Eric Pulley Email & Phone Number

Fort Wayne, Indiana, United States

Fort Wayne, Indiana Area

• Managed, with sole ownership and responsibility, the company’s $1.2 million budget for all marketing and product management spend• Directed on-site and corporate marketing teams to successfully execute all marketing initiatives to drive sales to our various channel partners and increase product awareness across construction, agriculture, fleet, oil and gas, landscaping, and mobile fueling market segments• Developed and executed a comprehensive annual marketing plan centered around the specific achievements identified by company leadership• Created the strategic content and visual direction for more than 20 annual social media campaigns executed through our corporate marketing team with the goal of driving potential buyers directly to an ecommerce site to purchase or audience-specific content centered around value proposition• Developed a content creation plan centered around the development of value propositions for all major product lines• Worked closely with Product Management and Customer Service teams to create the proper marketing collateral, tools and information for channel partners and end users to support new product launches and product enhancements• Oversaw the execution and marketing support disseminated for all brand trade shows and events to further promote new products and increase brand recognition

Fort Wayne, Indiana Area

My main objective was to ensure the various Franklin Electric North America Water Systems brands were promoted through appropriate, effective, and consistent messaging both internally and externally.• Oversaw and maintained overall corporate brand strategy through consistent messaging and content creation for all North American marketing communications efforts, including but not limited to: websites, press releases, advertisements, social media, eCommunications, customer programs and video direction • Developed and executed targeted marketing communications plans to increase product awareness across cleanwater, wastewater, outdoor living and retail segments, including the promotion of: More than 30 new product launches and product line enhancements; current and new videos, resulting in a dramatic increase of ‘views’ from an average of 500 views per video to an average of 5,500 views per video; and a minimum of six trade shows annually• Launched a new eCommunications strategy across all market segments focusing on short, concise copy that communicates the main message while providing enough of a ‘tease’ to get recipients to click to another company resource and allow for accurate tracking• Implemented a new social media strategic content approach, resulting in an increase in post reach by more than 150 percent, engagement by more than 300 percent, and page likes by more than 200 percent• Wrote scripts, coordinated logistics and directed more than 20 company videos educating on product features and benefits, program specifics and/or best industry practices that were promoted and used in awareness and training efforts targeted at distributors and contractors• Managed and executed company advertising program with an annual budget of $380,000+ in more than 25 total publications across all market segments• Supervised and managed multiple employees to achieve department goals

Fort Wayne, Indiana Area

My overall objectives were to increase volunteer recruitment, improve overall awareness of the agency and strengthen the agency's reputation in our service area. Some of my expertise and accomplishments included:• Managed internal employee group of Community Development Coordinators to meet the agency marketing and recruitment goals for 13 counties in Northeast Indiana and South-Central Michigan• Formed and managed volunteer committees for various recruitment and outreach efforts• Exceeded volunteer recruitment goal in first year, supporting more than 2,000 total matches• Presented in front of various companies, church groups and organizations to build partnerships that help recruit ‘Bigs’, fundraising partners and special event participants• Developed new Bowl For Kids’ Sake strategy and staffing responsibilities that resulted in a revenue increase of $30,000+ versus the previous year• Featured as agency representative in more than 30 on-air TV and print media interviews• Drove all media relations efforts of the agency for 13 counties• Served as Master of Ceremonies for special events, including Bowl For Kids’ Sake and National Mentoring Month• Helped drive agency strategy and planning as part of the internal management team

Fort Wayne, Indiana Area

I helped provide Barlow's expertise to clients through the company's 7 Critical Components To Growth: Strategic Planning, Sales Development, Research, Marketing, Channel Management, Sustainability and International Expansion. Some of my expertise included:•Managing monthly hour allocation, project scheduling and budgeting for clients•Copywriting, editing and proofing of news releases, e-marketing mailings, direct marketing mailings, advertisements, websites, job stories, newsletters, e-newsletters, videos, CD’s and brochures•Managing and executing tailored trade press programs for clients to increase public exposure•Managing yearly advertising programs and budgets•Interviewing product specialists, sales team and industry experts from President level on down at manufacturers to tailor messages, features and benefits for client projects•Coordinating editor visit schedules and hosting editor visits at trade shows•Researching, managing and crafting messages through various social media outlets•Photography and video for placement with job story and news release submissions in major publications

Serving as the primary assistant to the Media Relations Director, I assisted in:•Writing news releases for media events and activities•Constructing media pitches and tracking media placements in local newspapers•Conducting interviews with media for local story features