Run digital ad campaigns to support auction, estate sales and appraisal services. Oversee strategy, execution and analysis.

Support web production and email deployment for the marketing department

– Developed and launched a new digital product that replaced print catalogues, generating significant savings for the company– Implemented a comprehensive training program and rolled it out to the global sales force to ensure the successful adoption of the new catalogue creation system– Oversaw the Editorial and Web Production teams responsible for content creation, website management and email distribution. Led the team to deliver high-quality and effective content to drive business growth

– Expert in developing and executing cross-cultural digital marketing strategies, with a proven ability to lead and manage teams to achieve business objectives.– Successfully led the development and implementation of a Chinese language content program for Sotheby's, enabling the company to reach mainland China.– Supervised the Director of Photography and led the team to produce high-quality event, auction and exhibition photography, creative editorial photo shoots and managed image licensing.– Collaborated with Director of Search Engine Optimization to position Sotheby's as a leader in organic search discovery. – Led a successful migration from a dated Content Management System to a new platform, updating thousands of webpages to align with new standards, resulting in a more efficient and user-friendly experience for customers.

– Spearheaded Sotheby's digital content program, achieving a peak output of over 50 original pieces per week– Identified and nurtured talent within the company to contribute high-quality editorial content to the website– Planned, wrote, edited and published editorial pieces for sothebys.com, driving engagement and building the company's online presence– Editor of Sotheby's magazine, a print publication that serves as a key communication tool and reaches the company's most important clients

•Write features as well as concert and album reviews

Reported on the art market, especially on major auctions at Christie's, Sotheby's and Phillips de Pury

•Wrote features on artists and exhibitions in New York

•Contributed to design and functionality of an online art fair •Developed Marketing Strategy•Assisted with art advisory affairs

Administrated student visas as a Designated School Official, Oversaw student housing, advised students