Orchestrate all bottom-line factors, including company vision, long-range strategic planning, global product management, and consistent communication. Provision of direct market, product, and competitor analysis and reporting, promoting products and visibility through trade shows and events designed to strengthen brand.

Goss International is a $0.5 billion turnover global business focused on design and manufacture of high value web presses for newspapers, magazines, commercial publications, and packaging.Directed regional and international marketing organisation throughout China, Europe, and the Americas, driving company growth. Streamlined business development efforts throughout ownership changes, acquisitions, and periods of restructuring. Selected Contributions:✪ Protected Goss brand… Show more Goss International is a $0.5 billion turnover global business focused on design and manufacture of high value web presses for newspapers, magazines, commercial publications, and packaging.Directed regional and international marketing organisation throughout China, Europe, and the Americas, driving company growth. Streamlined business development efforts throughout ownership changes, acquisitions, and periods of restructuring. Selected Contributions:✪ Protected Goss brand equity in difficult trading conditions. ✪ Revitalised brand recognition and product positioning in a competitive market, improving direct communication with stakeholders, prospects, and clients. ✪ Drove company visibility strategies at worldwide events, including trade shows. ✪ Collaborated with external Public Relations and service suppliers ensuring best practices. ✪ Integral International company spokesperson for transparency during significant company changes. Show less

Held responsibility for all marketing activities in Asia Pacific, Europe, Middle East, Africa and the Americas, while directing the communications department for the Americas. Led promotional presence at global trade shows, leading competitor intelligence strategies. Managed the global marketing communications budget. Key participant in the senior management planning team focused on new business development. Selected Contributions:✪ Introduced e-marketing activities companywide… Show more Held responsibility for all marketing activities in Asia Pacific, Europe, Middle East, Africa and the Americas, while directing the communications department for the Americas. Led promotional presence at global trade shows, leading competitor intelligence strategies. Managed the global marketing communications budget. Key participant in the senior management planning team focused on new business development. Selected Contributions:✪ Introduced e-marketing activities companywide, implementing centralised customer and contact database.✪ Sponsored new Chinese sister companies in development of brand identities, marketing and trading infrastructure for new markets outside of Asia. ✪ Improved professional standards and aesthetics of company trade show presence in Asia Show less

Liaised with external public relations and creative agencies, ensuring all marketing initiatives were progressive and effective, and developed and maintained contacts with the trade press in Europe. Selected Contributions:✪ Directed company visibility, brand and presence at trade shows throughout Europe.✪ Introduced new company and product branding strategies. ✪ Participated in numerous high profile and successful product launches.