Eric Reed

Eric Reed Email and Phone Number

Global Marketing and Brand Management Strategist @ New York, NY, US
New York, NY, US
Eric Reed's Location
New York City Metropolitan Area, United States, United States
Eric Reed's Contact Details

Eric Reed personal email

n/a

Eric Reed phone numbers

About Eric Reed

Global Brand Management executive with significant success working with iconic, lifestyle fashion brands. Known for designing and implementing innovative and impactful consumer-centric, go-to-market strategies in multi-cultural environments around the world. Proven record balancing business and brand objectives. Skilled in establishing and delivering a brand proposition to a market and consumer utilizing merchandising, sales, distribution and marketing expertise. Extensive business experience in Asia, Australia, Europe, Latin America and the Middle East. CORE COMPETENCIES:• Brand Building • Brand & Creative Management • Corporate Communications • Market Entry • Change Management • Digital Marketing • Social Media • Omni-Channel Strategy • Ecommerce Development • Media Planning • Public Relations & Events • Research & Analytics • Strategic Partnerships

Eric Reed's Current Company Details
Self-employed

Self-Employed

Global Marketing and Brand Management Strategist
New York, NY, US
Eric Reed Work Experience Details
  • Self-Employed
    Global Marketing And Brand Management Strategist
    Self-Employed
    New York, Ny, Us
  • Self-Employed
    Global Marketing & Brand Management Strategist
    Self-Employed Jul 2018 - Present
  • Eric Reed
    Amateur Endurance Athlete & Adventurer
    Eric Reed 2000 - Present
    Road Cycling:-Trans American Crossing, 2022: Washington DC to Florence, Oregon. 70 days, 4,000 miles/6,500 KM-Trans France 2021 & 22, Bordeux-Collier 600MI/900KM / Bordeux-San Sebastian, Spain 400MI/600 KM-Trans Slovenia-Croatia, 2023, 600 MI/ 900 KM-Boston, MA to New York City x 2, 300 MI/500 KMOpen Water Swimming:-Alcatraz (Prison) Island to San Francisco Harbor Crossing-Governors Island Circumnavigation, New York City -Statue of Liberty to Jersey City, New Jersey-Hong Kong Harbour Crossing-Turkish Mediterranean Lycian Coast, Kas, TurkeyTrail Running:-Moontrekker Race, Hong Kong, 25 MI/40KM sunset to sunrise race across Lantau Island peaks. Solo Backpacking:-China, Egypt, Tunisia, Nicaragua, Guatamala, Peru
  • Tommy Hilfiger
    Consumer Insights & E-Commerce Strategist, North America
    Tommy Hilfiger Jan 2018 - Jun 2018
    Amsterdam, North Holland, Nl
    Led North America launch of a new corporate function, Consumer Insights, for Change Management task force. Drive business decisions by establishing the foundation to leverage multiple data sources then construct and apply insights. Partnered with business and marketing teams to evaluate E-tail strategies and apply best practices.
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  • Tommy Hilfiger
    Senior Vice President, Brand Management, Asia Pacific
    Tommy Hilfiger May 2016 - Dec 2017
    Amsterdam, North Holland, Nl
    Oversaw the Asia Pacific regional operation. Responsible for brand management efforts in the company’s fastest growing region. Includes all distribution channels, brands and product categories across 14 markets and all business models; owned & operated, joint ventures, licensees, franchisees and distributors. Led a cross-functional team of Marketing, Communications, Finance, Business Development, Visual Merchandising and Store Development to drive go-to-market strategies from concept to customer experience while delivering business results.
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  • Tommy Hilfiger
    Vice President, Brand Development And Marketing, Asia Pacific
    Tommy Hilfiger Mar 2013 - Apr 2016
    Amsterdam, North Holland, Nl
    Promoted to a regional role responsible for developing strategic and tactical marketing and communications strategies for the Asia Pacific region. Responsibility also increased to include oversight of Visual Merchandising, Store Development and Retail Learning & Development.
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  • Tommy Hilfiger
    Vice President Marketing And Communication, China
    Tommy Hilfiger Dec 2011 - Feb 2013
    Amsterdam, North Holland, Nl
    Based in Shanghai to support the newly formed owned & operated business in China. Responsible for establishing and implementing a brand strategy to drive rapid expansion of the business.
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  • Tommy Hilfiger
    Vice President International Marketing And Communications
    Tommy Hilfiger Dec 2010 - Dec 2011
    Amsterdam, North Holland, Nl
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  • Tommy Hilfiger
    Vice President International Marketing And Communications
    Tommy Hilfiger Jan 2008 - Dec 2010
    Amsterdam, North Holland, Nl
    View
  • Tommy Hilfiger
    Director International Marketing And Communications
    Tommy Hilfiger Sep 2006 - Jan 2008
    Amsterdam, North Holland, Nl
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  • Ralph Lauren
    International Marketing Director
    Ralph Lauren Feb 2004 - Sep 2006
    New York, Us
    Directed and managed five marketing offices throughout Canada, South/Central America, Australia and the Middle East while continuing to serve as Corporate Marketing liaison for European marketing team.
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  • Ralph Lauren
    International Marketing Director
    Ralph Lauren Jun 2003 - Feb 2004
    New York, Us
    Transferred to the newly formed European headquarters in Geneva, Switzerland for a temporary assignment. Assumed all responsibilities for marketing, advertising and budget management for the European marketing department during the restructuring and expansion phase of business. Transitioned marketing department from Paris to Geneva. Recruited and formed a new regional team.
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  • Ralph Lauren
    Senior Marketing Manager
    Ralph Lauren 1999 - 2003
    New York, Us
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  • Ralph Lauren
    Marketing Coordinator
    Ralph Lauren 1996 - 1999
    New York, Us
    View

Eric Reed Skills

Fashion Brand Development Apparel Marketing Communications Integrated Marketing Luxury Goods International Marketing Management Merchandising Brand Management Trend Analysis Marketing Marketing Strategy Chinese Trend E Commerce Retail Conversational Chinese Corporate Communications Business Development

Eric Reed Education Details

  • Fudan University
    Fudan University
    Chinese Language
  • Afs Intercultural Programs Usa
    Afs Intercultural Programs Usa
  • Liu Post
    Liu Post
    International/Global Studies
  • United Nations
    United Nations

Frequently Asked Questions about Eric Reed

What company does Eric Reed work for?

Eric Reed works for Self-Employed

What is Eric Reed's role at the current company?

Eric Reed's current role is Global Marketing and Brand Management Strategist.

What is Eric Reed's email address?

Eric Reed's email address is er****@****mmy.com

What is Eric Reed's direct phone number?

Eric Reed's direct phone number is +134792*****

What schools did Eric Reed attend?

Eric Reed attended Fudan University, Afs Intercultural Programs Usa, Liu Post, United Nations.

What skills is Eric Reed known for?

Eric Reed has skills like Fashion, Brand Development, Apparel, Marketing Communications, Integrated Marketing, Luxury Goods, International Marketing, Management, Merchandising, Brand Management, Trend Analysis, Marketing.

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