Eric Ross Email & Phone Number

Cleveland, Oh, Us

Cleveland, Ohio, United States

Cleveland, Ohio, United States

Cleveland/Akron, Ohio Area

Cleveland/Akron, Ohio Area

Cleveland/Akron, Ohio Area

Managed multi-million dollar paid search and media campaigns for clients in the financial services, retail, and tourism industriesPlanned, built, and executed paid social campaigns for retail clients during peak holiday season, surpassing client return on ad spend goalsBuilt and owned display campaigns from ad trafficking all the way to programmatic self-serve management and optimizationWorked collaboratively with clients to identify KPIs, form media strategy, and allocate budgets when building new accounts and/or launching new initiatives Contributed to industry point of view deliverables regarding ad operations and display advertising

Cleveland/Akron, Ohio Area

Implemented and optimized SEM, display, and print advertising campaigns for clients in the healthcare and finance industries.Assisted new business development by conducting advertising and website audits for potential clients and advising sales teams on campaign strategy.Helped to grow revenue from existing clients by using a consultative approach to present additional service offerings.

Cleveland/Akron, Ohio Area

Utilized a consultative sales approach to deliver service offerings consisting of payroll, workers compensation, unemployment management, and full human resources business process outsourcing to small and medium sized businesses. Leveraged salesforce, database information, referrals, and cold calling to prospect new business in the manufacturing, hospitality, retail, and technology industries throughout Northeast Ohio. Conducted needs analysis for clients utilizing SPIN selling techniques then created, customized, and delivered proposals to prospects based on specific needs and situations on a daily basis.Owned and executed every aspect of the sales process from lead generation/qualification to contract negotiation and close.Assisted training and recruitment by leading peer trainings on SPIN selling and appointment situational role playing, networking with students at college career fairs, and speaking to college professional selling classes about the company and industry.

Cleveland/Akron, Ohio Area

Supported leadership on business development initiatives within the Paid Owned and Earned Media division, including the development of benchmarking metrics for email and social aspects of content marketing analysisCollaborated with team members across multiple locations to research and consult a local non-profit organization on customer relationship management practices and recommended tactics to be implemented over a multi-phase periodLeveraged Clearsaleing, The Search Monitor, and Google Adwords to prepare client deliverables consisting of keyword creation, quarterly performance, ad copy reports, and brand infringement for various clients within the financial, retail, and telecommunications industriesCreated reusable documents to assist in improving organizational efficiency and communicated with leadership in the form of weekly agency resource forecasts

Monroe, Michigan