Sales Operation Director
Shanghai Suburb, China
A. Conduct 3 year strategy plan catch up the market trend and opportunity increase HEA sales 18% plus and strategic withdraw resources in shrinking channels to reduce the risks. Set up yearly budget to maximize sales turnover by aligning with sales and marketing, overview expenses allocation and responsible for profitability.B. Execute and enforce standard sales operations, continue enhance productivity- Centralize go to market plan, set distributor commercial policy and contract terms, administer marketing schedule (phase in & phase out, promotion & events calendar) and confirm product pricing.- Scope 4 channels (retail, project, online, trade) teams KPI structure and yearly quarterly target, improve sales force productivity.- Domain key account plan, create value for both distributor and company, win-win solution dedicatedly for each of them for the short and long term.- Command monthly rolling forecast and 4+8 & 8+4 adjustment, to optimize production capability and stock level, minimize inventory.- Sales track and trace by weekly, monthly by dashboard and solve issues timely.C. Optimize process, increase sales in-organically by tracking, diagnosing all information - Synergy different channels and enable sales strategy identify and create O2O models- Execute multi-tasking with product marketing, service, logistics win competitive edge over rivals both international and locals, especially in government project, vertical segments, with additional nearly 10% sales and 2% absolute profit.- Direct CRM infrastructures, project management system, destroy info. barriers, maximize output for Ariston, distributors, sub-distributors, contractors and end users.- Find business opportunity proactively by macro MI digesting, strengthen cooperation with land developers, and increase the coverage from 1 to 9, persist showrooms penetration in Yangzi river area to 50+ tier 3/4 cities.