Eric Peterson Email & Phone Number

Camden, Nj, Us

Category Management for Campbell’s Leverage Nielsen/ Circana scanning and Household Panel data, shopper research, and marketing concepts to create actionable plans to drive both category and brand performanceLeverage sales, dunnhumby shopper data and consumer research to identify trends and communicate selling story with focus on turning insights into solutions through fact based initiativesUtilize Category Management tools to provide fact-based recommendations around assortment, pricing, shelving and merchandising.Works with customer buying team and Campbell’s category strategy to develop planograms that maximize category sales. This is accomplished by incorporating Market Structure/ Consumer Decision Tree, marketplace trends, shopper insights and proper space allocation by brand/segment/etc

Chicago, Illinois, Us

Headquarter Category Strategy (working remote) leading national category strategies to maximize overall Merchandising, Assortment, Pricing and Shelving Builds National Sales and Category decks working with Brand Teams for presentation to retailersWorks with field Category Leadership, Business Development, and Brand organizations in the development of innovation and category plans for an assigned portfolio of brands. Manage new item presentation development and all aspects of shelving our products in a category friendly way. *Identify opportunities to improve competitive advantage and enhance company's stature with the customer*Supervises Associate Level Direct Report*Manage national category strategies that help maximize company sales and profits*Develop partnerships with field Category Leadership teams and internal team members*Develop insights and analytics support to external and internal customers* Expert on Category Leadership tools and capabilities*Understand opportunity gaps and proactively build case and sales story to close gaps*Monitor industry trends and competitive activity to identify opportunities to improvecapabilities and advantage in the market*Develops optimum merchandising flow recommendations using Consumer Insights and Decision Tree shelf position for brands while maintaining a shopper/category first approach

Chicago, Illinois, Us

Category Management for Conagra calling on both Meijer and SpartanNash corporate headquartersLeverage Nielsen/ IRI scanning and Household Panel data, shopper research, and marketing concepts to create actionable plans to drive both category and brand performanceLeverage sales, shopper data and consumer research to identify trends and communicate selling story with focus on turning insights into solutions through fact based initiativesUtilize Category Management tools to provide fact-based recommendations around assortment, pricing, shelving and merchandising.Works with customer buying team and Conagra category management to develop planograms that maximize category sales. This is accomplished by incorporating Market Structure/ Consumer Decision Tree, marketplace trends, shopper insights and proper space allocation by brand/segment/etc.

Irving, Tx, Us

Category Management for Kimberly-Clark calling on Meijer corporate HQLeverage Nielsen scanning and Household Panel data, shopper research, and marketing concepts to create actionable plans to drive both category and brand performanceLeverage sales, shopper data and consumer research to identify trends and communicate selling story with focus on turning insights into solutions through fact based initiativesUtilize Category Management tools to provide fact-based recommendations around assortment, pricing, shelving and merchandising.Works with Meijer buying team and Kimberly-Clark category management to develop planograms that maximize category sales. This is accomplished by incorporating Market Structure/ Consumer Decision Tree, marketplace trends, shopper insights and proper space allocation by brand/segment/etc.Managed HBC Personal Care Categories

Irving, Tx, Us

Category Management for Kimberly-Clark calling on Target corporate HQ in Minneapolis, MNDevelops strong partnerships and identifies actionable sales opportunities/issues to be shared with key customer contacts through strategic category thought leadershipCategory/Assortment/ JDA Intactix Space management in-depth analysis regarding development of merchandising, assortment, planograms Analyze and recommend price and promotion strategies and follow through post-event analysisManaged Consumer Goods Paper Categories

Irving, Tx, Us

Category Management for Kimberly-Clark calling on Ahold (Stop & Shop/ Giant Maryland) corporate HQ in Quincy, MALeverage syndicated data, household panel data, shopper research, and marketing concepts to create an actionable plan to drive both category and brand performanceCreation of effective sales presentations jointly with the Customer Business Partner(s) that include analysis and insights, actionable assortment, planogram and merchandising recommendations that help meet or exceed team sales objectivesLead the team in the 4Ps, be the category management expert and assist in teammates’ understanding and utilization of the processManaged HBC Personal Care categories

Us

Category Management calling on three banners of Supervalu/ Albertson's (Shaw's, Acme, and Albertson's Florida)... subsequently promoted to National Category Development Manager on Ahold account (Stop & Shop/ Giant MD)Ice Cream/ Novelty Category brands: Edy's, Nestle, Haagen Dazs, Skinny CowProvides high quality analysis and insights, actionable assortment, planogram and merchandising recommendations, and reports in a timely and professional manner that exceed customer needs and expectationsResource for Nielsen and other analytics

Chicago, Illinois, Us

Category Management/Client Service: GilletteManages complex issues based scanning & Homescan HH Panel analysis, and trains Category Managers on Scanning and Panel based data analysisManaged HBC Personal Care categories: Blades/ Razors, AP/DEO, Skin Care