•Launch and manage hundreds of digital ad campaigns through Nexxen's DSP using display, Native, spaceback,, rich media, video/CTV, audio, & Digital out of Home forms of delivery, including a variety of fortune 500 companies, while ensuring performance & budget pacing, are above benchmark, as well as conducting margin analysis & supply considerations, and use Datorama and Salesforce on top of the DSP daily•Build custom targeting segments using 3rd party data as well as Nexxen's Brand Intelligence & TVI features to reflect client geo/demographic needs, as well as setting up Private Market Place deals from varying providers•Individually managed over $21.5M and counting in spend, as well as 1.5B impressions served with a current margin of ~65%, while providing daily optimizations to increase interactions with different KPI’s, receiving over $2.5 in incremental•Use excel to analyze custom reporting data and individually use R/R Studio to further increase efficiency of daily tasks and campaign adjustments and reporting, with detail, any analyses for the account managers and clients- turning data into a story•Use Campaign Manager 360 to investigate impression & click discrepancies between 1st and 3rd party reporting data, as well using data queries to create Custom IP lists and look alike models off site beacons•Communicate with numerous departments and roles, such as account managers & strategists, & supply, data, and ad operations

•Responsible for the auditing & management of tens of thousands of dollars of daily box office revenue to ensure appropriate net income for 81 home games + any other events•Supervisory role to ticket sellers at ticket window to ensure functioning of ProVenue Tickets.com and Ticket Master ticketing system to thousands of fans•Provides allocation of thousands seats for season ticket members for present and future seasons, including 10-15 group orders of thousands of seats•Manage hundreds internal calls to troubleshoot client account issues, as well as provide knowledge of systems for various departments, including knowledge for baseball in general

•Analyses of MLB players using R/RStudio •Created graphs through data visualization and write-ups using advanced statistics/sabermetrics and R to breakdown players; packages include ggplot2, dplyr, tidyverse, baseballr, stringr, readxl, and many others •Manipulated thousands of rows of raw data to create illustrations and analysis of what made players successful vs. unsuccessful in 2019 & 2020 season and how to repeat success – Portfolio link: https://ericroth13.medium.com

•Wrangled and tidied data, including thousands of profiles, into spreadsheets for further analysis to narrow down qualified candidates in an organized and efficient manner•Extract and compiled data from LinkedIn and other recruitment software’s for market trend analysis•Used different Excel formulas to increase efficiency in spreadsheets and to recognize patterns in data

•Generated and oversaw the distribution of NCAA content, short-form video and written features, media materials and news articles for analysis of season previews for different sports•Produced record books, updated statistics, maintained historical records and wrote releases for broad distribution over multiple digital platforms through the use of SIDEARM Sports software•Set up and facilitated events with ESPN, Pac-12 Network, and current NFL players•Prepared and developed football game and media notes for use by the press on game days, as well as compiled facts and statistics for later use on national broadcasts, including footnotes used on ESPN

•Provided post-game interviews in team clubhouses to obtain usable sportscast footage, involving heavy communication with station in fast paced environment•Assisted sports producers in logging Bay Area televised games and selecting highlights to use in sportscasts •Provided extensive knowledge of sports to assist sportscasters in their respective stories

•Coordinated skills evaluation clinics for over 1200 kids each season•Oversaw and managed a team of 10 members and established a synchronized group of events•Equipment manager

•Recorded files into UCSF database to accurately document the transfer of data through the use of Microsoft Excel•Improved record keeping system to maximize data entry process efficiency•Organized administrative duties for the neurology management team•Supplied important information and resources in a timely manner