WINE INDUSTRY EXECUTIVEDriving Growth, Innovation, and Brand ExcellenceCORE COMPETENCIES:• Strategic Planning & Execution• Wine Club Growth & Innovation• Distribution Network Expansion• Brand Awareness Enhancement• Margin Optimization• National Account ManagementPROFESSIONAL SUMMARY:Seasoned wine industry professional with over a decade of experience at Domaine Serene Vineyards & Winery, and Kerr Cellars. Specializing in boosting volume, distribution, margin, and brand awareness for multi-million-dollar budgets. Leverages extensive network of national accounts and distributors to drive strategic growth and market penetration.CAREER HIGHLIGHTS:• Elevated two core Pinot Noirs to #1 and #2 positions in US distribution over $50 category• Engineered 80% growth in Wine Club Membership, launching 7 innovative club programs• Managed relationships with 20+ distributors, setting and achieving brand and region-specific sales goals• Received 6 promotions and 3 All Company awards in 10 years, demonstrating consistent excellence and rapid career progressionKEY SKILLS:• Financial Acumen: Drive overall business growth through data-driven decision making• Stakeholder Management: Adept at understanding motivations, managing expectations, and charting growth plans• Team Leadership: Proven talent for coaching and mentoring sales teams to improve performance• Distributor Relations: Strong working relationships with industry leaders including SGWS, RNDC, Breakthru Beverage, and Wilson DanielsEXPERTISE:• Strategic & Tactical Planning• Wine Club Program Development• National Account Management• Distribution Network Optimization• Brand Awareness Campaigns• Pricing Strategy Formulation Performance Management | P&L | Sales Planning | Brand Plans | Chain Placements | Channel Leadership | Strategic Planning | Reporting | Marketing Programs | Broker Relationships | Account Planning | Revenue Growth | Food & Beverage | Hospitality | Wine Industry | Team Leadership | Pricing Strategy | National Sales | Account Management | Strategic Planning | P&L Leadership | Operations Leadership
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Vice President Of SalesAntica TerraWest Linn, Or, Us -
Vice President Of SalesKerr Cellars Mar 2024 - Nov 2024Napa, California, United States -
Vice President Of Club Membership, National Sales & OutreachDomaine Serene Vineyards & Winery May 2022 - Oct 2023Dayton, Oregon, United StatesStrategic Leadership & Market Expansion:• Managed 7 brands across distribution & direct-to-consumer channels, with P&L responsibility for 65% of overall Top Line Contribution• Established strong footholds in 45 U.S. states, Canada, and Latin America• Built two core Pinot Noirs into #1 and #2 in volume and sales in the US over $50 category• Enhanced margins and profits through double-digit growth in depletions and placements, coupled with substantial increase in average FOB price per caseWine Club & Direct-to-Consumer Excellence:• Catalyzed 80% growth in Wine Club Membership: - Built and launched 7 new club programs - Managed North America's only French Wine Club programs across 3 different tiers• Spearheaded membership growth through innovative strategies: - Developed diverse experiential offerings - Optimized strategic product utilization - Instituted a culture of exceptional customer serviceCrisis Management & Adaptability:• Mitigated supply gap due to smoke taint by strategically increasing pricing and allocating inventory to boost brand perception• Successfully pivoted during Covid-19 pandemic: - Replaced lost on-premise sales (65% of distribution revenue) through direct-to-consumer outreach and off-premise placements - Trained staff for private client sales, recapturing market share and exceeding prior-year budget - Shaped pricing strategy to sell into Costco without undercutting direct-to-consumer price, expanding placements at major retailersTeam Leadership & Relationship Management:• Trained and managed teams of up to 7 members, developing both entry-level and highly skilled professionals• Built relationships across all levels; analyzed data points (Elasticity, Supply, PODs, Velocity, IRI, Nielsen, Nielsen) to drive larger initiatives • Managed relationships with 20+ distributors, setting and achieving brand and region-specific sales goals -
Director Of Club Membership & National SalesDomaine Serene Vineyards & Winery Nov 2018 - May 2022Dayton, Oregon
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Director Of West Division Sales & National Sales OperationsDomaine Serene Vineyards & Winery Jan 2018 - Nov 2018• Earned multiple promotions to manage market and distributor network across US, Canada, and Latin America.• Managed P&L and behind-the-scenes logistics and operations, including shipping and pricing strategy.
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Sales Director - Nw Region & National LogisticsDomaine Serene Vineyards & Winery Oct 2017 - Jan 2018Dayton, Oregon
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Sales Director - Nw RegionDomaine Serene Vineyards & Winery Jun 2017 - Oct 2017Dayton, Oregon• Promoted in less than a year to regional sales role managing key home market (one of the Top 3 markets in the state) plus 12 states, including California and Oregon.
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Regional Sales ManagerDomaine Serene Vineyards & Winery Feb 2014 - Jun 2017Dayton, Oregon
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Brand AmbassadorDomaine Serene Vineyards & Winery Apr 2013 - Feb 2014Dayton, Oregon• Hired as hospitality associate, then promoted by President to sales role within 3 months of hire.• Started with portfolio of 2 states, then added 4 more states within 3 months based on high sales performance.
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Food And Beverage Manager, Server, TrainerRestaurants Unlimited Inc. (Rui) Apr 2007 - Apr 2013Portland, Oregon• Leveraged leadership, customer relations, and charisma to make 6-figures in hospitality.
Eric Mueller Education Details
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Finance
Frequently Asked Questions about Eric Mueller
What company does Eric Mueller work for?
Eric Mueller works for Antica Terra
What is Eric Mueller's role at the current company?
Eric Mueller's current role is Vice President of Sales.
What schools did Eric Mueller attend?
Eric Mueller attended Portland State University.
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