Eric Ratner Email & Phone Number

Indianapolis, In, Us

Indianapolis, Indiana, United States

• Strong relationship building, presentation, negotiation and closing skills, exemplified by consistently earning increases in revenue and market share on existing accounts and developing new clients. • Self-motivated sales leader exhibited by exceeding New Business, OTT and overall budget goals in 2021 and 2022.• Create and implement impactful multi-media marketing plans for clients including linear TV, OTT/CTV, targeted display and video advertising. • Analyze data to gauge effectiveness and derive insights for current and future campaigns.• Collaborate with management, digital team and other Account Executives to develop targeted campaigns and achieve established KPIs. • Constantly celebrating team and client successes with a focus on promoting a positive team culture. • Assist Management with the training and education of fellow sales team members in new OTT and digital solutions. • Professional development and leadership skills highlighted by being selected as an inaugural member of WTHR’s DEI Committee.

Indianapolis, Indiana Area

• Media General and LIN Media merged in December 2014.• Strong presentation, negotiation and closing skills, exemplified by exceeding annual multi-platform budget goals by seven times over the past eight years by negotiating increases of revenue and market share on existing accounts and developing new broadcast and digital business. • Self motivated new business generator, with the goal of aiding new clients in maximizing their ROI by implementing a multi-platform advertising approach.• Knowledge of the effectiveness of digital and mobile products exemplified by increasing digital and mobile advertising revenue by 56% in 2014 and 63% in 2013. • Implement digital rich media, display/video, search engine marketing and optimization, behavioral targeting, and mobile media campaigns that help clients reach their digital marketing objectives.• Develop custom proposals and present them to agencies and direct clients using qualitative and quantitative research to position our stations for larger shares of broadcast, digital and mobile advertising budgets. • Effectively monetized the sales of the markets top sports programs, including the Indianapolis Colts and NFL Football Games, NCAA Basketball and Football games, PGA Golfing events, including the Masters and Tennis events including the U.S. Open.• Account Management portfolio of local, regional and national advertisers comprised of Institutions of Higher Education, Auto Dealers, Attorneys, Health Care Professionals and Networks, Retail Stores and Products, Restaurants and Home Improvement Services.• Work daily with broadcast and digital media sales programs and software, including Wide Orbit, One Domain, VCI, Matrix, Kantar Media Direct Heat and Ad Mall.

Indianapolis, Indiana Area

• Strong presentation, negotiation and closing skills, exemplified by exceeding annual budget goals by 18%, 22%, 12%, 14% and 13% over the past five years respectively, by negotiating increases of revenue and market share on existing accounts and developing new business. • Self motivated new business generator, with the goal of aiding new clients in maximizing their ROI by implementing a multi-platform advertising approach.• Knowledge of the effectiveness of digital and mobile products exemplified by increasing digital and mobile advertising revenue by 56% in 2014 and 63% in 2013. • Implement digital display/video, search engine marketing and optimization, behavioral targeting and mobile media campaigns that help clients reach their digital marketing objectives.• Develop custom proposals and present them to agencies and direct clients using qualitative and quantitative research to position our stations for larger shares of broadcast, digital and mobile advertising budgets. • Effectively monetized the sales of the markets top sports programs, including the Indianapolis Colts and NFL Football Games, NCAA Basketball and Football games, PGA Golfing events, including the Masters and Tennis events including the U.S. Open.• Account Management portfolio of local, regional and national advertisers comprised of Institutions of Higher Education, Auto Dealers, Attorneys, Health Care Professionals and Networks, Retail Stores and Products, Restaurants and Home Improvement Services.• Work daily with broadcast and digital media sales programs and software, including Wide Orbit, One Domain, VCI, Matrix, Kantar Media Direct Heat and Ad Mall.

• Designed and sold integrated audio/visual presentation systems, digital signage and video conferencing solutions, effectively solving clients’ communication problems.• Demonstrated sales leader by generating $800,000+ in new business revenue in first year at company.• Maintained profitability integrity by averaging approximately 30% profit margin per project.• Self motivated account executive displayed by building a new business pipeline of $2MM in prospects, by cold calling and prospecting clients.• Strong negotiation skills successfully displayed by negotiating and closing proposals ranging from $10,000 to $250,000, with sales cycles ranging from one month to one year.

• Responsible for the management, operations, marketing, sales and employee development of a 100+ vehicle rental branch, generating over 1MM in revenue annually.• Attended five Elite Recognition Sales Dinners based on exemplary customer service, sales and individual performance in a nine month period.• Maintained the highest customer satisfaction score in the Chicago Region over a six month period.• Increased branch’s operating profit, by selling protection packages, increasing the branch’s average unit rate per vehicle and reducing operating costs by applying stricter underwriting guidelines.• Increased corporate account revenue growth by over 35% in four out of five months. • Consistently placed in the top five offices in the Chicago Region in New Business Dollar Generation over a twelve month period.

Ba, Telecommunications With A Focus On Advertising And Marketing

Activities and Societies: Alpha Epsilon Pi - Lifetime Member Rush Chairman - Recruited new members while serving on the Fraternity's.

Education record

Activities and Societies: National Honor Society Member, Model United NationsAcademic All-State and First Team All-State - Tennis