recently at WebSideStory as the Director of Professional Services. At WebSideStory I managed a team of analysts and advise some of the world's most prominent brands (Disney, LEGO, Harley Davidson, Sony, FedEx, America Online) on the relationship between their Web sites and their visitors. Most recently I was Vice President of Strategic Services at the Visual Sciences division of WebSideStory and just prior I was the Site Operations and Technology Analyst for Jupiter Research (www.jupiterresearch.com).For the past seven years I have run my own global strategic consulting group, Web Analytics Demystified, Inc. Our focus is on helping companies who are well invested in measurement technology actually put those technologies to work for the business.I have published three books on the subject: Web Analytics Demystified, Web Site Measurement Hacks (with O'Reilly & Associates) and The Big Book of Key Performance Indicators. Information about my books is available at http://www.webanalyticsdemystified.com.Specialties: Web analytics and measuring the effect of online marketing, traffic analysis, performance measurement, usability, user interface design, writing.
Listed skills include Web Analytics, Analytics, Omniture, Web Marketing, and 28 others.
Current workplace
Eric Peterson's current company
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Analytics Demystified
9 roles
Eric Peterson work experience
A career timeline built from the work history available for this profile.
Amateur Photographer
Current
Etp.Photography
Amateur photographer playing with Adobe Lightroom
Jan 2019 - Present
Chief Driver
Current
Dream Drives For Kids
Chief Driver and Founder of Dream Drives for Kids, a non-profit providing rides in exotic sports cars to children suffering from potentially life-threatending medical conditions. Dream Drives for Kids is partnered with the Children's Cancer Association (CCA) and OHSU Doernbecher Children's Hospital to find and connect with families who would benefit from our opportunity to get away.Learn more at our web site http://www.dreamdrivesforkids.com
Jun 2014 - Present
Founder And Senior Partner
CurrentFounder and Senior Partner of Web Analytics Demystified, a strategic consulting group focused on helping companies already well-invested in web measurement technology take a process-oriented approach to web analytics.
May 2008 - Present
Vice President Of Strategic Services
Visual Sciences Division Of Websidestory
As the Vice President of Strategic Services I am charged with helping Visual Sciences customers extend their use of our products via the web analytics business process. Too few companies still see the larger strategic vision for web analytics as an embedded function throughout their organization, my job is to help open people's eyes to what is possible.
Jan 2006 - Mar 2008
Author
Web Analytics Demystified
Author of "Web Analytics Demystified" (Celilo 2004), "Web Site Measurement Hacks" (O'Reilly & Associates, 2005) and "The Big Book of Key Performance Indicators" (Celilo, 2006) as well as several shorter white papers on a variety of web analytics-related topics.
Mar 2003 - May 2007
Analyst, Site Operations And Technology
Jupiterresearch
As the Site Operations and Technology Analyst for Jupiter Research I am responsible for advising a variety of clients and vendors on Web-based techology. Coverage areas include site analytics, performance measurement, search, content management, usability and user-centered design and focuses on investment, deployment and staffing.
Mar 2004 - Jan 2006
Director Of Professional Services
As the Director of Professional Services for WebSideStory I wasresponsible for managing and developing training programs and implementations for analytics customers. I coordinated a small team of analysts who have helped to implement customers like the Apollo Group, FedEx, Sony Music and Pictures, LEGO, Walt Disney Internet Group, ESPN, ABC, CBS, Fox Sports, Time Warner Road Runner, America Online and too many more to name. I was also responsible for pure analytics consulting, helping WebSideStory's customers understand what actions they can take from the data made available to them.
Jan 2002 - Mar 2004
Web Operations Manager
Webcriteria
Web Operations Manager responsible for web site design, maintenance, and measurement.
Dec 2000 - Oct 2002
Team & coworkers
Colleagues at Analytics Demystified
Other employees you can reach at analyticsdemystified.com. View company contacts for 15 employees →
KW
Kevin Willeitner
Colleague at Analytics DemystifiedOrem, Utah, United States
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NM
Nick Mickley
Colleague at Analytics DemystifiedColumbus, Ohio, United States
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KA
Kathleen Aurora
Colleague at Analytics DemystifiedUnited Arab Emirates
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KP
Kinjal Patel
Colleague at Analytics DemystifiedLondon, England, United Kingdom
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DF
Daniel Finn
Colleague at Analytics DemystifiedSalt Lake City Metropolitan Area, United States
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JW
Josh West
Colleague at Analytics DemystifiedSalt Lake City Metropolitan Area, United States
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TP
Timothy Patten
Colleague at Analytics DemystifiedBeaverton, Oregon, United States
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EJ
Edhie Jovian
Colleague at Analytics DemystifiedPalembang, South Sumatra, Indonesia
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PL
Pamela Lenora
Colleague at Analytics DemystifiedUnited Arab Emirates
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Kevin Willeitner
Colleague at Analytics DemystifiedOrem, Utah, United States
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NM
Nick Mickley
Colleague at Analytics DemystifiedColumbus, Ohio, United States
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KA
Kathleen Aurora
Colleague at Analytics DemystifiedUnited Arab Emirates
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KP
Kinjal Patel
Colleague at Analytics DemystifiedLondon, England, United Kingdom
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DF
Daniel Finn
Colleague at Analytics DemystifiedSalt Lake City Metropolitan Area, United States
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JW
Josh West
Colleague at Analytics DemystifiedSalt Lake City Metropolitan Area, United States
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TP
Timothy Patten
Colleague at Analytics DemystifiedBeaverton, Oregon, United States
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EJ
Edhie Jovian
Colleague at Analytics DemystifiedPalembang, South Sumatra, Indonesia
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PL
Pamela Lenora
Colleague at Analytics DemystifiedUnited Arab Emirates
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2 education records
Eric Peterson education
Msc., Botany, Mycology
Oregon State University
Bsc., Botany & Plant Pathology
Oregon State University
FAQ
Frequently asked questions about Eric Peterson
Quick answers generated from the profile data available on this page.
What company does Eric Peterson work for?
Eric Peterson works for Analytics Demystified.
What is Eric Peterson's role at Analytics Demystified?
Eric Peterson is listed as Founder and Senior Partner at Analytics Demystified.
What is Eric Peterson's email address?
AeroLeads has found 1 work email signal at @webanalyticsdemystified.com for Eric Peterson at Analytics Demystified.
What is Eric Peterson's phone number?
AeroLeads has found 5 phone signal(s) with area code 503, 360, 952, 612 for Eric Peterson at Analytics Demystified.
Where is Eric Peterson based?
Eric Peterson is based in Portland, Oregon, United States while working with Analytics Demystified.
What companies has Eric Peterson worked for?
Eric Peterson has worked for Analytics Demystified, Etp.Photography, Dream Drives For Kids, Web Analytics Demystified, and Visual Sciences Division Of Websidestory.
Who are Eric Peterson's colleagues at Analytics Demystified?
Eric Peterson's colleagues at Analytics Demystified include Kevin Willeitner, Nick Mickley, Kathleen Aurora, Kinjal Patel, and Daniel Finn.
How can I contact Eric Peterson?
You can use AeroLeads to view verified contact signals for Eric Peterson at Analytics Demystified, including work email, phone, and LinkedIn data when available.
What schools did Eric Peterson attend?
Eric Peterson holds Msc., Botany, Mycology from Oregon State University.
What skills is Eric Peterson known for?
Eric Peterson is listed with skills including Web Analytics, Analytics, Omniture, Web Marketing, Google Analytics, Usability, Content Management, and Online Advertising.
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