Eric Ratner

Eric Ratner Email and Phone Number

Integrated Sales and Marketing Specialist | Sales Account Executive @ WTHR-TV
Indianapolis, IN, US
Eric Ratner's Location
Indianapolis, Indiana, United States, United States
Eric Ratner's Contact Details

Eric Ratner personal email

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About Eric Ratner

Experienced account executive in Broadcast Television, OTT and Digital Media sales, with a history of demonstrated success in developing new business and managing and growing existing accounts in a top 25 media market.Excellent communication and negotiation skills displayed in the promotion and negotiation of sales of the market's top Local Digital and Broadcast Television News, OTT/Connected TV, Sports and Entertainment products, promotions and sponsorship utilizing qualitative and quantitative consumer research data.Self Motivated and personable professional, with a keen ability of developing long lasting relationships with new and existing clients, through careful listening skills, attention to detail and service delivery beyond expectation.New business development exemplified over career by utilizing a consultative and data driven approach while calling on key decision-makers. Currently utilize a mix of Broadcast Television, OTT and Targeted Digital Advertising Solutions to help drive consumers to clients' retail stores, offices and websites, while lowering the cost of new client acquisition for advertisers

Eric Ratner's Current Company Details
WTHR-TV

Wthr-Tv

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Integrated Sales and Marketing Specialist | Sales Account Executive
Indianapolis, IN, US
Website:
wthr.com
Employees:
177
Eric Ratner Work Experience Details
  • Wthr-Tv
    Integrated Sales And Marketing Specialist | Sales Account Executive
    Wthr-Tv
    Indianapolis, In, Us
  • Wthr
    Integrated Sales And Marketing Specialist | Sales Account Executive
    Wthr Nov 2015 - Present
    Indianapolis, Indiana, United States
    • Strong relationship building, presentation, negotiation and closing skills, exemplified by consistently earning increases in revenue and market share on existing accounts and developing new clients. • Self-motivated sales leader exhibited by exceeding New Business, OTT and overall budget goals in 2021 and 2022.• Create and implement impactful multi-media marketing plans for clients including linear TV, OTT/CTV, targeted display and video advertising. • Analyze data to gauge effectiveness and derive insights for current and future campaigns.• Collaborate with management, digital team and other Account Executives to develop targeted campaigns and achieve established KPIs. • Constantly celebrating team and client successes with a focus on promoting a positive team culture. • Assist Management with the training and education of fellow sales team members in new OTT and digital solutions. • Professional development and leadership skills highlighted by being selected as an inaugural member of WTHR’s DEI Committee.
  • Media General
    Account Executive - Wish-Tv / Wndy-Tv / Lin Digital
    Media General Jun 2007 - Nov 2015
    Indianapolis, Indiana Area
    • Media General and LIN Media merged in December 2014.• Strong presentation, negotiation and closing skills, exemplified by exceeding annual multi-platform budget goals by seven times over the past eight years by negotiating increases of revenue and market share on existing accounts and developing new broadcast and digital business. • Self motivated new business generator, with the goal of aiding new clients in maximizing their ROI by implementing a multi-platform advertising approach.• Knowledge of the effectiveness of digital and mobile products exemplified by increasing digital and mobile advertising revenue by 56% in 2014 and 63% in 2013. • Implement digital rich media, display/video, search engine marketing and optimization, behavioral targeting, and mobile media campaigns that help clients reach their digital marketing objectives.• Develop custom proposals and present them to agencies and direct clients using qualitative and quantitative research to position our stations for larger shares of broadcast, digital and mobile advertising budgets. • Effectively monetized the sales of the markets top sports programs, including the Indianapolis Colts and NFL Football Games, NCAA Basketball and Football games, PGA Golfing events, including the Masters and Tennis events including the U.S. Open.• Account Management portfolio of local, regional and national advertisers comprised of Institutions of Higher Education, Auto Dealers, Attorneys, Health Care Professionals and Networks, Retail Stores and Products, Restaurants and Home Improvement Services.• Work daily with broadcast and digital media sales programs and software, including Wide Orbit, One Domain, VCI, Matrix, Kantar Media Direct Heat and Ad Mall.
  • Lin Media
    Account Executive - Wish-Tv / Wndy-Tv / Lin Digital
    Lin Media Jun 2007 - Dec 2014
    Indianapolis, Indiana Area
    • Strong presentation, negotiation and closing skills, exemplified by exceeding annual budget goals by 18%, 22%, 12%, 14% and 13% over the past five years respectively, by negotiating increases of revenue and market share on existing accounts and developing new business. • Self motivated new business generator, with the goal of aiding new clients in maximizing their ROI by implementing a multi-platform advertising approach.• Knowledge of the effectiveness of digital and mobile products exemplified by increasing digital and mobile advertising revenue by 56% in 2014 and 63% in 2013. • Implement digital display/video, search engine marketing and optimization, behavioral targeting and mobile media campaigns that help clients reach their digital marketing objectives.• Develop custom proposals and present them to agencies and direct clients using qualitative and quantitative research to position our stations for larger shares of broadcast, digital and mobile advertising budgets. • Effectively monetized the sales of the markets top sports programs, including the Indianapolis Colts and NFL Football Games, NCAA Basketball and Football games, PGA Golfing events, including the Masters and Tennis events including the U.S. Open.• Account Management portfolio of local, regional and national advertisers comprised of Institutions of Higher Education, Auto Dealers, Attorneys, Health Care Professionals and Networks, Retail Stores and Products, Restaurants and Home Improvement Services.• Work daily with broadcast and digital media sales programs and software, including Wide Orbit, One Domain, VCI, Matrix, Kantar Media Direct Heat and Ad Mall.
  • Electronic Evolutions, Inc.
    Account Executive/Commercial System Designer
    Electronic Evolutions, Inc. Aug 2005 - Jun 2007
    • Designed and sold integrated audio/visual presentation systems, digital signage and video conferencing solutions, effectively solving clients’ communication problems.• Demonstrated sales leader by generating $800,000+ in new business revenue in first year at company.• Maintained profitability integrity by averaging approximately 30% profit margin per project.• Self motivated account executive displayed by building a new business pipeline of $2MM in prospects, by cold calling and prospecting clients.• Strong negotiation skills successfully displayed by negotiating and closing proposals ranging from $10,000 to $250,000, with sales cycles ranging from one month to one year.
  • Enterprise Holdings
    Branch Manager
    Enterprise Holdings Aug 2002 - Jul 2005
    • Responsible for the management, operations, marketing, sales and employee development of a 100+ vehicle rental branch, generating over 1MM in revenue annually.• Attended five Elite Recognition Sales Dinners based on exemplary customer service, sales and individual performance in a nine month period.• Maintained the highest customer satisfaction score in the Chicago Region over a six month period.• Increased branch’s operating profit, by selling protection packages, increasing the branch’s average unit rate per vehicle and reducing operating costs by applying stricter underwriting guidelines.• Increased corporate account revenue growth by over 35% in four out of five months. • Consistently placed in the top five offices in the Chicago Region in New Business Dollar Generation over a twelve month period.

