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Dynamic and results-driven marketing executive with over 15 years of experience advising enterprise organizations and startups on brand development, performance marketing, and team optimization through innovative organizational design. My career spans client-side, agency, and consulting roles, delivering expertise in creating impactful campaigns, fostering team excellence, and driving business growth. I specialize in designing integrated marketing strategies and operational frameworks that scale across B2B and B2C sectors.I’ve successfully built and led high-performing teams, developed breakthrough brand strategies, and implemented performance-driven campaigns for top global brands. My approach leverages data-driven insights, cross-functional collaboration, and creative innovation to optimize outcomes, from scaling startups to enhancing operational efficiency within Fortune 250 companies. My leadership has transformed marketing organizations by refining processes, strengthening team dynamics, and fostering a culture of creativity and accountability.Notable achievements include:• Leading the in-house creative and marketing teams at WNDR Museum, achieving an 18% YoY increase in attendance and 38% revenue growth through integrated marketing campaigns.•. Establishing a decentralized web-focused brand strategy at Sonr.io, bridging blockchain technology with user-centric solutions.• Driving a 15% YoY revenue increase and measurable client growth at Legacy Marketing by leveraging data insights and designing omnichannel campaigns.• Executing the global visual brand strategy at Aon, unifying 600 acquisitions and standardizing brand messaging across a multi-billion-dollar enterprise.I thrive on creating engaging and personalized customer experiences, utilizing cutting-edge technology and marketing strategies to achieve measurable results for diverse audiences.Core Skills: Creative & Marketing Leadership, In-House Creative Studio Management, Brand Architecture, Performance Marketing, Organizational Design, Strategic Partnerships, Data-Driven Insights, Team Optimization, Omnichannel Campaigns, Cross-Functional Team Leadership, Brand Management, Content Strategy, Digital Marketing, Executive Leadership, Budget Management, Research & Analytics, Mentorship, Communication, and Strategic Planning.
Leica Camera Ltd
View- Website:
- leica-camera.com/en-GB
- Employees:
- 166
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Leica Camera AmbassadorLeica Camera LtdChicago, Il, Us
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Marketing Consultant River North GroupElaw Creative Jan 2024 - PresentStrategic Consultant, River North Group:Leading marketing efforts to launch a start-up ready-to-serve (RTS) beverage, focusing on product launch, brand campaigns, and market growth through retail and on-premise distribution. Achieved benchmarks for capital requirements and budget development, optimized sales and distribution channels for efficiency and profitability.Key Contributions:• Developed budgets and financial plans for RTS product launches in multiple markets.• Designed performance tracking mechanisms to evaluate marketing effectiveness and optimize sales strategies.• Crafted tailored brand marketing plans to resonate with target audiences in the competitive beverage alcohol market.• Managed sales and distribution efforts, agency partners, and fostered key partnerships to achieve sales targets and drive revenue growth. -
Strategic Advisor, Director Of Marketing And Head Of CreativeElaw Creative Jun 2020 - PresentExperienced marketing and creative leader with a proven track record in Director of Marketing, Head of Creative, and Strategic Consultant roles. Specializing in creative execution, digital transformation, consumer marketing, and brand strategies.
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Founder Commercial Partner Future Galerie StudiosElaw Creative Jan 2021 - Dec 2021Founder, Future Galerie:Established Chicago's premier digital art exhibition, featuring immersive experiences, fine art, fashion, and live music. Secured commercial partnerships and achieved 10,000 RSVPs, 3,000 check-ins, and over 5.5 million social media impressions. Generated $1.5 million in Earned Media Value (EMV).
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Head Of Brand MarketingElaw Creative Jan 2020 - Dec 2020Strategic Consultant, Sonar.io:Crafted the value proposition, brand positioning, and go-to-market strategy for Sonar.io, resulting in increased brand awareness, platform adoption, and content generation.
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Leica Camera AmbassadorLeica Camera Ltd May 2018 - PresentLondon, London, GbBeing a an ambassador for Leica Camera is more than being a photographer, it's about being part of a global community. As a photographer and creator, I thrive on being able to connect with others and find what really drives people to capture imagery in different ways. I'm grateful for the platform that Leica provides to be able share my work and also to be part of a group that continually pushes the boundaries on creating beautiful imagery.
