Eric Robbertz Email & Phone Number

Winston-Salem, NC, US

• Lead Target Mens Basics and all genders of Hanes Activewear equating to over $500M in RSV
• Design, negotiate, and execute joint business plan with cross functional teams including shopper marketing, shopper insights, planning and brand teams across both Target and HBI. Lead quarterly tracking to scorecard.
• Work with Target’s merchant team to identify white space opportunities based on consumer research while utilizing HBI’s best in class supply chain

Winston-Salem, NC, US

• Lead team of 12 employees supporting Club, Dollar, Grocery, Drug, Off-Price, and third-party distributors equating to over $1B in RSV
• Develop and implement a comprehensive sales strategy to achieve revenue goals, identifying growth opportunities and deliver a holistic GTM strategy that aligns with HBI’s short and long term goals
• Streamlined product assortment across Clubs, Dollar and Off Price to a single assortment resulting in increased HBI topline sales by $30M while reducing costs by $10M
• Implement training camps to strengthen team capabilities to sell with insight, negotiate contracts, and think critically allowing for sustainable long-term growth
• Responsible for hiring, supervising, training, mentoring and motivating sales team. Plan and direct continual training and performance reviews
• Negotiate multi-million-unit contracts on a monthly basis with customers, improving Hanes’s bottom-line and increasing sales volume

Purchase, New York, US

• Lead team of 6 Key Account Managers, supporting retailers across the Mass, Drug, Dollar, Premium Grocery and C&G channels equating to $700M in RSV
• Work closely with senior leadership to identify strategic business strategies and set plans that help win market share and accelerate growth
• Create, present, and execute joint business plan with cross functional teams that includes shopper marketing, shopper insights, and revenue management for growth opportunities. Lead quarterly tracking to scorecard.
• Grow and develop a team of 6 to become future leaders of the organization by ensuring team members have a clear understanding of role responsibilities and can perform objectives consistently to ensure annual goals are.

Purchase, New York, US

• Lead team of 4 Key Account Managers, supporting 2800 7-Eleven stores equating to $400M in RSV
• Develop and execute strategic growth initiatives to reflect brand and customer objectives and deliver on business targets and future strategy
• Lead the communication between PBNA and all franchise bottlers to deliver against promotional activity and brand initiatives
• Develop key account team to consistently exceed sales goals, support local initiates and help become future leaders within the organization

Purchase, New York, US

· NASM for PLNA brands within convenience and gas channel with over $200M in RSV· Establish long term brand strategy using IRI/Nielson data to grow to revenue, volume and increase market share· Develop national unique consumer programs that strategically align with retailer and brand priorities · Influence multiple levels of internal and external.

Purchase, New York, US

· Key account manager for CVS, Walgreens and Rite Aid for West Region responsible for $65M in RSV· Achieved annual volume and revenue growth at CVS and Walgreens; exceeded sales, revenue, and profit plan at Walgreens· Designed customer specific program to supplement national operating plans across multiple Pepsi regions· Influence local sales leadership to.

Purchase, New York, US

· Double digit volume (+10.2%) and revenue (+15.8%) growth. Ranked as the #1 Rec/Retail KAM in West Region for 2015· Managed a diverse customer base of 170 accounts including Levi Stadium, SAP Center, Oracle Arena, Santa Cruz Beach Boardwalk, Moscone Center, and Travis Air Force Base· Organized key sales initiatives for Super Bowl 50 at Levi’s Stadium.

Purchase, New York, US

· Finished 2014 as the #1 Restaurant FSR in California but growing revenue +11.4% · Managed a customer base of 500+ accounts across several demographic levels to ensure profitability and sales increases based on a customized brand set· Analyzed market trends to develop custom brand sets to ensure sales increase for customers and to acquire new locations

Purchase, New York, US

• Successfully completed the management training program with PepsiCo
• Worked to understand KPI’s, DSD advantage, and PepsiCo execution Framework
• Experienced hands on cross functional training with multiple different departments
• Daily Execution of P.E.P.S.I and First Focus initiatives
• Managed a customer base of 30 Workplace accounts as a Pre-Sell Representative and saw volume and MC growth by 10% versus prior year

Bloomington, Indiana, US

• Broadcaster for IU Volleyball and Softball home matches on Big Ten Network and IUHoosiers.com.
• Provide color broadcasting for IU women’s matches and post-game analysis with head coaches and players

Bloomington, Indiana, US

• Improved use of social media through student research and interviews resulting in a shift in marketing and communications programs for IU Athletics
• Completed research projects to expand and improve marketing of IU Athletics
• Contributed to script and production of weekly video blogs about IU Athletics
• Organized information and format for athletic press releases and coaches profiles