Simply put I am the Marketing and Advertising type that cares about great work, meets KPIs and stays on budget. Curious by nature, I am a professional that picked and practices two opposite ends of the professional spectrum: advertising and accounting/finance a combination that has proven very useful in the marketing roles I've held. Convinced that connections open doors but preparation closes deals; firm believer that we are always selling. I believe in learning from the experts but keeping in mind that there is always a better way waiting to be discovered; that what gets measured gets done and that a problem well defined is a problem half solved. I believe that performance and results are the ultimate metrics. Passionate about words, brands and storytelling, illustration hobbyist and gadget aficionado.