Eric Saffold Email & Phone Number

Bengaluru, Karnataka, India

Dallas-Fort Worth Metroplex

Advanced technology solutions for a more secure environment.

United States

Greater Memphis Area

• Co-Owner of a digital marketing firm that offers marketing expertise in digital services including website development and providing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) services.
• Develops and delivers marketing policies, practices and strategies to attract customer for clients.
• Creates web presence to promote products and services via websites.
• Develops marketing plans to enhance brand recognition utilizing statics, analyzation of markets, and identification of best practices to optimize digital marketing.
• Manages digital marketing and content.
• Researches and identifies new sales opportunities.

Greater Memphis Area

• Created public relations strategies for clients utilizing a variety of digital formats to improve reputation and increase brand awareness.
• Utilized digital platforms to create strategy to increase brand awareness and execute marketing plans
• Located prospective clients and established relationships
• Directed use of Search Engine Optimization (SEO)
• Directed use of Search Engine Marketing (SEM)
• Developed and managed social media strategy

Collierville, TN

• Directed all marketing efforts and event planning of organization including negotiating relationships with secondary clients to promote various products.
• Created digital and social media strategy to generate leads and general public information Strategized and negotiated all media plans for outside marketing campaigns
• Planned and executed Health and Wellness Fairs to generate public awareness
• Negotiated contracts with secondary clients to promote their products at trade shows and other events
• Trained sales team on execution of solicitations
• Created and managed special events to promote organization and secondary clients

Shelby And Desoto Counties

• Increased distribution and brand awareness of Click Magazine and Desoto Times Tribune in Shelby and DeSoto Counties
• Created innovative print and digital media campaigns for clients
• Provided steady measurable growth throughout sales territory

Greater Memphis Area

- Responsible for identifying businesses as potential client - Managed SEM/SEM/WEB Development- Managed digital sales - Developed print and digital media marketing materials for clients- Managed use of print and digital marketing tools for clients including developing marketing strategies- Dedicated sales representative for Good Health Magazine

Greater Memphis Area

• Sold advertising opportunities for the Memphis metropolitan market to local and national businesses and organizations.
• Generated over $1.8 million in new business
• Created television commercials for clients from concept to delivery including story-boarding, script writing, talent selection and development of media strategy
• Managed relationship with established clients
• Negotiated contracts with local and national agencies
• Identified new clients and developed relationships including initiating first meetings, presenting advertising packages and securing contracts within the metropolitan area

Greater Memphis Area

- Responsible for identifying new clients and building relationships- Regional account manager overseeing accounts throughout Memphis metropolitan area

Greater Memphis Area

- Developed media strategies for accounts- Trained on targeting specific audiences through Marshall Marketing and Eckstein Summers vendor programs- Identified and cultivated relationships with local businesses

Bachelor Of Business Administration (Bba), Sales, Distribution, And Marketing Operations, General, 3.5

Activities and Societies: Memphis of Kappa Alpha Psi Fraternity

Engineering And Music (Jazz And Classical Study) Trumpet