Eric Ratner Skills

Advertising Online Advertising Marketing Account Management Digital Marketing Advertising Sales New Business Development Integrated Marketing Sales Cold Calling Social Media Marketing Broadcast Digital Media Media Buying Selling Television Sem Marketing Strategy Mobile Advertising Consultative Selling Seo Mobile Marketing Email Marketing Business Development Direct Marketing Broadcast Television Digital Strategy B2b Search Engine Optimization Search Engine Marketing Promotions New Media Sales New Media Strategy Social Media Advertising Lead Generation Social Media Facebook Strategic Planning Sponsorship Leadership Customer Service Sales Process Digital Video Management Media Planning Direct Sales Sales Presentations Ott Broadcast Media Sales Media Sales

Eric Ratner Education Details

Frequently Asked Questions about Eric Ratner

What company does Eric Ratner work for?

Eric Ratner works for Wthr-Tv

What is Eric Ratner's role at the current company?

Eric Ratner's current role is Integrated Sales and Marketing Specialist | Sales Account Executive.

What is Eric Ratner's email address?

Eric Ratner's email address is er****@****ail.com

What is Eric Ratner's direct phone number?

Eric Ratner's direct phone number is +131763*****

What schools did Eric Ratner attend?

Eric Ratner attended Indiana University Bloomington, North Central High School.

What skills is Eric Ratner known for?

Eric Ratner has skills like Advertising, Online Advertising, Marketing, Account Management, Digital Marketing, Advertising Sales, New Business Development, Integrated Marketing, Sales, Cold Calling, Social Media Marketing, Broadcast.

Who are Eric Ratner's colleagues?

Eric Ratner's colleagues are Virgil Price Iii, Steve Rhodes, Tony Giordullo, Bob Segall, Dustin Grove, John Whalen, Jason Roscoe.

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