Eric Phelps Email & Phone Number

I am very excited to introduce Bello. Bello is the product of determination, skill and passion. After 20+ years serving the independent decorative plumbing channel in leadership roles for overseas manufacturers it's time to recognize the greatest risk left in my career is to not take the shot. I also hate watching large corporations and the seagulls that run them make misstep after misstep when developing a program that is truly a winner for independent retailers. I've seen enough success and failure to know what works and i am excited to bring that solution to market. Bello represents the best in quality and design within the Medicine Cabinet, LED lighted Mirror, Shower door, Vanity and Bath segments. Bello is where beauty meets function.

Coach Phelps offers a variety of temporary positions to support your Sales and Marketing initiatives. specializing in the development and execution of go to market strategies for small to mid size companies. Let's discuss your specific sales and marketing needs and allow Coach Phelps to building the winning game plan.

Syosset, Ny, Us

A COACH PHELPS assignmemt - Spectrum Kitchens specializes in providing High-quality Kitchen and Bathroom cabinetry to multifamily projects throughout the United States. Our custom-tailored approach allows us to deliver on nearly any specification or design presented to us. This flexibility permits us to do everything from boutique projects to large scale developments. Our US based project management team brings years of expertise ensuring a smooth and seamless process. Our vendor partnerships and relationships allow us to source from the best bespoke artisans in Italy. A third-generation family business, Spectrum Kitchens has for over 40 years partnered with many of the country's leading multifamily properties to deliver luxurious kitchen and bath product solutions.

The Engineered Stone Group is the European leader in the manufacturing and sales of engineered stone bathware. In my present role, of President, Acquabella North America , I provide executive-level leadership, with full accountability for overseeing and streamlining the daily operations of the company. Along with executing sales strategies to boost revenue, I am building working relationships with customers, vendors, and stakeholders.Following are my key accomplishments: • Manage financial results and build strong commercial momentum by leveraging innovative sales technologies and using expertise in consumer insights.• Driving innovation and improved profit for entrepreneurial partners by creating a North American product portfolio and introducing new programs.• Increased customer base by ensuring delivery of excellent services and developing programs providing rich ROI.• Drove EBITDA growth by enhancing internal processes.• Coordinated with venture capital groups to present board strategies to maximize profitability.

Fort Lauderdale, Fl, Us

A COACH PHELPS ASSIGNMENT: Created GTM strategy for selling products through independent plumbing channels, e-commerce, and retail stores. Utilized network of independent reps to fill vacant territories and established process for sales organization reporting, KPI tracking and regional sales budgets. Implemented data driven sales objective and monitored performance of internal and external sales teams to ensure the organization fulfilled sales quota.Check my contributions below: • Promoted selling/buying experience for sellers and customers by planning and executing marketing campaigns.• Maximized profitability for clients by creating counter program.• Created and implemented various marketing strategies to drive sales.

Oldenzaal, Overijssel, Nl

A COACH PHELPS ASSIGNMENT Easy Sanitary Solutions/Hansgrohe Group, Alpharetta, GA 2019 – 2021Position European brand within North American independent retail plumbing channel to secure global positioning prior to sale of business. Participated as part of transition team when business was sold to Hansgrohe group, leading the integration of the drainage business. • Improved fill rate by 70% over 2-year period 2019-2021.• Increased new customers by 65% by gaining acceptance to our story, built a positive rapport for repeat business by formulating digital training platform and logistics solutions providing ease of doing business for customers.• Governed financial activities, such as revenue, expenses, and profitability for North American LLC parent company Easy Drain.• Designed brand’s cohesive look, feel, and story in line with customers’ expectations, to execute North American brand strategy.

North Olmsted, Ohio, Us

Victoria +Albert baths was acquired by Fortune Brands in October 2017, this position was a promotion to lead the route to market and sales strategy for the combined brands of Victoria + Albert, Shaw’s of Darwin , Perrin & Rowe faucets , Riobel and Rohl faucets.

North Olmsted, Ohio, Us

Began as Specification Manager and progressively held positions of higher responsibility including VP of Sales and President of Sales which included input and involvement on strategic planning and product development for the North American Market. Primary duties were to manage the activities and development of the Victoria+ Albert Brand driving revenue from $4M to $24M, which led to the acquisition by Fortune Brands. Key initiative included promotions, displays, PR, e-commerce channel strategies, and marketing/trade show events. I organized and chaired national sales meetings, offering strategic insights, and product training for driving sales to team members. Key contributions include: • Managed 60 direct and 12 indirect reports of sales representative/business development managers, and customer service/operations for explosive growth from 2013 to 2017.• Played key role in Go to Market Strategy for multi brand platform, House of Rohl as VP of Sales. • Built reputation of Victoria+ Albert brand and maintained consistency.• Implemented strategic pricing, and distributing strategies to ensure profitable growth without limited distribution during double digit sales growth period.• Grew top line growth while managing expense, doubled revenue and only added 3 headcount.• Achieved defined targeted goals and maximized business growth.

Portland, Oregon, Us

Rejoined the Kohler Company as the general manager for luxury brand, Ann Sacks Georgetown, DC showroom. Tasked with improving lead generation and close rate of associates. Increased leads 10X from ’08-’10 and improved closure rate for sales staff by 50%. Transferred showroom identity from a receiving showroom to a hosting showroom by developing calendar of trade eventse

Atlanta, Ga, Us

Responsible for the 100-million-dollar cabinet business as well as the development of mechanized storage and bath accessories business units.• Led the outsourcing of 100-million-dollar cabinet hardware business, on time and below budget resulting in a 30 % improvement in EBIDTA for the core business segment.• Developed New Product development process to launch Mechanized storage and bath accessories within 9 months. Mechanized storage represented 15% of business and bath accessories 5% in year two of launch.• Translated customer needs into opportunity to solve out of stock challenges with 10 pack hardware packaging solution driving sales and market share up 50% with key major accounts

Kohler, Wisconsin, Us

Multiple positions of increased responsibility across the Kohler portfolio of companies including Kohler, Sterling, Robern and Ann Sacks.Began my career with Kohler as a territory sales manager, quickly being promoted to Manager of sales training for entire sales organization. Continued my career growth by accepting a position in channel marketing with Robern, a Kohler owned company. Excelled in the role, promoted to director of marketing for Robern brand. after a short sabbatical.• KOHLER SALES: KOHLER Exceeded sales objectives each year as a territory sales manager, receiving president club honors. Grew territory from 9 million in sales to 14 million by creating pull through sales model focused on builders and tradesmen. • KOHLER TRAINING: KOHLER/STERLING: Developed 38-week training program targeted at internal and external sales associates. The learning curve for new hires shortened from 12 months to 6 months and first year retention increased by 50%.• KOHLER MARKETING: ROBERN Development of dual brand strategy executed the rebranding opening price point Robern products as Kohler branded allowing for the expansion of business without cannibalization.