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Strategic Advisor And Director Of MarketingVitruveo Nov 2023 - Oct 2024As a current Strategic Advisor and Director of Marketing at Vitruveo, I am actively contributing to the transformative mission of empowering creators in the art and innovation world. In this role, I play a key part in shaping brand strategy, communications, team building, artist relationships, and partnerships. Vitruveo's vision revolves around enabling creators to earn a sustainable income through their talents, emphasizing passive income, IP rights management, and financial incentives. I collaborate with a dynamic team to drive blockchain adoption, reward early backers, maintain innovative tokenomics, ensure audience utility, and establish meaningful partnerships that validate our approach. Together, we are building a more inclusive, creative, and innovative world for artists. If you share this passion, I'd love to connect and explore potential opportunities or collaborations. #BlockchainAdvisor #EmpoweringCreators #Vitruveo -
Chief Marketing OfficerWndr Museum Aug 2022 - Nov 2023Chicago, Illinois, UsLead the marketing efforts dedicated to enhancing guest experiences, driving operational excellence, and diversifying revenue streams. Achieved through strategic planning, budget management, platform utilization, campaign direction, and data analysis.Notable Achievements and Market Expansion:• Achieved remarkable growth for WNDR Museum, with an 18% year-over-year increase in attendance in Chicago.• Successfully expanded into two new markets: San Diego and Seattle.• Generated 385 million impressions across social media platforms in 2022.Market Expansion Specifics:• WNDR San Diego (opened in January 2023): Garnered 309 million total impressions across earned media, with an EMV of $38,000 (excluding digital).• WNDR Seattle (opened in March 2023): Generated 30 million impressions with an EMV of $8,000.• Upcoming opening in Boston (preparation): Marketing efforts have already yielded 1 million impressions with an EMV of $9,000.Consistent Growth on Social Media Platforms:• Facebook: Achieved a 388% year-over-year increase in impression share.• Instagram: Achieved a 469% year-over-year increase in impression share and reached 105k followers this spring.• TikTok: Grew follower base to over 20k.Influencer Outreach and Content Management:• WNDR Chicago: Garnered 3 million impressions (EMV: $148,200).• WNDR San Diego: Achieved 840.9k impressions (EMV: $87,400).• WNDR Seattle: Achieved 737.8k impressions (EMV: $35,600). -
Executive Vice President Creative & DigitalLegacy Marketing Nov 2018 - Jun 2020Chicago, Il, Us- Led the establishment of branded digital assets and implemented a creative philosophy, resulting in notable improvements in design, production processes, cohesion, and ROI.- Enhanced event marketing through impactful content presentations to platform partners, ensuring a compelling brand presence and engagement.Key Achievements:- Assessed market behaviors, improved storytelling, and boosted engagement, resulting in a highly satisfying customer experience that maximized demand. Implemented a data-driven marketing strategy, leading to positive outcomes.- Successfully facilitated Modelo Negra in acquiring samples across live events through a new engagement strategy, resulting in substantial market share growth and increased case life.- Demonstrated exceptional leadership by supervising a team of designers and strategists, empowering them to enhance their skills and achieve professional growth.- Leveraged consumer insights and design thinking principles to generate strategic concepts aligned with customer behavior, driving significant results for the company.- Forged impactful brand partnerships with entities such as Blind Barber, ComplexCon, and Modelo, strategically targeting specific markets and generating impressions from social influencers and event attendees, along with providing cocktail services.- Coordinated and redesigned Corona's traditional bar initiative, achieving impressive outcomes including increased impressions, heightened brand awareness, and notable case depletion.Made significant contributions to digital assets, design, production processes, cohesion, and ROI. Delivered effective strategies and collaborative approach with teams led to enhanced event marketing, successful establishment of brand partnerships, and the utilization of data-driven insights for positive outcomes. -
Global Creative DirectorAon Jan 2007 - Apr 2018London, GbI worked closely with the C-suite to oversee worldwide creative design ideas and end-to-end production for B2B brand portfolios. I developed frameworks to foster appropriate discovery, exchanges, feedback, attention, and creativity across various areas. As a member of the Aon Leadership Group, I provided valuable insights and guidance. I led teams in North America, the United Kingdom, and Asia, collaborating with creative and sports marketing firms.Moreover, I assumed responsibility for managing all aspects of the business, including creative strategy, execution, and client relationships, in partnership with Manchester United F.C. By leveraging data-driven insights, analytics, and market intelligence, I developed corporate branding and essential messaging to drive brand growth, expand product lines, and meet objectives, deadlines, and KPIs.Some of the notable achievements during my tenure include:• Receiving an Emmy for Outstanding Craft Achievement.• Designing and implementing worldwide strategic strategies while maintaining brand voice and tone across all platforms, including digital, social, events, and physical settings.• Analyzing multiple data sources and transforming trending information into visually compelling messages, resulting in a 200% increase in revenue over the past three years.• Developing and implementing the first-ever global visual brand guidelines, harmonizing multi-billion-dollar corporations with 600 acquisitions over a span of 25 years.• Establishing a key brand strategic vision, including brand growth strategy, and translating consumer insights into new commercial opportunities.• Recognizing the brand as a tangible asset on Aon's balance sheet, contributing to a 900% growth in stock performance while leading a team responsible for all branded initiatives. -
Executive Creative Officer & Director Of MarketingClear Channel Communications Jan 1998 - 2007London, England, Gb -
Design DirectorZeno, An Edelman Company 2002 - 2005New York, Ny, Us
Eric Sawitoski Skills
Eric Sawitoski Education Details
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Drake UniversityMedia Graphics
Frequently Asked Questions about Eric Sawitoski
What company does Eric Sawitoski work for?
Eric Sawitoski works for Leica Camera Ltd
What is Eric Sawitoski's role at the current company?
Eric Sawitoski's current role is Leica Camera Ambassador.
What is Eric Sawitoski's email address?
Eric Sawitoski's email address is es****@****ymp.com
What is Eric Sawitoski's direct phone number?
Eric Sawitoski's direct phone number is +131262*****
What schools did Eric Sawitoski attend?
Eric Sawitoski attended Drake University.
What are some of Eric Sawitoski's interests?
Eric Sawitoski has interest in Economic Empowerment, Civil Rights And Social Action, Education, Environment, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.
What skills is Eric Sawitoski known for?
Eric Sawitoski has skills like Corporate Branding, Creative Direction, Creative Strategy, Marketing Communications, Marketing, Integrated Marketing, Advertising, Social Media Marketing, Branding And Identity, Art Direction, Copywriting, Social Media.
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