In my role at Southwest Michigan First, I contribute to marketing and communications efforts to strengthen our brand presence across different channels, collaborating closely with team members to create engaging content that aligns with our organization's mission.• Covering Southwest Michigan First sponsored events, capturing photos and videos and assisting in preparing materials.• Managing Eventbrite to streamline event setup, attendee registration, and data collection.• Leading the creation of the weekly newsletter, FIRST & 42, which reaches over 13,000 subscribers with updates on economic news, local developments, and key initiatives that support Southwest Michigan’s growth and prosperity.• Editing event and promotional photos to maintain visual consistency across platforms.• Tracking and analyzing metrics for campaigns to optimize content performance and engagement.• Managing social media posts for FIRST & 42 and other organizational updates to foster community engagement.• Creating short-form video content that resonates with diverse audiences and drives engagement across digital channels.

With Newell Brands, I supported the home and commercial design team by managing internal requests and ensuring efficient project execution.• Utilized Adobe Workfront to assist with file retrievals, ensuring quick and accurate access to necessary resources.• Set project timelines and designated tasks to team members, contributing to smooth and timely project completion.• Assisted in the coordination and execution of email campaigns, helping to maintain consistent communication with key stakeholders.

At Flight Path Creative, I played a pivotal role in overseeing and managing digital marketing projects, ensuring that campaigns were executed efficiently and met client expectations. By collaborating closely with cross-functional teams and clients, I contributed to the successful delivery of tailored digital marketing strategies that enhanced brand visibility and drove measurable results.• Spearhead project management initiatives, leading cross-functional teams to ensure timely and efficient delivery of digital marketing campaigns• Conduct regular client meetings to discuss campaign progress, address concerns, and gather feedback, fostering strong relationships and clear communication• Collaborate with clients to define project scopes and goals, providing valuable insights and recommendations for optimizing their digital marketing efforts• Coordinate end-to-end digital marketing efforts, from strategy development to implementation and performance analysis• Execute comprehensive SEO strategies, increasing organic traffic and improving search engine rankings for targeted keywords• Develop and optimize PPC campaigns, driving higher conversion rates and reducing cost per acquisition• Cultivate a strong social media presence, enhancing engagement and brand awareness through strategic content creation and targeted ad campaigns• Manage Google Ads accounts, consistently optimizing ad performance to maximize ROI and ensure alignment with marketing objectives• Leverage Google Analytics and other data-driven tools to monitor and analyze key performance indicators, guiding data-informed marketing decisions• Prepare and deliver persuasive proposals, showcasing digital marketing expertise and tailored solutions to clients' specific needs

With "Dropping the Gloves," I managed the comprehensive redesign of social media templates, branding elements, and content strategy to enhance the podcast's online presence and audience engagement.• Developed social media templates that improved visual communication and increased audience interaction across platforms.• Redesigned the podcast’s logo and branding, establishing a cohesive and visually appealing identity.• Created and curated engaging content for social media channels, enhancing reach and audience engagement.• Strategized with the team to ensure a consistent and effective brand message.

At the GVSU Athletic Department, I developed versatile templates for social media and on-site jumbotron displays during home football games. These templates enhanced fan engagement and provided valuable insights into team and player performance.• Designed a reusable team comparison template for all 11 GVSU games, summarizing key stats and insights for each competing team• Developed templates showcasing top wide receivers and running backs for each game, highlighting their strengths and achievements• Collaborated with the marketing team to ensure visual consistency and alignment with GVSU's brand guidelines• Contributed to an engaging fan experience through visually appealing and informative content displayed across multiple platforms

At Venturi, my role involved collaborating with both the in-house marketing and sales departments, allowing me to gain valuable insights and skills in various aspects of the business. Key responsibilities and accomplishments include:• Managing B2B and B2C sales processes, highlighting the significance of effective customer relationship management in driving sales success• Developing and executing email campaigns to support marketing objectives• Leading a product testing campaign to evaluate the usability and effectiveness of Targard Mini filters for cannabis use• Gaining hands-on experience in consumer packaged goods (CPG) design• Converting and importing accounts into Salesforce lead database, streamlining lead management processes• Creating and optimizing workflows for increased efficiency in marketing and sales operations• Actively participating in B2B sales pitch meetings with potential vendors, refining communication and negotiation skills.

At Web Canopy Studio, I gained valuable marketing experience by collaborating with numerous clients on campaigns and initiatives, while honing my skills in various marketing tools and platforms:• Acquired proficiency in Hubspot CRM, managing marketing efforts and campaigns• Designed websites, landing pages, and email campaigns through Hubspot's builder• Conducted client Zoom meetings to gather feedback and ensure work exceeded expectations• Contributed to the growth of John Scott's podcast, Dropping The Gloves, by developing brand identity, creating content, and executing marketing strategies• Created and managed workflows and email campaigns for diverse clientele

• Required a specific skill set to be successful.• Memorize rules and enforce them in high-pressure scenarios.• Required strong vocal skills and quick decision making.• Contingent on passing score of an annual exam.