Eric Sanchez Email & Phone Number

Philippines

Tarlac, Philippines

Jw Diokno Ave Pasay City Manila

INITIATED, DEVELOPED & IMPLEMENTED the Visual Brand Design of in-store graphic aesthetics /imaging of visual communication materials, upgrading the ‘mass market (baduy) feel to affordable luxury sensibilities. Led the creative design team in auditing and operationalizing the current creative design expressions of the store and integrating results with best practice designs created by the architects and interior designers and designing derivative visual expressions for both 3D and 2d graphic materials. Operationalized the creative direction service of the in-house design studio for day to day in-store communication and information design requirements of the various branches of The SM Store taking creative leadership with all stakeholders from operations from branch managers, store marketing managers to materials and fixtures procurement officers. I report directly to Tessie Sy-Coson (Vice Chair SM Group of Companies) for store branded graphic design strategy development and innovation. HIGHLIGHTS:• Designed the derivative signage & information design graphics based from the architectural concept of SM Makati, the flagship store.• Formulated the basic visual language system and art direction of the SM Store’s branch stakeholders.• Designed the derivative environmental graphic imagery of various stores.• Designed the derivative branding identity of The SM Store Gift Registry for collateral, communication materials, and environments.• Conceptualized & designed the total branding identity and visual language system of SM Bills Payment Service • Designed the signage graphics and communication materials of the SM Prestige Lounge• Upgraded the creative design skillset & performance evaluation system of the in-house design studio.

Publicis Wild Cub, The Brand Design Department Of Publicis Manila

Led the growth of the team’s BRAND DESIGN portfolio by acquiring regional accounts. Establishing design strategy credibility by creating cost effective and efficient design strategy tools HIGHLIGHTS• 2013: Wild Cub acquired projects from regional clients such as Nestlé Ice Cream Hong Kong & PT Sayap Indonesia makers of Wings Cleaning products. • 2012: Authored and implemented four (4) design audit tools for design strategy formulation which contributed to the teams competitiveness versus local & regional design agencies and gave recognition as a competent design agency by our brand clients such as Nestlé and their purchasing departments. These tools have also contributed to 3 packaging design pitch wins versus Singapore-based design agencies. • Authored a feeing system for design strategy & research for total brand development proposals • Operationalized ‘creative activity by formulated and implementing designer roles and functions to include design research/strategy & competitive audit skillsets and deliverables.clients: Nestle Philippines, Nestle Vevey Switzerland, Nestle Ice Cream HK, Asia Brewery, Sanofi Aventis, Pacific Meat Canning Inc., Belo Medical Group • brands: Beer na Beer, Tanduay Black, Nescafe, Milo, Nestea, Nestle Ice Cream, Nestle Premium Dairy, Nido, Nestle Yogurt, Belo Essentials, Lactacyd, Wow Frozen Meats, Argentina Frozen Meats, Nestle Drumstick HK, Bear Brand Philippines

Manila Philippines

Acquired a significant number of packaging design accounts of Nestlé from small independent design agencies by showcasing brand design talent and sensibilities versus simple computer lay-outing skills of these small agenciesFacilitated the transfer of all branding related projects from Publicis Above the Line teams to Publicis Red Lion maximizing the talents of 3 design staff. I secured the team’s reputation as the indispensable brand design unit which allowed us to participate in global design projects.HIGHLIGHTS• 2010: Authored and strategised the global packaging brand equity design guidelines of NESTEA powdered tea drink implemented in 17 markets in Asia, Latin America, US & Canada & Europe. • 2010: Designed & strategized the regional packaging design of Lactacyd Feminine Wash product line and product architecture implemented in South East Asia, Hong Kong, China & Taiwan with through a 6 year roll-out strategyclients: Nestle Philippines, Nestle Vevey Switzerland, Sanofi Aventis, Pacific Meat Canning Inc., Belo Medical Group, Unilab Innovitelle brands: Nescafe, Milo, Nestea, Nestle Ice Cream, Nido, Nestle Yogurt, Belo Essentials, Lactacyd, Wow Frozen Meats, Argentina Frozen Meats , Celeteque, Psrc

Manila Philippines

Championed the conceptualization, design and implementation for shopper marketing projects for Publicis Manila’s clients beyond below-the-line executions Transformed the below-the-line project services of RED LION DESIGN as a brand design-centric studio focusing on consumer engagement at retail levelHIGHLIGHTS• 2005: I introduced the first Shopper Marketing thematic campaign solely for Shopwise under the ‘House of Care’ Total Home Cleaning Retail Category and jumpstarted a relationship with Proctor & Gamble Distribution and their retail partners in the next 3 years • 2005: Conceptualized and designed the gourmet segment of Rustan’s Taste under Rustan’s Fresh Supermarketclients: Nestle Philippines, P&G Distribution, Rustan's Fresh • brands: Nescafe, Milo, Nestea, Nido

Manila Philippines

• 2003: I introduced the first thematic-tactical hybrid TVC that leveraged Pond’s brand personality despite the promotional nature of the campaign for Pond’s “Guess the Guy Promo”.clients: Unilever, Sprite, Glaxo Smithkline, Solar Entertainment• brands: Pond's, Sprite, Jack TV

Manila Philippines

Full art director responsibilities for a full service agency dealing primarily with conceptualisation and art direction of TV commercials, print and point-of-sale advertising. clients: Goldilocks, SaraLee, Chowking, Cebu Pacific, Kimberly Clark Philippines • brands: Master Eskinol, Eskinol, Kleenex, Joy Bathroom Tissues, Newtex

Manila Philippines

clients: Goldilocks, SaraLee, Kimberly Clark Philippines, Nestle • brands: Master Eskinol, Eskinol, Kleenex, Joy Bathroom Tissues, Newtex, Nestle Ice Cream

Manila Philippines

clients: PLDT, AT&T Direct Marketing Collaterals

Post Grad Diploma Studies, Graphic Design & New Media

The Visual Language of Philippine Folk Catholicism in 2D & 3D Expressions Project: Animated Essay on Animism using Philippine Folk.

Bachelor, Arts; Communications

Post Graduate Diploma, Graphic Design And New Media

The visual language Philippine Folk Catholicism: Deconstructing Stampitas (Holy Cards)