Eric Reyes Email & Phone Number

Monterrey, N.L., Mx

Monterrey, Nuevo León, México

Strategic digital marketing, expert in lead management, convertion, user experience, grow marketing, digital campaigns, video campaigns inlcuding shorts/reels, emailing campaigns, ecommerce manager B2B and B2C, CRM.

Monterrey Area, Mexico

• Lead the marketing strategy, budget and planning with our distributors and partners across LATAM.• Develop the content calendar for seminars, content on social networks, email campaigns, Google Ads and Display, as well as other touch points with vertical markets.• Manage a program to attract prospects through content and digital tools that managed to specify projects throughout LATAM and bring on board over 30 new partners.• Lead projects, data, products and segments to define and… Show more • Lead the marketing strategy, budget and planning with our distributors and partners across LATAM.• Develop the content calendar for seminars, content on social networks, email campaigns, Google Ads and Display, as well as other touch points with vertical markets.• Manage a program to attract prospects through content and digital tools that managed to specify projects throughout LATAM and bring on board over 30 new partners.• Lead projects, data, products and segments to define and deliver, in collaboration with sales team, annual revenues, market share and profitability objectives and present these KPIs in territories to the Vice Presidency of the channel.• Manage the budgets for the assigned segments and markets for campaigns, exhibitions, seminars with key clients and promotional material. Show less

México

• Responsible for the marketing strategy in Mexico, Central America and the Caribbean, collaborating and reporting to Marketing VP in the US and Corporate in Denmark.• Implementation of global campaigns and communication plan: planning, execution and measurement. • Manage the creation, translation and updating of brochures, administration of website, extranet (e-commerce) and social networks.• Launch of new products, events, seminars and up to 6 trade shows a year.• Provide… Show more • Responsible for the marketing strategy in Mexico, Central America and the Caribbean, collaborating and reporting to Marketing VP in the US and Corporate in Denmark.• Implementation of global campaigns and communication plan: planning, execution and measurement. • Manage the creation, translation and updating of brochures, administration of website, extranet (e-commerce) and social networks.• Launch of new products, events, seminars and up to 6 trade shows a year.• Provide support to the distribution channel and strategic partners regarding marketing and promotion activities.• Collaborated with the regional marketing team in the creation of a lead generation tool that broke sales records in 2017 with more than $500k the first year and a pipeline of 3.5M UDS in four years.• Manage the annual marketing budget over +$ 30,000 USD.• Execution of the yearly market and competition research and satisfaction survey• Manage the professional growth and development of the staff under my leadership. Show less

• Responsible of positioning products and solutions with relevant content by identifying the needs and pains of the target persona.• Create relevant information on category, brand and product pages, for google indexation.• SEO, SEM, Blogging, emailing.• Train sales team and new employees on the e-commerce behavior of segments and users.• Benchmarking and analysis of the life cycle of products.• Buyer behavior analysis to improve user experience (UX)

• Administration and profitability of 30 foreign brands and their sell out in Mexico.• Analysis of usability, technology, personas, pain points, markets and competition.• Evaluation of new suppliers, negotiated margins, stock levels, periodicity of purchases, budgets and winning product offer.• Setup of the winning product offer: features, collaterals, digital content, toolkits, bundles and push strategy in the channel.• Coordination of product launches and brand activations in… Show more • Administration and profitability of 30 foreign brands and their sell out in Mexico.• Analysis of usability, technology, personas, pain points, markets and competition.• Evaluation of new suppliers, negotiated margins, stock levels, periodicity of purchases, budgets and winning product offer.• Setup of the winning product offer: features, collaterals, digital content, toolkits, bundles and push strategy in the channel.• Coordination of product launches and brand activations in different cities, trade shows, in and outside the country.• I successfully developed 5 new brands in the country.• Achieve sales results in more than 90% of assigned brands. Show less

• Execution of the wholesale marketing plan• Product Specialist• Trainings• Event coordination• Commercial Sales, SMB, Corporate, etc.• Project Supervision (sellers)• Competition Reports• Communication• Promotions• Advertising• Among Others

Coordinated Sales Men and Distributors, in order to accomplish our customer´s needs and satisfaction.Follow-up of the Developments of New ProductsStock (Inventor update)Reports of Sales, Forecasts (Predictions), Margin, etc.Development of Strategies of MarketingDesigned creative Promotion and Publicity, internal and external Investigation(Research) of MarketDeveloped and Evaluated Quantitative and Qualitative SurveysCustomer Service over the phone and Face to… Show more Coordinated Sales Men and Distributors, in order to accomplish our customer´s needs and satisfaction.Follow-up of the Developments of New ProductsStock (Inventor update)Reports of Sales, Forecasts (Predictions), Margin, etc.Development of Strategies of MarketingDesigned creative Promotion and Publicity, internal and external Investigation(Research) of MarketDeveloped and Evaluated Quantitative and Qualitative SurveysCustomer Service over the phone and Face to Face (CRM) Show less

SalesCustomer ServiceReports of agreements

Mba, Master In Business Administation

Honors Over 9.5

Certificación En Marketing Digital, Marketing Digital

Marketing, Graduate - Marketing

Activities and Societies: University News Paper, Business Team, Dising Team.