Creative Director for The Quell Group: an award-winning, integrated brand communications firm. Responsible for big ideas, brand development and stewardship along with deft leadership of the creative team.

As BIG’s Design Director, I influenced the next-level looks and state-of-the-art style synonymous with BIG. My responsibilities also included directing a diverse, prodigiously talented group of designers—a team responsible for the design and development of a stunning array of training and eLearning programs, online communications, and live-events. My work as BIG's Design Director also ran the gamut from print design and animation, to web and mobile design and development.

Responsible for the brand building of Pulte Homes, Del Webb and DiVosta communities; ideation and execution of national advertising (TV, Radio, Print and Web) as well as corresponding 360 approaches.Development and direction of creative and execution of concept from internal and external designers as well as outside vendors or agencies.Successfully moved creative from outside agency to an in-house group and unified go-to-market strategies across 40+ offices in 27 states. Aligned sales events, sweepstakes and other CRM activities with Corporate’s goals and sales objectives.

Responsible for creative direction of product campaigns, integrated marketing strategy and corporate branding standards for US and European offices. Oversee and manage creative work of 3 designers as well as any outside vendors or agencies.Conceptualizing and designing of multimedia product demos, Flash animations and interactive, as we as advertising, signage, invitations, direct mail and post-event follow-up.Conceptualized and executed employee recruitment print and Web advertising campaign and well as other various advertising campaigns for Compuware’s product offerings.

Managed in-house design department supporting four publications; responsible for budget, work allocation and employee interviewing/hiring and all ad hoc design elements needed for the various marketing department activities. Functioned as the interim-Manager for the New York office in-house design department as well.Art director and designer for Crain Custom Publications: These included the Cannes International Advertising Festival's daily news publication—this consisted of on-site production of a four-color and B&W saddle-stitched magazine of approximately 14-28 pages each day during the week-long event, assigning photo shoot responsibilities and press-checking after-hours to ensure next-day delivery of the publication—the International Auto Show publication and the Detroit Convention and Visitor's Bureau seasonal magazine, as well as various publications and booklets for local non-profit organizations; including The United Way, Focus Hope, Gleaners Food Bank and others. Conceptualized and produced editorial illustration for Crain's Detroit Business, Automotive News and Detroit Monthly magazines.